Tag: Macintosh

Posted on

Get a new Mac for $99. magazine insert (Mac OS 8.5, 1998)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

The front page of this advertisement is just the words (in the Apple Garamond font) “Get a new Mac for $99.” with the Apple logo.

The 8-page folded and stapled insert opens to the first 2-page spread showing a Mac OS 8.5 CD in a hand with the headline, “Introducing our most powerful Macintosh yet. (Shown actual size.).” The center spread highlights Sherlock, Apple’s then-new search tool. The final spread highlights new Mac OS features for PowerPC Mac models.

The back cover shows the software box and the headline, “Small investment, big return.”

Folded, the size of the insert is 7.5 x 10.5 inches.

Posted on

Apple Desktop Publishing brochure (1986)

This Apple Desktop Publishing brochure from 1986 is titled “To find out how people like you are improving their looks….” The title is followed by black-and-white portraits with the captions Publisher, Graphic Director, Senior Designer, and Consultant. When opened, the phrase is completed by the words “just look.” along with more portraits.

The brochure follows a pattern showing each two-panel spread with a portrait, headline, quote, short story of how Apple is used, and a full color image. Many images span across the two panels and the text wraps around them. The back panel specifies that “Portraits in this brochure were created using Macintosh, LaserWriter, and MacVision. Additional hardware may be required.”

MacVision was a third-party hardware product. According to 32by32, “Koala MacVision was a $400 combination hardware/software interface to digitize still frames from a video camera or VCR. The MacVision box plugged into either the Printer or Modem port.” The software was written by Bill Atkinson, one of the original Macintosh creators and developer of HyperCard.

Folded, this brochure measures 3.75 x 8.375 inches.

Source: 32by32

Posted on

An Overview of Apple Products brochure (1996)

This quad-fold brochure from 1996 is titled “An Overview of Apple Products” with the subtitle “Choosing the system that’s right for you.” The opening 2-panel spread is an overview of the brochure with the headline “Apple Macintosh: Ease-of-use, power, compatibility, and multimedia.”

Fully unfolded, the brochure reveals 4-panel spreads that alternate between a photo featuring a product and overview, followed by a spread with a product specifications grid. The sections include: Macintosh Performa and Power Macintosh Computers, Macintosh PowerBook Computers, Displays and Printers, and Apple Servers and Services.

The end pages of the brochure shift focus to discuss ways to use Apple products. Each category uses a four-panel spread and includes Communications, Multimedia, and Publishing. These last three sections include several Apple peripherals from the time, including the GeoPort Telecom Adapter Kit, the Newton MessagePad 130, AppleCD 600e/600i drives, AppleDesign Powered Speakers II, Apple ColorOne Scanners, and QuickTake 150 digital cameras.

Folded, this brochure measures 3.875 x 8.25 inches. I also have a similar version of this brochure from 1995 with product specifications from that year.

Posted on

Numeric Keypad (for original Macintosh, M0120, 1984)

When the original Macintosh was introduced in January 1984, this Numeric Keypad was also announced as an accessory for an additional $99. The keypad uses the same telephone-cord-like interface as the Macintosh to attach in a daisy chain to the keyboard or computer.

The exterior packaging, included with this example, uses a stylistically similar “Picasso” abstract rendering of the product and Apple logo as the packaging of the original Macintosh.

The interior packaging is white styrofoam with an embossed Apple logo.

Source: Wikipedia

Posted on

QuickTime 4.1 CD (2000)

This QuickTime 4 CD contains QuickTime 4.1 installers for Macintosh and Windows.

The CD cover states:

  • Install QuickTime 4.1 and experience QuickTime for yourself as you interact with the demo movie included on the CD.
  • Control your media experience with the intuitive QuickTime Player.
  • Open just about any media file you come across.
  • Watch live content over the Internet.
  • Upgrade to QuickTime Pro so you can edit and save your own movies.

QuickTime 4.1 was released on December 17, 1999. The release provided support for files larger than 2.0 GB in Mac OS 9, added variable bit rate (VBR) support for MP3 audio, and removed support for older 68k Macintosh systems.

Source: Wikipedia

Posted on

Macintosh Promo CD Fall 93 (unopened, 1993)

This unopened Macintosh Promo CD from Fall 1993 is unopened in its orignal shrink wrap. It promises “a way-cool experience for the eyes, ears, and mind.”

Although the CD is unopened, the back reveals that it contains music videos and audio tracks from Capitol Records, a “10 X 10” video from Tommy Boy Records, a “Mindstream” audio track from Mute Records, a “Sound” audio track from American Empire Records, and animation clips from Texas A&M.

Macintosh Garden indicates that this was a “Promotional CD distributed by Apple bundled with some AppleCD 300 and 300i drives.”

Source: Macintosh Garden

Posted on

Macintosh Compact Discs for Performa 630CD, 635CD, 638CD (1994)

In the mid-1990s when Apple computers regularly shipped with CD-ROM drives, Apple began to include plastic booklets with both the system software for the computer and a collection of third-party CDs.

This Macintosh Compact Discs book from 1994 is for the Performa 630CD, 635CD, and 638CD. This specific CD book shipped with the Performa 638CD. It contains a CD with the system software for the Performa 630CD, 635CD, and 638CD.

Third-party CDs included the following:

  • The Family Doctor (Creative Multimedia)
  • Wacky Jacks (StarCore)
  • 5 A Day Adventures (Dole Food Company)
  • TIME Almanac (Compact Publishing, Inc.)
  • 3D Atlas (Electronic Arts)
Posted on

Macintosh Server G3/300 Minitower (1998)

The Macintosh Server G3/300 Minitower was released in 1998 as the final beige tower design by Apple. This G3 Server used a 300 MHz PowerPC 750 G3 processor, a single 4.0 GB SCSI hard drive (with space for a second drive), and a 24x CD-ROM drive.

This minitower also contained a “Whisper personality card” that added audio input and output ports. According to LowEndMac, Apple had planned various “personality cards,” but only audio (“Whisper”), audio/video (“Wings”), and audio/video/DVD playback (“Bordeaux”) were ever produced.

The case design of this minitower includes a removable side panel and two internal tabs that, when released, allow the entire tower to tilt 90 degrees on a hinge allowing easy access to all internal components. Interestingly, the side door panel latch and internal tabs are made from translucent blue-green plastic, a design aesthetic that would soon become the Mac design norm that same year when the original iMac was released.

Ports on this computer include SCSI; ADB (Apple Desktop Bus); Ethernet (10-100); Mac serial and printer ports; Apple Video (DB-15), line-out and microphone 3.5 mm jacks. Three card slots are available: the first is empty, but ready for a high-speed SCSI port; the second slot has a second high-speed ethernet port; and the third slot adds two USB ports.

The exact factory configuration of the server is shown as: 1MB Cache/128MB/2x4GB UW/CD/10-100 ENET. The model is M4405, and the serial number area specifies a production date of May 27, 1998, at 3:30 PM.

Sources: EveryMac, LowEndMac

Posted on

Macintosh PowerBook G3 Series Weight-Saving Device (1999)

This Macintosh PowerBook G3 Series Weight-Saving Device (model 825-4548-A) is the exact size of the battery inside a Macintosh PowerBook G3 Series laptop (333 MHz to 500 MHz “Lombard” and “Pismo” models with bronze keyboards). These PowerBook laptops had two bays, each capable of supporting a device module (i.e., floppy drive, CD-ROM drive) or a battery.

To make the laptop lighter, the device modules and/or batteries could be removed and replaced with this Macintosh PowerBook G3 Series Weight-Saving Device. One was included with each Macintosh PowerBook G3 Series laptop. According to the technical information, the laptop could weight nearly 8 pounds:

“Macintosh PowerBook G3 Series with a 14.1-inch display, battery, internal modem, and CD-ROM expansion bay module: 3.54 kg (7.8 lb.)”

Source: Apple