Apple product poster (July 1993)

This fold-out poster is from July 1993 and lists product names and feature grids of every Apple product available at the time. Its headline reads “Everything you need to know about Apple products” in Apple Garamond, Apple’s corporate font used between 1984 and 2003. Folded, the poster measures 8.5 x 11 inches—but it unfolds into 16 panels to reveal a 34-inch wide x 44-inch long poster (nearly 3 x 4 feet).

The poster is printed on one side and includes the following product categories:

  • Macintosh Computers (25 options)
  • PowerBook Computers (11 options)
  • Displays (9 options)
  • Printers (12 options)
  • Networking
  • Peripherals

The list of devices offered included separate devices with different names and configurations—creating a dizzying array of options for consumers.

I was able to unfold this poster, perhaps for the first time, carefully enough to provide a photo from above that offers high enough resolution to read most of the grids.

The poster is printed on heavy white paper (yellowing slightly with age), primarily with black ink and dark green accents.

Source: Apple

Pirate T-shirt (black, rainbow, XXL, 2019)

This T-shirt features the skull-and-crossbones design that was hand-painted by Susan Kare and flown on a flag over the building housing the creators of the original Macintosh.

According to Susan Kare’s website:

“In 1983, Susan Kare painted the original pirate flag in response to one of Steve Job’s slogans at a Macintosh offsite: It’s better to be a pirate than join the Navy. The original that flew over Bandley 3, the Macintosh building at Apple, Inc. for more than a year…has since been lost…”

This shirt was purchased at the employee Apple Store at One Infinite Loop, Apple original headquarters before Apple Park. The shirt is a size XXL, unopened in its original box. The white box is printed with a white Apple logo and measures 195mm x 195mm x 35mm.

Source: Susan Kare

Macintosh Products Guide CD (Spring 1999)

This CD was packaged in an orange sleeve from the ADC (Apple Developer Connection). The packaging lists the contents:

Macintosh Products Guide

“Have you ever wondered if the right software or hardware existed to perform a specific task on your Mac? Or have you heard about some of the latest products for your Mac and wished you had a convenient resource to learn more about them?

On this CD you’ll find Apple’s Macintosh Products Guide, the only tool you need to help you locate information on over 12,000 software and hardware products for the Macintosh platform. Here you’ll learn about the hottest products available for your Mac, including games, productivity applications, printers, scanners, image editing applications, utilities, digital cameras, USB peripherals for the iMac, and much, much more. And many of the products listed in the Macintosh Products Guide have direct links for easy online purchase.

We’re sure you’ll find the Macintosh Products Guide on the web an invaluable resource for all your product information needs—one you’ll turn to again and again. With that in mind, be sure to visit the Macintosh Products Guide web site for the latest information on the wide range of products available for your Mac. Point your browser to www.apple.com/guide.”

Source: Apple

ClarisWorks 4.0 for Macintosh (6 3.5-inch disks, 1996)

In early days of personal computers, a series of “Works” applications were released with a few traits in common. Software packages such as Microsoft Works, AppleWorks GS (for the Apple II GS), and ClarisWorks, all contained a package of simplified applications sold as a set and were usually accessed through a launcher application. For example, when launching AppleWorks, a user would launch the application and decide if they wanted to create a word processing file, a spreadsheet, a drawing document, or a database by clicking the appropriate icon.

ClarisWorks has a complicated history. In general, it began as AppleWorks (with earlier versions under different names), switched to ClarisWorks, switched back to AppleWorks, and was replaced by iWork.

This set of six 3.5-inch floppy disks contain an installer for ClarisWorks 4.0.

A fascinating history of ClarisWorks/AppleWorks is available from Bob Hearn on a page published by MIT. I wholeheartedly agree with the author who writes, “RIP ClarisWorks, ‘the best-loved application for the Mac,’ 1991–2007.”

Interestingly, this history is somewhat preserved by Apple’s iWork concept. Currently, Apple’s three productivity apps—Keynote, Pages, and Numbers—are referred to collectively as iWork. Although the apps are separate, their user interfaces and behaviors make the apps function very much as a set. This may also be the reason so many users incorrectly refer to iWork as “iWorks.”

This set of disks was among the final 3.5-inch floppy disks produced by Apple since in 1998 Apple released the iMac and officially stopped including floppy drives in their products. My collection also includes a ClarisWorks 4.0 CD installer, also from 1996.

Sources: Wikipedia (AppleWorks, floppy disk), Macintosh Garden, MIT

3.5-inch floppy disk stickers (c. 1984)

These disk labels were offered by Apple in the mid-1980s. At least one photo I located verifies that these stickers were included in the packaging with the original Macintosh (but they may have also been included in other products).

The labels are in their original package and measure 3 x 2.75 inches. The part number printed on the labels is 026-2001A. The back of the labels show disk use safety guidelines.

Originally introduced in 1981 by Sony, Apple used 3.5-inch floppy disks with the original Macintosh. The first 3.5-inch floppy disks were single-sided and held 400kB. In 1986, Apple introduced a double-sided 3.5-inch floppy disk that held 800kB. In 1987, a “high density” (HD) format of this disk was introduced that was advertised as holding 1.44 MB (although they actually held 1.40625 MB).

Sources: Digibarn, Wikipedia, LowEndMac

We rewrote the book magazine insert (PowerBook G3, 1998)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This early magazine insert example is an advertisement for the Macintosh PowerBook G3 laptop. The images on the front, back, and inside covers are photographed with stunning black backgrounds using shadows and light to reveal interesting aspects of the laptop’s design. The cover reads, “We rewrote the book.”

Open, the 2-panel spread includes the copy: “Presenting the new PowerBook G3. It’s been rethought and reengineered from cover to cover. It’s sleek. It’s intelligent. It’s endlessly adaptable. Oh, and one other thing.”

The insert fully opens to reveal a mini-poster with a white background that shows an open PowerBook G3 with a screen showing a shark with teeth bared and the headline, “It eats Pentium notebooks for lunch.”

The back page lists product specifications with the headers “Good,” “Better,” and “Best” to represent the three configurations available.

Folded, the size of the insert is 7.5 x 10.25 inches. Fully unfolded the mini-poster is 15 x 20.5 inches.

Get a new Mac for $99. magazine insert (Mac OS 8.5, 1998)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

The front page of this advertisement is just the words (in the Apple Garamond font) “Get a new Mac for $99.” with the Apple logo.

The 8-page folded and stapled insert opens to the first 2-page spread showing a Mac OS 8.5 CD in a hand with the headline, “Introducing our most powerful Macintosh yet. (Shown actual size.).” The center spread highlights Sherlock, Apple’s then-new search tool. The final spread highlights new Mac OS features for PowerPC Mac models.

The back cover shows the software box and the headline, “Small investment, big return.”

Folded, the size of the insert is 7.5 x 10.5 inches.

Apple Desktop Publishing brochure (1986)

This Apple Desktop Publishing brochure from 1986 is titled “To find out how people like you are improving their looks….” The title is followed by black-and-white portraits with the captions Publisher, Graphic Director, Senior Designer, and Consultant. When opened, the phrase is completed by the words “just look.” along with more portraits.

The brochure follows a pattern showing each two-panel spread with a portrait, headline, quote, short story of how Apple is used, and a full color image. Many images span across the two panels and the text wraps around them. The back panel specifies that “Portraits in this brochure were created using Macintosh, LaserWriter, and MacVision. Additional hardware may be required.”

MacVision was a third-party hardware product. According to 32by32, “Koala MacVision was a $400 combination hardware/software interface to digitize still frames from a video camera or VCR. The MacVision box plugged into either the Printer or Modem port.” The software was written by Bill Atkinson, one of the original Macintosh creators and developer of HyperCard.

Folded, this brochure measures 3.75 x 8.375 inches.

Source: 32by32

An Overview of Apple Products brochure (1996)

This quad-fold brochure from 1996 is titled “An Overview of Apple Products” with the subtitle “Choosing the system that’s right for you.” The opening 2-panel spread is an overview of the brochure with the headline “Apple Macintosh: Ease-of-use, power, compatibility, and multimedia.”

Fully unfolded, the brochure reveals 4-panel spreads that alternate between a photo featuring a product and overview, followed by a spread with a product specifications grid. The sections include: Macintosh Performa and Power Macintosh Computers, Macintosh PowerBook Computers, Displays and Printers, and Apple Servers and Services.

The end pages of the brochure shift focus to discuss ways to use Apple products. Each category uses a four-panel spread and includes Communications, Multimedia, and Publishing. These last three sections include several Apple peripherals from the time, including the GeoPort Telecom Adapter Kit, the Newton MessagePad 130, AppleCD 600e/600i drives, AppleDesign Powered Speakers II, Apple ColorOne Scanners, and QuickTake 150 digital cameras.

Folded, this brochure measures 3.875 x 8.25 inches. I also have a similar version of this brochure from 1995 with product specifications from that year.