iPod “Take One” Apple Store brochure collection (2005)

iPod photo “Take One” store brochures (2005)—Each of these set of three 1-page brochures measures 4.375 x 6.5 inches and features an iPod photo (30GB and 60GB) on the front along with a closeup of the color screen. There are three versions of this design: a green-to-blue gradient background, a yellow-to-green gradient background, and a pink-to-yellow gradient background. The back features a photo of the full iPod photo with a Photo Library on the screen and descriptions of the iPod’s features.

iPod nano “Take One” store brochure (2005)—This 1-page brochure measures 4.375 x 6.5 inches. The front shows a hand holding an iPod nano between the thumb and forefinger with the headline “1,000 songs. Impossibly small. iPod nano.” on a black background. The back has a white background, pictures both a white and black iPod nano, and describes the device’s features.

iPod shuffle “Take One” store brochure (January 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an iPod shuffle on a bright green background on the front with a stylized “shuffle” graphic in light green in the background. The back describes the iPod shuffle, shows the back of the device (“Actual Size”), and pictures line drawings of four available Apple accessories: Sport Case, Dock, Armband, and Battery Pack.

The Apple Store Holiday 2004 catalog (2004)

I remember picking up this catalog at an Apple Store in 2004. It is large for a catalog at 11 x 17 inches and is printed on heavy matte paper. Each spread features “lifestyle” photos of people using then-current Apple products in everyday settings. Each product is then described in detail including features, uses, and available peripherals. Full-page “case studies” from regular people using the products in real life are also included.

The first product featured is iPod. The 2004 models included iPod with scroll wheel (with a monochrome display), iPod Photo (color display), and iPod mini (monochrome display and available in four colors).

The next spread highlights the iMac G5. These were Apple’s second flat-panel iMac models that were available with 17 or 20-inch “widescreen flat panel” displays. The iLife apps are mentioned here in holiday contexts.

Apple “notebooks” are shown next, including the white 12 and 14-inch iBook models and the 12, 15, and 17-inch PowerBook G4 models. The AirPort Express is mentioned as a solution for streaming music and wireless printing in the home.

The last 2-page spread includes “A day in the life of a Genius,” and highlights in-store workshops and presentations.

The back page shows a map of the United States and the locations of all Apple Stores worldwide. Six happy Apple customers are also featured with their Apple Store purchases across the US.