iPod (Generation 5, 60GB, 2006)

The iPod Generation 5, also known as iPod with video, was the first iPod model capable of displaying video. This device’s part number is MA003LL/A, and its model number is A1136. Apple describes this iPod:

“The iPod (5th generation) is a hard drive-based iPod featuring a large, widescreen color display, a Click Wheel, and the capability of displaying photos and videos. It uses USB for syncing.”

According to EveryMac:

“It uses a 30 GB or 60 GB 4200 RPM ATA-66 hard drive, capable of supporting up to 7,500 songs or up to 15,000 songs in 128-Kbps AAC format. Additionally, Apple reports that the 30 and 60 GB drives, respectively, can hold over 1000 or 2000 4-minute videos in H.264…”

Apple described the color of this iPod as “iBook white” (after its laptop sold at the same time), or “jet black” for the U2 version of this iPod. All iPod Generation 5 models had a chrome stainless steel back. The 30GB model of the Generation 5 iPod was 31% thinner than the 30GB Generation 4, and the 60GB model of the Generation 5 iPod was 12% thinner than the 60GB Generation 4.

This iPod had a 2.5-inch (diagonal) QVGA transflective color LCD display (at 320×240) capable of displaying over 260,000 colors. The backlight was both larger and higher-resolution than earlier iPod models.

EveryMac reported that:

“The iPod 5G can immediately display many types of photos transferred directly from a digital camera using the iPod Camera Connector (US$29), and can display photo slide shows on the internal display or a television using the included AV cable (S-video, data and audio output, and a variable line output port are provided by the optional Universal Dock (US$39) that also provides support for the Apple Remote (US$29). Unlike earlier iPod models, it also supports video playback on the internal display or on a television (at a maximum resolution of 480×480).”

Source: Apple (Identify Your iPod), EveryMac

iBook G3 (600MHz, PowerPC 750cx, 14-inch, Early 2002)

This 14-inch iBook was announced at the January 7, 2002, Macworld Expo in San Francisco, CA, as Apple’s “top end of its hugely popular iBook line of consumer notebooks.” Phil Schiller, Apple’s vice president of Worldwide Product Marketing at the time, noted that “The iBook is the best consumer and education notebook on the market and our most popular portable ever.” Schiller added, “The new iBook line now offers customers the additional choice of a 14-inch display and is more affordable than ever.”

The iBook G3 14-inch (Early 2002) featured a 600MHz PowerPC 750cx G3 processor. It shipped with 256MB RAM, a 20GB hard drive, and a tray-loading Combo drive (DVD-ROM/CD-RW). The laptop had a white translucent case made from impact-resistant polycarbonate. The 14.1-inch TFT active matrix display had 1024×768 native resolution.

Wired connections included USB, FireWire, 56K modem, 10/100BASE-T Ethernet, and a VGA video-out port. It also allowed an AirPort wireless card to be added. This laptop shipped with Mac OS X version 10.1.2 and Classic Mac OS 9.2.2.

This 600MHz iBook (model M8413) weighed 4.9 pounds and originally sold for $1,499.

Sources: Apple (Newsroom), EveryMac

iMac to go (iBook) magnets (1999)

This shrink-wrapped package of round magnets feature an image of the original tangerine iBook and the words, “iMac to go. Introducing the iBook.” The magnet also includes the “Think Different” tagline used at the time along with a color-matched tangerine Apple logo.

The magnets are 3.5 inches diameter and there are 25 magnets in the package. The package also includes the original internal part number, L04107A (also printed on each magnet).

Source: Wikipedia

Blueberry iBook magazine insert (1999)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This insert is an advertisement for the original blueberry iBook. The cover has no words, just a photo of the lid of the blueberry iBook. Inside, the ad shows an open iBook with a screen that reads, “Say hello to iBook.” and includes a photo of the earth (perhaps to represent the World Wide Web) and various icons and short descriptions of iBook features. The back cover shows the bottom of the iBook.

Interestingly, the actual iBook could not open and lay flat as this advertisement suggests. However, the simplicity of the overall image is very effective since you could open and close the ad just like you would a laptop.

Folded, the size of the insert is 7.875 x 10.5 inches. Unfolded, the insert is 15.75 inches tall.

Mini-brochures collection (2001)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

Precious metal. (PowerBook G4 Titanium) (January 2001)
This mini-brochure folds out into an 8-up landscape-orientation mini poster featuring the Titanium PowerBook G4.

The New iBook. (May 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring the white iBook and the words “Your life. To go.”

Power Mac G4 (Quicksilver) (July 2001)
This Power Mac G4 mini-brochure unfolds into a 2-up layout touting the SuperDrive: “SuperDrive. Superfast.”—then a horizontal 4-up display featuring various tasks that can be performed on the Power Mac G4—and finally an 8-up landscape-orientation mini-poster featuring a “hero” photo describing the “Quick silver” Power Mac G4 as a supercomputer.

Apple Displays (July 2001)
This mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring Apple’s three LCD displays (15-, 17-, and 22-inch models) with the tagline, “The first family of flat-panel displays.”

iMac (August 2001)
This iMac mini-brochure features an uncharacteristic shot of a snow iMac in a room—instead of on a white background. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”

iBook (October 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini-poster listing several features (make movies, go wireless, organize your organizer, Mac OS X, rip thousands of MP3s, make a photo album, watch DVDs, burn DVDs, AppleCare) and the tagline “Your life. To go. The new 600MHz iBook.”

PowerBook G4 (October 2001)
This PowerBook G4 mini-brochure unfolds into an 8-up landscape-orientation mini-poster featuring the Titanium PowerBook G4 and the tagline “1 inch thin, 5.3 pounds, DVD, 5-hour battery, AirPort, 15.2-inch mega-wide screen.”

Mini-brochures collection (2000)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

iMac (July 2000)
This iMac mini-brochure featured the graphite and snow iMac DV Special Edition models. It opened to four horizontal panels and featured all iMac colors of the time—ruby, indigo, sage, snow, and graphite. Features described included Internet, playing DVDs, digital video editing with iMovie, optional AirPort wireless capabilities, and AppleCare. iMac Specifications on the back outlined the four available configurations: iMac DV Special Edition, iMac DV+, iMac DV, and iMac.

AirPort (original, July 2000)
The AirPort mini-brochure opens first to a 2-up layout showing Apple’s Wi-Fi-capable devices at the time (iBook, iMac, PowerBook G3, and graphite Power Mac G4 tower). The brochure then opens to a 4-up horizontal layout showing “Three easy steps to a wireless world.”

Apple Displays (July 2000)
The Apple Displays brochure pictures an Apple Studio Display on the cover (17-inch CRT model). The brochure folds into a horizontal 4-up layout that shows all three available display models at the time along with features—Apple Studio Display (17-inch CRT), Apple Studio Display (15-inch LCD), and Apple Cinema Display (22-inch LCD).

TBWA Chiat/Day magazine spread set (1999–2000)

This set includes five magazine spreads printed on 18 x 14.1875 paper and laminated. Each magazine spread is labeled at bottom-center with “TBWA CHIAT/DAY INC. LA” (Apple’s ad agency at the time) and a code number. The spreads feature slot-loading iMac computers and one features the tangerine iBook.

Q200-99-P2618AO features the tangerine iBook with the tagline “iMac to go.” (1999)

Q200-99-3172A features the lime slot-loading iMac with the tagline “And the award for Best Home Movie goes to…” (1999)

Q200-99-3502A features the grape slot-loading iMac with the tagline “Baywatch Baby” (2000)

Q200-99-P3739A features the tangerine slot-loading iMac with the tagline “Rock‘n Roll Machine” (2000)

Q200-99-P3740A features the lime slot-loading iMac with the tagline “Leapin’ Lizards.” (2000)

The iBook magazine spread introduces the iBook laptop and touts its built-in 56K modem as “the world’s easiest path to the Internet.”

All iMac magazine spreads feature slot-loading iMac models and DV camcorders with “Desktop Video” or “Desktop Movies.” Apple mentions the iMovie app in three of the four ads, but the main purpose of the ads is to show the ease of using the iMac to create videos, a relatively cumbersome task before Apple introduced FireWire and iMovie.

Unfortunately, I have no idea where I acquired these magazine spreads. I’m not now—nor have ever been—in the publishing, printing, or advertising business. If anyone has additional history on these, I’d appreciate it!

The Apple Store Holiday 2004 catalog (2004)

I remember picking up this catalog at an Apple Store in 2004. It is large for a catalog at 11 x 17 inches and is printed on heavy matte paper. Each spread features “lifestyle” photos of people using then-current Apple products in everyday settings. Each product is then described in detail including features, uses, and available peripherals. Full-page “case studies” from regular people using the products in real life are also included.

The first product featured is iPod. The 2004 models included iPod with scroll wheel (with a monochrome display), iPod Photo (color display), and iPod mini (monochrome display and available in four colors).

The next spread highlights the iMac G5. These were Apple’s second flat-panel iMac models that were available with 17 or 20-inch “widescreen flat panel” displays. The iLife apps are mentioned here in holiday contexts.

Apple “notebooks” are shown next, including the white 12 and 14-inch iBook models and the 12, 15, and 17-inch PowerBook G4 models. The AirPort Express is mentioned as a solution for streaming music and wireless printing in the home.

The last 2-page spread includes “A day in the life of a Genius,” and highlights in-store workshops and presentations.

The back page shows a map of the United States and the locations of all Apple Stores worldwide. Six happy Apple customers are also featured with their Apple Store purchases across the US.

Education Resource CD Winter 2000 (2000)

This Education Resource CD is dated Winter 2000. Its design features a rendition of the glossy 3D tabs on the apple.com website at the time. The toolbox image at the bottom of the CD matched the iTools design. iTools is a precursor to what has become Apple iCloud services.

Apple CD media (1999)

My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.

Apple CDs from 1999 include:

  • Mac OS 8.6 Updater CD (1999)
  • Mac OS 8.6 (Version 8.6, 691-2312-A, 1999)
  • Mac OS 9 (Version 9.0, 691-2386-A, 1999)
  • Macintosh PowerBook G3 Series Software Install (SSW version 9.0, 691-2458-A, 1999)
  • iMac Software Install (SSW version 8.6, CD version 1.1, 691-2376-A, 1999)
  • iMac Software Restore (SSW version 8.6, CD version 1.1, 691-2375-A, 1999)
  • Software Bundle (600-7647-A, 1999)
  • iBook Software Install (SSW version 9.0, 691-2472-A, 1999)
  • Apple Network Assistant (Version 4.0., Z691-2474-A, 1999)
  • SoftRAID For Power Mac G4 and Macintosh Server G4 computers (1999, SSW version 9.0, CD version 2.2.1, 691-2534-A, 1999)
  • AppleCare Service Source For Power Macintosh computers before G3 (includes AppleCare License Booklet, November 691-2508-A, 1999)
  • Mac OS 9, Not for resale
  • A New Take on Digital Video (Final Cut Pro demo)

Apple shipped CD bundles in cardboard envelope packages in 1999. The envelope design shown here is orange with a white Apple logo.