Tag: hello

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Think different. brochure (original iMac, 1998)

This “Think different.” brochure features Apple’s round USB Mouse from the original iMac on the cover. When opened, a two-page spread reveals the original iMac with the iconic “hello (again)” screen and a facing page in bright orange with white text that begins “Say hello to iMac.”

Fully unfolded, a four-panel horizontal spread shows a side view of the original iMac with several labeled features, a two-plug setup showing power and a phone line (Internet at this time was delivered through a built-in dial-up modem using a telephone land line), and a collage of the many third-party CD titles that shipped with the iMac.

The back page of the brochure included iMac specifications.

This brochure measures 3.75 x 6 inches folded.

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Say hello to iPod magazine insert (2001)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were like “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This example is an advertisement for the new (at the time) iPod. The headline on the cover reads, “Say hello to iPod.” An iPod is pictured along with its earbuds.

Open, the 2-page spread reveals the right panel with an iBook running iTunes and the headline “1,000 songs on your Mac.” A dotted line labeled “Super-fast FireWire auto-updating” connects to the (actual size) image of the iPod on the right panel with the headline, “1,000 songs in your pocket.”

The back panel features several iPod screens depicting the iPod user interface (on the LCD grayscale display).

Folded, the size of the insert is 7.5 x 10.5 inches. Fully unfolded it is 15 inches wide.