PowerBook G4 (Titanium, 867MHz, 2002)

The Titanium PowerBook G4 with DVD burning SuperDrive was introduced on November 6, 2002. The laptop had the industry’s first slot-loading SuperDrive optical drive that allowed reading and burning both CDs and DVDs. It included integrated 802.11 wireless networking and the fastest mobile graphics processor until that time (ATI Mobility Radeon 9000). It weighed 5.4 pounds in a 1-inch-thick Titanium enclosure with a widescreen 15.2-inch display.

Apple touted the Titanium PowerBook G4’s speed as equal to or faster than desktop computers of the time:

“Combined with the power of Apple’s UNIX-based Mac OS X version 10.2 ‘Jaguar,’ the new PowerBook G4 runs professional applications including Adobe Photoshop up to 44 percent faster than a 2.2 GHz Pentium 4-based notebook. The fastest PowerBook ever now offers even more incredible 3D graphics performance with the ATI Mobility Radeon 9000 graphics processor featuring up to 64MB of dedicated Double Data Rate (DDR) video SDRAM and advanced capabilities such as programmable pixel and vertex shading for lighting and shadow effects, photorealistic 3D performance and cinematic-quality video.”

This laptop version included a 867MHz G4 processor, 512MB RAM, a 40GB hard drive, 56K modem, and AirPort wireless networking. The Apple model number is A1025. When released, it was “aggressively priced at only $2,299.”

A LoweEndMac review noted that this PowerBook now offered “Closed Lid Mode,” and described the feature:

“TiBooks support ‘lid closed’ (or clamshell) mode, which leaves the built-in display off and dedicates all video RAM to an external display.” The same website indicates that this laptop was also nicknamed the “TiBook,” short for “Titanium PowerBook.”

Sources: Apple (Newsroom), EveryMac, LowEndMac

Apple Studio Display CRT (17-inch, ADC, 2000)

At the Macworld Expo in New York CIty on July 19, 2000, Apple announced three new Studio Display designs “in stunning crystal-clear enclosures”—two flat panel displays and this CRT (Cathode Ray Tube) Apple Studio Display.

The displays, designed to complement Apple’s Power Mac G4 Cube and Power Mac G4 professional desktops, shared three distinct features:

“each is powered from the computer, eliminating the need for a separate power cord; each has a two port powered USB hub for convenient connection to desktop USB devices, such as keyboards, USB speakers and digital cameras; and each utilizes the Apple Display Connector, a revolutionary new cable that carries analog and digital video signals, USB data and power over a single cable and features a quick latch connector.”

Steve Jobs noted that “These new beautiful displays perfectly complement our new extraordinary computers. Their innovative design helps clean up desktop cable clutter, and makes set-up a breeze.”

According to Apple’s press release, “The 17 inch (16 inch viewable) Apple Studio Display features a Natural Flat Diamondtron CRT, extraordinarily sharp text and ColorSync internal calibration to keep colors accurate over time. [The] Display…features both futuristic styling and a unique electrical design that supports multiple resolutions at over 100Hz vertical refresh rate.”

The site 512 Pixels provided several additional comments, writing that the “Studio Display (17-inch ADC) was the last standalone Apple display to feature a CRT. At 17.4 inches it was deeper than it was wide. At 45.8 pounds, it was heavier than a iMac G3.” They also comment on the industrial design of the display:

“Instead of hiding the display’s guts inside opaque plastics and metal shield, the 17-inch ADC has a crystal clear case that allows anyone to see the internal workings of the Naturally Flat Diamondtron CRT suspended inside. By revealing all, the Studio Display (17-inch ADC) has nothing to hide. Its transparency and minimalism is pure Apple.”

According LowEndMac, the Apple Display Connector (ADC) used in this display is a proprietary display and data connector developed by Apple. It is a modification of the DVI (Digital Visual Interface) connector that combines analog and digital video signals, USB, and power all in one cable. This connector was used by Apple between 2000–2004.

Sources: Apple Newsroom, 512 Pixels, LowEndMac

Mac OS X Public Beta CD folder (2000)

On September 13, 2000, Steve Jobs released the Mac OS X Public Beta at Apple Expo in Paris. During the unveiling, Jobs said:

“Mac OS X is the future of the Macintosh, and the most technically advanced personal computer operating system ever. We’re excited to have our users test drive this public beta version and provide us with their valuable feedback.”

Somewhat controversially, Apple charged $29.95 for the software—a Beta version that was known to be buggy and not quite finished. The issue was not that the operating system was buggy and unfinished—that is the definition of a software “Beta”—but that Apple was charging faithful users to get an early look at the future of their products while testing it for the purpose of improving the final release. In an article at the time, a writer at Ars Technica provided a balanced opinion:

“Taken all together, ‘Mac OS X Public Beta’…means that for $29.95 you get an unfinished, buggy version of Apple’s next generation operating system. Charging for public beta software is increasingly common among the big software companies… If you don’t want to pay for buggy software, don’t buy the beta.”

The Mac OS X public beta was a completely new operating system for the Mac and provided the foundation of the macOS we still use today—over 20 years later. Apple’s press release described some highlights of Mac OS X:

“Mac OS X features true memory protection, pre-emptive multi-tasking, and symmetric multiprocessing when running on the new dual-processor Power Mac G4 line. Mac OS X includes Apple’s new Quartz 2D graphics engine (based on the Internet-standard Portable Document Format) for stunning graphics and broad font support; OpenGL for spectacular 3D graphics and gaming, and QuickTime for streaming audio and video. In addition, Mac OS X features Apple’s new user interface named ‘Aqua,’ which combines superior ease-of-use with amazing new functionality such as the ‘Dock,’ a breakthrough for organizing applications, documents and miniaturized windows.”

This white cardboard folder measures 8 x 9.5 x 0.25 inches and opens to reveal a compartment for a single CD. Unfortunately, the original installer CD is not included in this folder. The welcome message in the folder reads:

“Dear Mac OS X Beta Tester,

You are holding the future of the Macintosh in your hands.

Mac OS X is a new, super-modern operating system that will usher in a new era for the Macintosh. New from the ground up, Mac OS X is specifically designed for the Internet and includes advanced technologies for incredible improvements in stability and performance. It also features a stunning new interface called Aqua.

This Public Beta will give you a chance to start using Mac OS X and give us a chance to hear what you think. Let us know by visiting our website at www.apple.com/macosx.

Thanks for your help and for being a part of Apple history. We couldn’t do it without you.”

Sources: Ars Technica, Apple

PowerBook G4 (Gigabit, Titanium, 2001)

In January 2001, Steve Jobs announced “the most revolutionary portable computer ever created”—the Titanium PowerBook G4. At the time, this laptop had Apple’s largest display and fastest processor. Apple stated that a “mega-wide display and blazingly fast PowerPC G4 processors make it the ultimate system for portable video editing using Apple’s iMovie…or Apple’s award-winning Final Cut Pro professional video editing, effects, and compositing software.” The display was a 15.2-inch TFT widescreen display.

The PowerBook G4 Titanium was given the unofficial nickname of “TiBook.” This particular PowerBook G4 Titanium model was released in December 2001 and was referred to as the “Gigabit TiBook” referring to its ultra-fast Gigabit (1000BASE-T) ethernet port (an upgrade from the previous model’s 100BASE-T ethernet port).

The PowerBook G4 Gigabit used a 667 MHz PowerPC 7440 G4 processor and was available with 256 MB or 512 MB SDRAM, and 30 GB hard drive. A slot-loading 6X DVD-ROM drive was located below and to the right of the trackpad on the front of the case. Overall, the PowerBook G4 Titanium was 1.1 inches thick, 13.4 inches wide, 9.5 inches deep, and weighed an average of 5.3 pounds.

Along with the original Titanium PowerBook G4, this model was known for its sometimes problematic hinge assembly that resulted in a broken hinge and/or display problems due to the video cable running through the left hinge. These quality issues were resolved in the third “DVI” iteration of this laptop.

Upon release, the design of the Titanium PowerBook G4 was a major departure from previous Apple laptops. Although its “Titanium” moniker referred to its internal chassis, the laptop’s exterior used two shades of silver metal—a design never repeated in an Apple laptop. Its mega-wide screen (at 1152×768 pixels) had a bezel smaller than current pro Mac laptops. Also, this was the first Apple laptop to feature an Apple logo that was “right way up” when the laptop lid was open—a design met with cheers from the Macworld audience when the laptop was first shown on stage.

This PowerBook G4 in my collection functions, but has a major dent in its trackpad and several cosmetic issues due to wear and tear.

Sources: Apple Newsroom, EveryMac, Wikipedia, Macworld

Mac OS X Leopard v10.5.1 Retail Family Pack (2009)

This boxed retail version of Mac OS X is version 10.5.1, also known as “Leopard.” This particular box is the Retail Family Pack, licensed for “up to five computers in one household.”

Leopard (Mac OS X v10.5) was marketed to contain over 300 enhancements from its predecessor, Mac OS X v.10.4, Tiger. The Leopard Finder included a redesigned Desktop and Dock, a semi-transparent menu bar, and the addition of Cover Flow, a visual file navigation method borrowed from iTunes. This release also introduced Time Machine automated backups, Spotlight searches across multiple Macs, the Photo Booth app, and the Front Row system that served as a simple multimedia interface.

The design on the outside of the box is printed with a high-gloss finish and foil-metallic accents for the outer space design elements—a somewhat perplexing concept given the name of the OS was “Leopard.” The back of the box highlighted five operating system features: Cover Flow in the Finder, Time Machine automatic backups, iChat video chat effects, stationery in Mail, and Spaces window organization.

The box contained an install DVD and a color-printed manual. The exterior of the box lists the following contents:

DVD containing Mac OS X; printed and electronic documentation. Requirements Mac computer with an Intel, PowerPC G5, or PowerPC G4 (867MHz or faster) processor; 512MB of physical RAM; DVD drive for installation. • Some features require a compatible Internet service provider; fees may apply. • Time Machine requires an additional hard drive, sold separately. • iChat requires a compatible camera. • Some features have additional requirements; see www.apple.com/macosx/techspecs. 826-8133-A

Sources: Apple (product box), Wikipedia, Ars Technica

Product brochures collection (2003)

These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel and specifications on the back panel.

Apple Displays (January 2003)
This stapled Apple Displays brochure features a 3-up fold out section showing three models: 20-inch Apple Cinema Display, 23-inch Apple Cinema HD Display, and 17-inch Apple Studio Display. The next 2-up layout includes:
10 reasons why Apple all-digital LCD displays are clearly superior.
All-digital active-matrix LCD.
Pure digital interface.
Wide viewing angle.
Fast pixel response.
Save on energy bills.
Color fidelity.
Uniform color.
Stable colors.
Easy to calibrate.
Clutter-free.

The final pages include product specifications.

Power Mac G4 (January 2003)
This stapled 8-page brochure features a Power Mac G4 (mirrored drive door) on the cover. The next 2-page spread shows the Power Mac G4 with the door open and the copy:
“Power Mac G4. Super fast. Super affordable. Supercomputer.
The new Power Mac G4 features faster performance, more expansion, and the highly efficient Xserve-based dual processing architecture.”
The center spread features the headline, “The ultimate system for the digital pro.”
The last pages contain Technical Specifications and Power Mac G4 configurations.

iPod+iTunes Mac and Windows (October 2003)
The cover of this brochure is bright yellow and features the iconic “silhouette” iPod imagery—a black silhouette of a person holding a white iPod wearing white earbuds connected by white wires. The opening copy reads:
“iPod and iTunes. Perfect harmony. Together, iPod and iTunes changed the way Mac users listen to music. Now everyone can join the digital music revolution, because iTunes now works on Windows PCs—the same way it does on a Mac. So no matter what computer you use, you can enjoy the most acclaimed portable digital music player and jukebox software ever created. And go anywhere with up to 10,000 songs in your pocket.”
The remainder of the brochure features iPod and iTunes features and specifications.

Power Mac G5 (July 2003)
The Power Mac G5 brochure opens to a 2-up layout with the headline “Power Mac G5 The worlds fastest personal computer.” along with a “hero” photo of the product. The next 4-up horizontal layout features four stunning photographs, each representing one of four disciplines: color graphics, video production, scientific research, and music production. It fully opens to an 8-up mini poster with the headline, “The Power Mac G5. Unprecedented everything.”

Mini-brochures collection (2002)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs folded out into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

iMac (January 2002)
This brochure features an indigo iMac on the cover. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”

The new iMac. (January 2002)
This brochure features the first flat-panel iMac (with a white half-sphere base) on the cover. The opening 2-up layout features the copy, “iMac redefined. With a state-of-the-art 15-inch digital flat panel display, a PowerPC G4 processor, and a SuperDrive that burn CDs and DVDs, the new iMac completely reinvents the all-in-one computer.” The fully unfolded 8-up mini-poster features the headline “Here we go again.”

Mini-brochures collection (2001)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

Precious metal. (PowerBook G4 Titanium) (January 2001)
This mini-brochure folds out into an 8-up landscape-orientation mini poster featuring the Titanium PowerBook G4.

The New iBook. (May 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring the white iBook and the words “Your life. To go.”

Power Mac G4 (Quicksilver) (July 2001)
This Power Mac G4 mini-brochure unfolds into a 2-up layout touting the SuperDrive: “SuperDrive. Superfast.”—then a horizontal 4-up display featuring various tasks that can be performed on the Power Mac G4—and finally an 8-up landscape-orientation mini-poster featuring a “hero” photo describing the “Quick silver” Power Mac G4 as a supercomputer.

Apple Displays (July 2001)
This mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring Apple’s three LCD displays (15-, 17-, and 22-inch models) with the tagline, “The first family of flat-panel displays.”

iMac (August 2001)
This iMac mini-brochure features an uncharacteristic shot of a snow iMac in a room—instead of on a white background. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”

iBook (October 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini-poster listing several features (make movies, go wireless, organize your organizer, Mac OS X, rip thousands of MP3s, make a photo album, watch DVDs, burn DVDs, AppleCare) and the tagline “Your life. To go. The new 600MHz iBook.”

PowerBook G4 (October 2001)
This PowerBook G4 mini-brochure unfolds into an 8-up landscape-orientation mini-poster featuring the Titanium PowerBook G4 and the tagline “1 inch thin, 5.3 pounds, DVD, 5-hour battery, AirPort, 15.2-inch mega-wide screen.”

(Hint: It’s a computer.) magazine insert (2000)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. Some inserts were “mini-magazines” within magazines and others, like this example, was a fold-out poster. These inserts were glued with a pliable rubber cement that could be easily removed.

This example is an advertisement for the Power Mac G4 Cube. As the ad unfolds (literally), the cover shows a photo of the G4 Cube with the caption “(Hint: It’s a computer.).” The first unfold (2-up) reveals, “Actually, it’s a supercomputer” with five short paragraphs touting the Cube’s size and power. The second unfold (4-up) has the headline “So much technology. So little space.” and shows connections, features, and peripherals available for use with the Cube. Fully unfolded (8-up), a poster is revealed that declares, “Presenting the Power Mac G4 Cube. Actual size. Think different.” The back of the fully folded insert is another view of the G4 Cube with three available displays and the headline “A marvel of engineering. And economics.”

Folded, the size of the insert is 7.3125 x 10.125 inches. Fully unfolded (into 8 panels) the size is 29.25 x 20.25 inches.

I also have a poster version (rolled in a tube) of the fully unfolded image used in this ad (at 24 x 36 inches).

Education Resource CD Winter 2000 (2000)

This Education Resource CD is dated Winter 2000. Its design features a rendition of the glossy 3D tabs on the apple.com website at the time. The toolbox image at the bottom of the CD matched the iTools design. iTools is a precursor to what has become Apple iCloud services.