Apple Studio Display CRT (17-inch, ADC, 2000)

At the Macworld Expo in New York CIty on July 19, 2000, Apple announced three new Studio Display designs “in stunning crystal-clear enclosures”—two flat panel displays and this CRT (Cathode Ray Tube) Apple Studio Display.

The displays, designed to complement Apple’s Power Mac G4 Cube and Power Mac G4 professional desktops, shared three distinct features:

“each is powered from the computer, eliminating the need for a separate power cord; each has a two port powered USB hub for convenient connection to desktop USB devices, such as keyboards, USB speakers and digital cameras; and each utilizes the Apple Display Connector, a revolutionary new cable that carries analog and digital video signals, USB data and power over a single cable and features a quick latch connector.”

Steve Jobs noted that “These new beautiful displays perfectly complement our new extraordinary computers. Their innovative design helps clean up desktop cable clutter, and makes set-up a breeze.”

According to Apple’s press release, “The 17 inch (16 inch viewable) Apple Studio Display features a Natural Flat Diamondtron CRT, extraordinarily sharp text and ColorSync internal calibration to keep colors accurate over time. [The] Display…features both futuristic styling and a unique electrical design that supports multiple resolutions at over 100Hz vertical refresh rate.”

The site 512 Pixels provided several additional comments, writing that the “Studio Display (17-inch ADC) was the last standalone Apple display to feature a CRT. At 17.4 inches it was deeper than it was wide. At 45.8 pounds, it was heavier than a iMac G3.” They also comment on the industrial design of the display:

“Instead of hiding the display’s guts inside opaque plastics and metal shield, the 17-inch ADC has a crystal clear case that allows anyone to see the internal workings of the Naturally Flat Diamondtron CRT suspended inside. By revealing all, the Studio Display (17-inch ADC) has nothing to hide. Its transparency and minimalism is pure Apple.”

According LowEndMac, the Apple Display Connector (ADC) used in this display is a proprietary display and data connector developed by Apple. It is a modification of the DVI (Digital Visual Interface) connector that combines analog and digital video signals, USB, and power all in one cable. This connector was used by Apple between 2000–2004.

Sources: Apple Newsroom, 512 Pixels, LowEndMac

Apple product poster (July 1993)

This fold-out poster is from July 1993 and lists product names and feature grids of every Apple product available at the time. Its headline reads “Everything you need to know about Apple products” in Apple Garamond, Apple’s corporate font used between 1984 and 2003. Folded, the poster measures 8.5 x 11 inches—but it unfolds into 16 panels to reveal a 34-inch wide x 44-inch long poster (nearly 3 x 4 feet).

The poster is printed on one side and includes the following product categories:

  • Macintosh Computers (25 options)
  • PowerBook Computers (11 options)
  • Displays (9 options)
  • Printers (12 options)
  • Networking
  • Peripherals

The list of devices offered included separate devices with different names and configurations—creating a dizzying array of options for consumers.

I was able to unfold this poster, perhaps for the first time, carefully enough to provide a photo from above that offers high enough resolution to read most of the grids.

The poster is printed on heavy white paper (yellowing slightly with age), primarily with black ink and dark green accents.

Source: Apple

Where do ideas come from? brochure (1995)

This brochure is titled “Where do ideas come from?” and the cover features icon-size images of a QuickTake digital camera, an Apple inkjet printer, an Apple scanner, an Apple laser printer, and an Apple display. The first 2-panel spread reveals a statement about creativity interspersed with the same icons. The copy reads:

“Creativity begins with your imagination. You have an idea and you want to see it. You start with words, but words alone don’t express it, so you decide to add a few quick photographs. And maybe an illustration or two from a rare book you found at the library. Now you’re ready to see the results on paper, so you point! click! print. But something’s missing. Hmmm… Color! Voilà! Apple Imaging Products. Run wild.”

The brochure opens into 4-panel horizontal spreads that outline Apple product lines including printers, displays, scanners, digital cameras, printer supplies, and digital camera supplies.

Folded, this brochure measures 3.875 x 8.75 inches.

An Overview of Apple Products brochure (1996)

This quad-fold brochure from 1996 is titled “An Overview of Apple Products” with the subtitle “Choosing the system that’s right for you.” The opening 2-panel spread is an overview of the brochure with the headline “Apple Macintosh: Ease-of-use, power, compatibility, and multimedia.”

Fully unfolded, the brochure reveals 4-panel spreads that alternate between a photo featuring a product and overview, followed by a spread with a product specifications grid. The sections include: Macintosh Performa and Power Macintosh Computers, Macintosh PowerBook Computers, Displays and Printers, and Apple Servers and Services.

The end pages of the brochure shift focus to discuss ways to use Apple products. Each category uses a four-panel spread and includes Communications, Multimedia, and Publishing. These last three sections include several Apple peripherals from the time, including the GeoPort Telecom Adapter Kit, the Newton MessagePad 130, AppleCD 600e/600i drives, AppleDesign Powered Speakers II, Apple ColorOne Scanners, and QuickTake 150 digital cameras.

Folded, this brochure measures 3.875 x 8.25 inches. I also have a similar version of this brochure from 1995 with product specifications from that year.

Product brochures collection (2004)

These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

iLife ’04 (2004)
This brochure’s cover features five interlocking puzzle pieces—picturing a video camera, headphones, digital camera, MIDI keyboard, and DVD—that represent the iLife suite along with the headline, “Every new Mac comes preloaded with some amazing software. We call it iLife.” The brochure folds out into an 8-up mini-poster that shows an iBook G4 surrounded by items that work with iLife, including a MIDI keyboard, a digital video camera, a digital camera, an iPod, and a stack of DVDs. The headline reads, “iLife ’04. The easiest way to organize, create, and share the things you love.”

Power Mac G5/Apple Displays (2004)
This brochure is two-sided. One side features the Power Mac G5 and the other side features Apple Displays. When opened, the 2-up layout headline reads, “Think fast. Think big.” and a Power Mac G5 is pictured along side a 23-inch Apple Cinema HD Display. Inside, the 4-up horizontal layout shows all available default configurations of Power Mac G5 computers and Apple Cinema Displays.

Product brochures collection (2003)

These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel and specifications on the back panel.

Apple Displays (January 2003)
This stapled Apple Displays brochure features a 3-up fold out section showing three models: 20-inch Apple Cinema Display, 23-inch Apple Cinema HD Display, and 17-inch Apple Studio Display. The next 2-up layout includes:
10 reasons why Apple all-digital LCD displays are clearly superior.
All-digital active-matrix LCD.
Pure digital interface.
Wide viewing angle.
Fast pixel response.
Save on energy bills.
Color fidelity.
Uniform color.
Stable colors.
Easy to calibrate.
Clutter-free.

The final pages include product specifications.

Power Mac G4 (January 2003)
This stapled 8-page brochure features a Power Mac G4 (mirrored drive door) on the cover. The next 2-page spread shows the Power Mac G4 with the door open and the copy:
“Power Mac G4. Super fast. Super affordable. Supercomputer.
The new Power Mac G4 features faster performance, more expansion, and the highly efficient Xserve-based dual processing architecture.”
The center spread features the headline, “The ultimate system for the digital pro.”
The last pages contain Technical Specifications and Power Mac G4 configurations.

iPod+iTunes Mac and Windows (October 2003)
The cover of this brochure is bright yellow and features the iconic “silhouette” iPod imagery—a black silhouette of a person holding a white iPod wearing white earbuds connected by white wires. The opening copy reads:
“iPod and iTunes. Perfect harmony. Together, iPod and iTunes changed the way Mac users listen to music. Now everyone can join the digital music revolution, because iTunes now works on Windows PCs—the same way it does on a Mac. So no matter what computer you use, you can enjoy the most acclaimed portable digital music player and jukebox software ever created. And go anywhere with up to 10,000 songs in your pocket.”
The remainder of the brochure features iPod and iTunes features and specifications.

Power Mac G5 (July 2003)
The Power Mac G5 brochure opens to a 2-up layout with the headline “Power Mac G5 The worlds fastest personal computer.” along with a “hero” photo of the product. The next 4-up horizontal layout features four stunning photographs, each representing one of four disciplines: color graphics, video production, scientific research, and music production. It fully opens to an 8-up mini poster with the headline, “The Power Mac G5. Unprecedented everything.”

Mini-brochures collection (2001)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

Precious metal. (PowerBook G4 Titanium) (January 2001)
This mini-brochure folds out into an 8-up landscape-orientation mini poster featuring the Titanium PowerBook G4.

The New iBook. (May 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring the white iBook and the words “Your life. To go.”

Power Mac G4 (Quicksilver) (July 2001)
This Power Mac G4 mini-brochure unfolds into a 2-up layout touting the SuperDrive: “SuperDrive. Superfast.”—then a horizontal 4-up display featuring various tasks that can be performed on the Power Mac G4—and finally an 8-up landscape-orientation mini-poster featuring a “hero” photo describing the “Quick silver” Power Mac G4 as a supercomputer.

Apple Displays (July 2001)
This mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring Apple’s three LCD displays (15-, 17-, and 22-inch models) with the tagline, “The first family of flat-panel displays.”

iMac (August 2001)
This iMac mini-brochure features an uncharacteristic shot of a snow iMac in a room—instead of on a white background. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”

iBook (October 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini-poster listing several features (make movies, go wireless, organize your organizer, Mac OS X, rip thousands of MP3s, make a photo album, watch DVDs, burn DVDs, AppleCare) and the tagline “Your life. To go. The new 600MHz iBook.”

PowerBook G4 (October 2001)
This PowerBook G4 mini-brochure unfolds into an 8-up landscape-orientation mini-poster featuring the Titanium PowerBook G4 and the tagline “1 inch thin, 5.3 pounds, DVD, 5-hour battery, AirPort, 15.2-inch mega-wide screen.”

Mini-brochures collection (2000)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

iMac (July 2000)
This iMac mini-brochure featured the graphite and snow iMac DV Special Edition models. It opened to four horizontal panels and featured all iMac colors of the time—ruby, indigo, sage, snow, and graphite. Features described included Internet, playing DVDs, digital video editing with iMovie, optional AirPort wireless capabilities, and AppleCare. iMac Specifications on the back outlined the four available configurations: iMac DV Special Edition, iMac DV+, iMac DV, and iMac.

AirPort (original, July 2000)
The AirPort mini-brochure opens first to a 2-up layout showing Apple’s Wi-Fi-capable devices at the time (iBook, iMac, PowerBook G3, and graphite Power Mac G4 tower). The brochure then opens to a 4-up horizontal layout showing “Three easy steps to a wireless world.”

Apple Displays (July 2000)
The Apple Displays brochure pictures an Apple Studio Display on the cover (17-inch CRT model). The brochure folds into a horizontal 4-up layout that shows all three available display models at the time along with features—Apple Studio Display (17-inch CRT), Apple Studio Display (15-inch LCD), and Apple Cinema Display (22-inch LCD).

Macintosh Display (DA-15) to VGA Adapters (platinum, clear, and black)

During the 1990s when Apple produced external CRT displays, they built DB-15 video ports into Macintosh computers. Product manuals of the time referred to the port as the “Macintosh video port” and in the later 1990s, the “Monitor port.”

An Apple Service Source document for the Power Macintosh/Server G3 Minitower shows the port in a diagram labeled as the “Monitor Port.”

I have three different versions of this adapter that allows a Macintosh with this DB-15 monitor port to be used with a “standard” VGA monitor. The three versions I have are platinum, clear, and black. The black example is unopened. All three designs have the Apple logo.

Source: Apple

Apple Video Card Accessory (DA-15)

During the 1990s when Apple first entered the external display market, they used the DB-15 video port. Product manuals of the time referred to the port as the “Macintosh video port” or later, the “Monitor port.”

An Apple Service Source document for the Macintosh LC Series/Quadra 605 (Macintosh LC, Macintosh LC II, Macintosh LC III, Macintosh LC 475, Macintosh Quadra 605) specifies the video standard as: “DB-15 monitor port for built-in video; DA-15 connector.”

This Apple Video Card Accessory (part number 513-0091-A) allowed “standard” VGA monitor to be used with a Macintosh computer.

Source: Apple