Category: Print

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Macintosh solutions for math and science, Apple TV Broadcast Number 57, VHS tape (March 19, 1992)

With many thanks to the online records of Stanford University’s Green Library, I was able to locate an excellent description of this VHS tape in my collection that is also in their “Guide to the Apple Computer, Inc. Records M1007” collection in the Department of Special Collections and University Archives.

Stanford describes the segments of this 60-minute video:

  • Segment 1: Introduction with Tricia Kellison and Jim Pyle
  • Segment 2: University of California at Berkeley – Human Powered Vehicle case study
  • Segment 3: Alabama School of Fine Arts/Math and Science Division
  • Segment 4: University of California at Berkeley – Physiology Lab
  • Segment 5: Boston Technical High School – Algebra/Advanced Math
  • Segment 6: University of Illinois at Urbana-Champaign – Engineering in the “real world”
  • Segment 7: Johns Hopkins University – Astrophysics
  • Segment 8: Math & Science Curriculum Integration demo / Michael Jay
  • Segment 9: Question and answer

This video tape is in a plastic VHS case.

Source: Stanford University

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Why Macintosh? complete box set (1997)

One of my Apple collection entries includes a set of books I titled the “Macintosh Advantage Collection (1996)” that contains the following materials:

  • 50 Macintosh Advantages book (1996)
  • Why do People Prefer Macintosh? brochure (1996)
  • Why Macintosh? brochure (1996)

I recently acquired a brown cardboard shipping box measuring 11.5 x 8.75 x 6.5 inches, complete with its original shipping label to its original recipient—a former Apple sales rep. Apparently, the three items I cataloged above are a part of a larger collection for potential Apple customers that was used in late 1990s.

The shipping label refers to this box as Apple part 52241, and based upon the part numbers that follow, this box contains all its original contents. I have listed the part numbers below and matched them to their items. At the end of each part number an asterisk is followed by a number, likely indicating the quantity of each item (all quantities are “1” in this box, except for the 5 Apple logo window clings).

Curiously, two of the VHS video tapes in the box include both the NTSC and PAL formats—an odd choice since, generally, only NTSC was used in the United States.

Part number list and box contents:

  • 52241—Part number for entire box
  • L02206A—6-color Apple logo sticker set
  • L02270A—Apple’s Operating System Strategy, March 1997, VHS tape (NTSC format) L02270APAL—Apple’s Operating System Strategy, March 1997, VHS tape (PAL format)
  • L02222A—Apple and NeXT: Combining unparalleled ease of use with industrial-strength performance, Information About Apple’s OS Strategy, January 1997, 8.5 x 11-inch whitepaper, 4 pages
  • L02181A—Apple Technology Update—Mac OS 7.6, January 1997 VHS tape (NTSC format)
  • L02177A—The 1997 Apple MacAdvocate CD-ROM. (Spring 1997)
  • L01760A—Macintosh or Windows? Spring 1996 VHS tape (NTSC format)
  • L01760APAL—Macintosh or Windows? Spring 1996 VHS tape (PAL format)
  • L01856A—Personal Computer Satisfaction: An Independent Study of People Who use Both Macintosh and Windows 95 Computers (Evans Research Associates) (1996)
  • L01973B—Go figure: A Quick Look at Some Important Apple Facts, 1.97 10-panel, full-color brochure (1997)
  • L01970A—Apple logo window clings (quantity 5)
  • L01667A—Why Macintosh? booklet (1996)
  • L00440C—50 Macintosh Advantages, Why Macintosh computers are better than PCs running Windows 95. 1996, 8.5 x 11-inch booklet
  • L01749A—Why do People Prefer Macintosh? (Why people think Macintosh computers are better than PCs running Windows, in their own words.) April 1996, 8.5 x 11-inch booklet
  • Not listed on box, likely sent with Mac OS 7.6 VHS tape: L02182A—Mac OS 7.6 At a glance tri-fold brochure (2-color)

While the above books are detailed in my previous post, a fascinating new addition to my collection is the seemingly innocuous Apple and NeXT whitepaper. The 4-page document is the first printed source I have seen that describes Apple’s plan to proceed after their acquisition of NeXT. The whitepaper describes the “Rhapsody” project—the operating system that eventually becomes Mac OS X—the basis for the macOS we use today, over 25 years later. The whitepaper includes this description:

“Rhapsody is the code name of the first system software effort planned from the prospective union of Apple and NeXT. Its intent is to extend the existing strengths of both companies to provide a computing environment that is both stronger and more flexible—and, ultimately, better able to meet the needs of our customers.”

This Why Macintosh? complete box set is a fascinating glimpse into Apple’s pre-Internet communications plan with customers at a pivotal time in their history—just after Steve Jobs returned to the company.

Source: Apple

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Macintosh Resource Guide, Vocational Education (1992)

This Apple Resource Guide booklet focused upon K–12 Vocational Education. The book opens with Apple’s case for using “Technology to Change Vocational Education:”

“As the SCANS Report notes, the personal computer ‘has reconfigured the world of work as has perhaps no other invention since electricity or the assembly line.’ The nature of work is changing as is the ‘foundation needed to find and hold a good job.’ Technology holds a promise, not only of new kinds of work, but also of the means of attaining the skills and capabilities that will permit our work force to accomplish those tasks.”

Released in 1991, “The Secretary’s Commission on Achieving Necessary Skills (SCANS) examined the demands of the workplace and whether young people were capable of meeting those demands. Specifically, SCANS determined the level of skills required to enter employment” (United States Department of Labor).

In the next section of Apple’s booklet, the section titled “Why use the Macintosh computer?” lays out a use case for Macintosh in Vocational Programs. Three reasons include: “The software is easy to learn,” “It’s idea for graphics,” and “It helps build the foundations—and more.”

The book is primarily comprised of six case studies about vocational education programs across the United States that use Macintosh. Schools that are profiled include:

  • Delta County School District—District Planning Provides Computers and Opportunitites at All Schools
  • Auburn High School—Industrial Technology Benefits from Computer Technology
  • Butler Middle School—Learning the Engineering Behind the Magic of Technology
  • Walter Biddle Saul High School of Agricultural Sciences—Computer Links Agriculture and Business in Philadelphia School
  • Tulsa County Area Vocational-Technical School District #18—Educational Enhancement Center Serves All Students with Technology
  • Burkburnett High School—Business Class Keeps Curriculum and Technology Current

The booklet concludes with a series of Resources for Using Technology in Vocational Education.

The booklet measures 8.5 x 11 inches and is printed in black.

Source: Apple, United States Department of Labor

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Macintosh Resource Guide, K–12 Business Education booklet (1992)

This Apple Resource Guide booklet focused upon K–12 Business Education. The book opens with Apple’s case for using Macintosh in Business Education programs for “Meeting the Challenges with Technology.” It reads:

“In today’s competitive global economy, business education is more important than ever before. The need for trained, skilled workers is growing rapidly, but nearly half of all students who complete high school still do not continue on with their education. These students need—and want—preparation in the skills that will enable them to earn a living right out of high school.”

The next section, Why use the Macintosh computer?, lays out a use case for Macintosh in business education.

“A growing number of business education teachers have selected the Apple Macintosh as the standard microcomputer for their classrooms. For them, the choice was clear… The software is easy to learn… It’s powerful and easy to use.”

The book is primarily comprised of six case studies about business education programs across the United States that use Macintosh. Schools that are profiled include:

  • Abilene High School—New Technology Tools Transform a Business Department
  • Enterprise Village—The Enterprise Village Experience
  • Marcos De Niza High School—Student Entrepreneurs Develop Business Plans
  • Steel Valley Senior High School—Macintosh Moves Steel Valley High Into Office of the Future
  • Trinity High School—Making Connections in Business Law
  • Yarmouth High School—A Small Department Manages Big Innovations

The booklet concludes with a series of Resources for Using Technology in Business Education.

The booklet measures 8.5 x 11 inches and is printed in black.

Source: Apple

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Apple User Group Connection items (1992-1993)

These two folders are printed with a logotype for the Apple User Group Connection program. Both include stickers that indicate they are for the Community/Education Edition of the program.

The folders are made of heavy white card stock with a matte finish, measure 9 x 12 inches, and the unique design of the inside back pocket allowed the pocket to expand to about 3/8 inch.

The interior of the folders are filled with 8.5 x 11-inch printed materials, brochures, and a book. Both folders included letters from the Apple User Group Connection instructing groups leaders to participate in some aspect of the program.

The included paperback book is titled Just Add Water: Community/Education Edition. The book describes itself on the cover as “A guide for starting, sustaining, and enjoying an Apple User Group in your community, university, or K-12 school district.” The back cover includes, “Inside you will find insights and proven tips on developing and maintaining programs that successfully serve members’ needs. Just Add Water, Community/Education Edition draws on the experiences of many successful User Groups.”

The folders also include three different issues of Quick Connect: The Apple Newsletter for Apple User Groups. The issues contain articles on Apple products, Apple leadership, education, and enterprise. The three issues in this collection are from May/June 1993, January/February 1993, and March/April 1993.

In addition to the folders and their contents, this User Group Connection collection also includes nine letters addressed to user group leaders using various salutations (e.g., Dear Apple User Group Ambassador, Dear K–12 Apple User Group Ambassador, Dear Education SIG Leader, etc.) [SIG = Special Interest Group]. The letters describe new programs, features, products, and other information pertaining to the User Groups. This collection is dated between 1992–1993.

Source: Apple

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Apple Education Review periodical (1992)

The Apple Education Review was an 8-page periodical aimed at the education market. This is Issue 2 from the 1992–1993 school year.

This issue contained five feature articles:

  • Multimedia Turns Five: What’s going on today? (celebrating HyperCard’s fifth “birthday”)
  • Education/Business Partnership
  • Research Review: Computers and Colleagues
  • News and Events
  • Spotlight on Innovation: Good-bye to Hide-and-Seek with Policies and Laws

The publication was printed on heavy white paper in two colors (black and gold) and the pages measured 8.5 x 11 inches.

Source: Apple

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APDA Tools for Developers magazine (February 1993)

Before Apple’s software developer program was referred to as “Apple Developer Program” (sometimes stylized as  Developer), the original developer program was started in 1980 by user group in the Pacific Northwest of the United States—the Apple Pugetsound Program Library Exchange (A.P.P.L.E.) User Group. The user group still exists as of 2023 and its website indicates:

“The Apple Programmers and Developers Association, or APDA, was started in 1980 by Don Williams in coordination with Apple, Inc. and A.P.P.L.E. The resulting tools produced by APDA were the tools with which all Apple programs have come to be and the resulting magazine which was produced quarterly was aptly named the APDAlog.”

Nearly a decade later, Apple reportedly purchased APDA. According to A.P.P.L.E.:

“In 1989, Apple Computer, Inc. bought APDA from A.P.P.L.E. for $3 Million and Apple began producing the APDA Log. The issues shown in this section are the ones produced by A.P.P.L.E. prior to Apple’s take over of the APDA.”

This magazine’s title is APDA Tools for Developers and was published by Apple in February 1993 as a successor to the APDA Log. This issue contains the following sections and articles:

  • What’s New: New and updated products
  • Getting Started in Macintosh Programming: Your first steps begin here
  • Essentials: Self-paced training courses, Technical Notes, Getting Started bundles, and more.
  • E.T.O.: Essentials, Tools, Objects: A subscription-based collection of powerful Apple development tools
  • Macintosh Programmer’s Workshop: This powerful development platform offers the flexibility you need
  • Object-Oriented Programming: MacApp, Macintosh Common Lisp, and other OOP tools and environments
  • Media Integration: QuickTime and other multimedia software development products
  • Apple UNIX Tools: A/UX development tools
  • Programming Languages & Libraries: Develop applications for the Macintosh with C, Pascal, and more
  • Debuggers & Supplemental Tools: MacsBug, Virtual User, ResEdit, and other programming tools
  • Networking & Communications: Extend your reach with DAL, MacTCP, MacX25, MacX.400, and SNA•ps
  • Hardware
  • Books & References

The magazine measures 8.5 x 10.75 inches.

Source: A.P.P.L.E.

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Apple product poster (July 1993)

This fold-out poster is from July 1993 and lists product names and feature grids of every Apple product available at the time. Its headline reads “Everything you need to know about Apple products” in Apple Garamond, Apple’s corporate font used between 1984 and 2003. Folded, the poster measures 8.5 x 11 inches—but it unfolds into 16 panels to reveal a 34-inch wide x 44-inch long poster (nearly 3 x 4 feet).

The poster is printed on one side and includes the following product categories:

  • Macintosh Computers (25 options)
  • PowerBook Computers (11 options)
  • Displays (9 options)
  • Printers (12 options)
  • Networking
  • Peripherals

The list of devices offered included separate devices with different names and configurations—creating a dizzying array of options for consumers.

I was able to unfold this poster, perhaps for the first time, carefully enough to provide a photo from above that offers high enough resolution to read most of the grids.

The poster is printed on heavy white paper (yellowing slightly with age), primarily with black ink and dark green accents.

Source: Apple

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StartingLine: Apple Marketing Communications Catalog (Spring 1993)

This catalog is titled StartingLine: Apple Marketing Communications Catalog and was released in Spring 1993. It measures 8.5 x 11 inches and is spiral-bound with white plastic. The front and back covers feature colorful, brush-stroke stylized graphics of the types of products featured in the catalog. The cover describes the contents of the catalog as containing:

Ad Slicks
Literature
Product Art
Merchandise
Photography
Videos
Data Sheets
Over 150 new items to choose from

The Table of Contents reveals four major sections: Product Materials, Merchandising, Markets and Solutions, and Additional Information. The catalog provides a welcome message:

“Welcome to the Spring 1993 edition of StartingLine, Apple’s marketing communications catalog. As you can see, there have been some exciting changes. We’ve combined the Print, Revue, Merch, and Video catalogs into a single volume with hundreds of new items to line up to all your marketing and sales support programs. Plus, as always, we’ve included a completely updated Apple Media ToolKit CD-ROM, Apple’s electronic source for customizable marketing communications materials.”

For a collector, the Merchandising section of this catalog is a treasure trove of Apple-logo item information from the time. Included below are photos of the entire Merchandising section that provide product shots and descriptions. This source has allowed me to confirm provenance, date, and an “official” description for several items in my collection.

Source: Apple

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Apple Education Event Materials Folder, “Managing Technology in the 90’s” (1995)

If you are an educational leader who wants to learn about managing technology—in 1995—this historic snapshot is for you!

This glossy white folder (measuring 9.25 x 11.75 inches) has a metallic red Apple logo in the lower-right corner and contains everything that was used in an Apple Education event on August 3, 1995, titled “Managing Technology in the 90’s.” This was one of three events held in Illinois (Drury Lane Theatre, Oak Brook Terrace) during August 1995.

The folder contains the following items:

  • Embossed invitation to the event
  • Agenda
  • 2 brochures: Recommended Products At a Glance, Apple Education Series At a Glance
  • 3 handouts: Finding the Promise of Educational Technology (David Dwyer, 1993); Apple Classrooms of Tomorrow Research: Teacher Beliefs and Practices; and a Bibliography of Apple Classrooms of Tomorrow sources
  • Packet of detailed information about Apple devices available at the time
  • Apple Facts (product booklet, April 1995)
  • Pad of paper for note taking

Apple Education’s aims at the time—ideas that are still viable today—were discussed in one of the brochures:

“Welcome to the Apple Education Series. We know that educators today are eager to integrate technology into the classroom. But that need requires more than just a computer—you need well-thought-out, education-specific products and programs that include hardware, software, technical support, and curriculum tools flexible enough to accommodate different teaching styles and individual student needs.”

Source: Apple