This is a somewhat rare example in my collection of a Beats accessory. Beats has been owned by Apple since 2014 as “a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine” that primarily sells “premium consumer headphones, earphones, and speakers,” and now—for some reason—iPhone cases that have nothing to do with audio.
Because Beats is owned by Apple, it is no surprise that the cases feature Apple-specific features such as MagSafe and Camera Control (although third-party accessories also include these features).
Somewhat unusually, the Apple and Beats websites describe this product differently. Apple followed a format closer to its other case products with descriptions such as:
“The strong polycarbonate back is complemented by flexible sidewalls to optimize shock absorption, while making the case thin and light. The outer matte finish reduces signs of scratches, smudges, and fingerprints, and the inner microfiber lining gently reduces surface scratches and abrasion.”
Apple also noted that “undergone thousands of hours of testing throughout the design and manufacturing process,” a statement similar to the durability statement on Apple-branded cases.
Apple listed highlights as:
- Durable double-shot design
- Strong hardshell back
- Shock-absorbing sidewalls
- Soft microfiber lining
- Matte finish
- Compatible with MagSafe and Camera Control
On the other hand, the Beats website described the case primarily through videos, pictures, and short text snippets. For example, the text “Scratch & drop protection. Strong hardshell back with shock-absorbing sidewalls,” and a looping 5-second video showing its durability. 11 photos were included on the Beats website, while Apple only featured 6.
This case was offered in four colors: Bedrock Blue, Lime Stone, Pebble Pink, and the color of this example, Granite Gray.
Sources: Beats (About, product page), Apple (product page)
