This mini-brochure measures 3 x 4.5 inches folded. Fully unfolded, the trifold layout pictures a Power Mac G3 blue and white tower with the door open and call-out text referring to various features such as drive bays, processor, and memory. The copy reads:
“When we set out to build a successor to the power Macintosh G3, we didn’t just refine it. We completely reinvented it. The new power Macintosh G3 gives you more in every way. It’s the most powerful, expandable—and dare we say, revolutionary—Mac ever built.”
In the early 2000s, Apple Education hosted education events at conferences, schools, and at their Executive Briefing Centers. These events often included providing printed materials to attendees on various topics, product brochures, and/or event agendas.
This small collection of Apple Education folders from 2000–2002 included three different folders from Apple Education. Each folder measures 9 x 12 inches and includes two internal pockets.
In the book Getting Started: A guide for your Apple Mobile Learning Lab, Apple Education outlines the necessary steps to successfully implement a mobile computer cart outfitted with laptops, Wi-Fi, and other equipment. The book also provides basic training on Mac apps and gives ideas about how to use the laptops in the classroom.
The introduction states:
“This guide is designed to help you get started right away using the Apple Mobile Learning Lab in your classroom. It includes suggestions that can help you with setting up, maintaining, and managing your mobile lab, as well as many ideas for great ways to use these powerful tools in your classroom. The information in this guide has been provided by teachers who have extensive experience using mobile labs in their classrooms.”
The chapters include:
Setting Up and Working with Your Mobile Lab
Using the Tools that Come with Your Mobile Lab
More Tools to Use with Your Mobile Lab
Additional Resources
This book measures 9 x 7.5 inches and has 51 pages.
From the mid-1980s to early 2000s, many schools had computer labs where students took computer classes or completed class projects. In general, students used computers at scheduled times during the school day. In the early 2000s, laptop carts became common so instead of going to the computer lab, the computer lab could go to your class.
In the early- to mid-2000s some schools had taken the leap to provide a laptop to every student throughout the school day. At first, these “1 to 1” (or 1:1) programs—one computer per one student—were rare and schools that implemented the programs only allowed students to use laptops while in school. Slowly, 1:1 programs allowed students to take home laptops some or all the time.
Around 2005, Apple Education began creating materials to help schools and school districts create 1:1 computer programs. These two paperback books are examples of Apple Education’s planning materials for school leaders.
In the short, but well-referenced brochure, Implementing a Successful 1 to 1 Learning Program, Apple makes the case for a 1:1 implementation:
“Students today are markedly different than they were a decade ago. Today’s learners are digitally savvy, born at a time and cell phones, handheld gaming devices, iPod, and notebooks are commonplace in homes are filled with computers, TVs, digital video recorders, and game consoles. Today’s students are not engaged by traditional lecture-based modes of teaching, preferring to learn by creating and doing, not by ‘sitting and getting’ (Barth, 2001). They want an active learning experience to match their active lifestyles—preferably enabled by the technology that has become their second nature.”
This brochure measures 7 x 9 inches and 9 pages long.
Another resource for 1:1 planning was a folder-sized brochure with 8 color pages. The brochure is titled One student. One computer. One great way to learn. The first page is a series of quotes by education leaders across the United States, and the rest of the brochure includes information in three more categories: 21st century learning tools for 21st century kids. A complete environment for learning and achievement. Higher achievement, from Maine to Hawaii.
The back page of the folder included a flap to store a series of “Profiles in Success.” The profiles included in my version are: Henrico County Public Schools (Richmond, VA); Manatee County Schools (Bradenton, FL); Michael Petrides School (Staten Island, NY); and Maine Public Schools.
This folder is full color and measures 9 x 12 inches.
These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.
iLife ’04 (2004) This brochure’s cover features five interlocking puzzle pieces—picturing a video camera, headphones, digital camera, MIDI keyboard, and DVD—that represent the iLife suite along with the headline, “Every new Mac comes preloaded with some amazing software. We call it iLife.” The brochure folds out into an 8-up mini-poster that shows an iBook G4 surrounded by items that work with iLife, including a MIDI keyboard, a digital video camera, a digital camera, an iPod, and a stack of DVDs. The headline reads, “iLife ’04. The easiest way to organize, create, and share the things you love.”
Power Mac G5/Apple Displays (2004) This brochure is two-sided. One side features the Power Mac G5 and the other side features Apple Displays. When opened, the 2-up layout headline reads, “Think fast. Think big.” and a Power Mac G5 is pictured along side a 23-inch Apple Cinema HD Display. Inside, the 4-up horizontal layout shows all available default configurations of Power Mac G5 computers and Apple Cinema Displays.
These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel and specifications on the back panel.
Apple Displays (January 2003) This stapled Apple Displays brochure features a 3-up fold out section showing three models: 20-inch Apple Cinema Display, 23-inch Apple Cinema HD Display, and 17-inch Apple Studio Display. The next 2-up layout includes: 10 reasons why Apple all-digital LCD displays are clearly superior. All-digital active-matrix LCD. Pure digital interface. Wide viewing angle. Fast pixel response. Save on energy bills. Color fidelity. Uniform color. Stable colors. Easy to calibrate. Clutter-free. The final pages include product specifications.
Power Mac G4 (January 2003) This stapled 8-page brochure features a Power Mac G4 (mirrored drive door) on the cover. The next 2-page spread shows the Power Mac G4 with the door open and the copy: “Power Mac G4. Super fast. Super affordable. Supercomputer. The new Power Mac G4 features faster performance, more expansion, and the highly efficient Xserve-based dual processing architecture.” The center spread features the headline, “The ultimate system for the digital pro.” The last pages contain Technical Specifications and Power Mac G4 configurations.
iPod+iTunes Mac and Windows (October 2003) The cover of this brochure is bright yellow and features the iconic “silhouette” iPod imagery—a black silhouette of a person holding a white iPod wearing white earbuds connected by white wires. The opening copy reads: “iPod and iTunes. Perfect harmony. Together, iPod and iTunes changed the way Mac users listen to music. Now everyone can join the digital music revolution, because iTunes now works on Windows PCs—the same way it does on a Mac. So no matter what computer you use, you can enjoy the most acclaimed portable digital music player and jukebox software ever created. And go anywhere with up to 10,000 songs in your pocket.” The remainder of the brochure features iPod and iTunes features and specifications.
Power Mac G5 (July 2003) The Power Mac G5 brochure opens to a 2-up layout with the headline “Power Mac G5 The worlds fastest personal computer.” along with a “hero” photo of the product. The next 4-up horizontal layout features four stunning photographs, each representing one of four disciplines: color graphics, video production, scientific research, and music production. It fully opens to an 8-up mini poster with the headline, “The Power Mac G5. Unprecedented everything.”
These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs folded out into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.
iMac (January 2002) This brochure features an indigo iMac on the cover. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”
The new iMac. (January 2002) This brochure features the first flat-panel iMac (with a white half-sphere base) on the cover. The opening 2-up layout features the copy, “iMac redefined. With a state-of-the-art 15-inch digital flat panel display, a PowerPC G4 processor, and a SuperDrive that burn CDs and DVDs, the new iMac completely reinvents the all-in-one computer.” The fully unfolded 8-up mini-poster features the headline “Here we go again.”
These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.
Precious metal. (PowerBook G4 Titanium) (January 2001) This mini-brochure folds out into an 8-up landscape-orientation mini poster featuring the Titanium PowerBook G4.
The New iBook. (May 2001) This iBook mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring the white iBook and the words “Your life. To go.”
Power Mac G4 (Quicksilver) (July 2001) This Power Mac G4 mini-brochure unfolds into a 2-up layout touting the SuperDrive: “SuperDrive. Superfast.”—then a horizontal 4-up display featuring various tasks that can be performed on the Power Mac G4—and finally an 8-up landscape-orientation mini-poster featuring a “hero” photo describing the “Quick silver” Power Mac G4 as a supercomputer.
Apple Displays (July 2001) This mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring Apple’s three LCD displays (15-, 17-, and 22-inch models) with the tagline, “The first family of flat-panel displays.”
iMac (August 2001) This iMac mini-brochure features an uncharacteristic shot of a snow iMac in a room—instead of on a white background. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”
iBook (October 2001) This iBook mini-brochure unfolds into an 8-up landscape-orientation mini-poster listing several features (make movies, go wireless, organize your organizer, Mac OS X, rip thousands of MP3s, make a photo album, watch DVDs, burn DVDs, AppleCare) and the tagline “Your life. To go. The new 600MHz iBook.”
PowerBook G4 (October 2001) This PowerBook G4 mini-brochure unfolds into an 8-up landscape-orientation mini-poster featuring the Titanium PowerBook G4 and the tagline “1 inch thin, 5.3 pounds, DVD, 5-hour battery, AirPort, 15.2-inch mega-wide screen.”
These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.
iMac (July 2000) This iMac mini-brochure featured the graphite and snow iMac DV Special Edition models. It opened to four horizontal panels and featured all iMac colors of the time—ruby, indigo, sage, snow, and graphite. Features described included Internet, playing DVDs, digital video editing with iMovie, optional AirPort wireless capabilities, and AppleCare. iMac Specifications on the back outlined the four available configurations: iMac DV Special Edition, iMac DV+, iMac DV, and iMac.
AirPort (original, July 2000) The AirPort mini-brochure opens first to a 2-up layout showing Apple’s Wi-Fi-capable devices at the time (iBook, iMac, PowerBook G3, and graphite Power Mac G4 tower). The brochure then opens to a 4-up horizontal layout showing “Three easy steps to a wireless world.”
Apple Displays (July 2000) The Apple Displays brochure pictures an Apple Studio Display on the cover (17-inch CRT model). The brochure folds into a horizontal 4-up layout that shows all three available display models at the time along with features—Apple Studio Display (17-inch CRT), Apple Studio Display (15-inch LCD), and Apple Cinema Display (22-inch LCD).
Apparently, 1996 was a major year for Apple to focus on the advantages of using a Macintosh over Windows. According to EveryMac, Apple released almost 50 different Macintosh models in 1996 year including 21 Performa models, 18 Power Macintosh models, six server products, two PowerBooks (1400 model), and the Newton 130.
These three “Macintosh advantage” resources used facts, quotes, and testimonials to highlight the pros of using a Macintosh.
50 Macintosh Advantages book (1996)
The book titled 50 Macintosh Advantages is unambiguously subtitled, “Why Macintosh computers are better than PCs running Windows 95.” The book is divided into four sections, including Ease of Use, Power, Advanced Multimedia, and Compatibility. Each of the 50 advantages begins with a statement and is followed by an explanation—and often includes a screen capture or other supporting visuals. Quotes and testimonials are also included throughout this two-color-printed book (printed in black and dark purple). The 50 advantages listed in the book (from the Table of Contents) include:
Floppy disk management is easier with Macintosh computers.
Checking memory is easier on a Macintosh.
Macintosh computers offer more flexible monitor support.
Changing your mouse is easier and faster on a Macintosh.
Macintosh menus scroll, so they’re easier to use than Windows 95 menus.
Macintosh supports plug-and-play peripherals today.
Macintosh computers are easier to network.
The Mac OS keeps track of files and applications over a network.
Infrared networking is more powerful and more versatile with Macintosh computers.
Macintosh makes Internet access and publishing easier.
Filename limitations.
Filename incompatibilities between Windows 95 and Windows 3.1.
Pathname limitations.
Macintosh files stay linked to the applications that created them with Windows 95, that isn’t always the case.
Macintosh aliases are easier to work with than Windows 95 shortcuts.
The complexity of the Windows 95 Registry is a disadvantage compared with Macintosh.
The Mac OS provides active assistance: Windows 95 doesn’t.
It’s easier to add fonts and other resources to a Macintosh.
It’s easier to add an application to the Apple menu than to the Windows 95 Start Programs menu.
Applications launch once on the Macintosh, with Windows 95, some applications may launch multiple times.
It’s easier to cut and paste graphics between applications on the Macintosh.
An advanced industrial design makes Macintosh computers easier to work with.
The Macintosh desktop metaphor is easier to use.
Macintosh re-sorts folders when you add a new item: Windows 95 doesn’t.
The Macintosh Trash is easier to use.
Easier security and customization with the Macintosh.
Macintosh has easier access to alternate character sets.
Macintosh computers are faster.
The Macintosh speed advantage will increase.
Macintosh offers 32-bit computing today, PCs don’t.
With the RISC-based platform, Macintosh computers are better equipped to run more powerful applications.
Macintosh has integrated scripting.
Macintosh computers include features that cost extra on PCs.
Macintosh is the world’s most popular platform for multimedia.
It’s easier to add CD-ROM drives to a Macintosh system.
Installing and using CD-ROM titles is easier with Macintosh computers.
Recording and playing back desktop video works better on Macintosh.
Videoconferencing is easier on the Macintosh.
Macintosh computers provide better representations of color on screen, and a better match between screen images and printed output.
It’s easier to cut and paste multimedia data on a Macintosh.
Macintosh is ahead of Windows 95 in speech capabilities.
Macintosh is much better at handling three-dimensional graphics.
Virtual-reality software is more realistic on the Macintosh.
Macintosh computers provide more sophisticated type and graphics capabilities.
You can buy a Macintosh and still be compatible with MS-DOS 6.2, Windows 3.1, and Windows 95.
You can work with Windows 95 files on your Macintosh.
You can run applications for the Mac OS, MS-DOS 6.2, and Windows 95 on a Macintosh.
Macintosh computers are compatible with applications for Windows 3.1 and Windows 95.
You can connect a Macintosh computer to almost any network.
Macintosh users are more satisfied with their computers.
This book measures 8.5 x 11 inches and has 54 pages.
Why do People Prefer Macintosh? brochure (1996)
The brochure Why do People Prefer Macintosh? is subtitled “Why people think Macintosh computers are better than PCs running Windows, in their own words.” This brochure uses many of the same “Macintosh advantages” from the source above, but presents them as case studies and testimonials by Macintosh users. Users are identified by name and state or country, and most include a photo.
This brochure measures 8.5 x 11 inches and has 35 pages.
Why Macintosh? brochure (1996)
This Why Macintosh? brochure is a marketing piece and presents bold, full-color spreads printed on glossy paper. On the first page, this brochure declares:
“More than 10 years after the debut of the Apple Macintosh computer, Microsoft released its Windows 95 operating system. But while Microsoft is just now adding to its Windows operating system features that Macintosh users have enjoyed since 1984, Apple has been busy moving Macintosh to the next generation of personal computing.”
The next four 2-page spreads each focus on an aspect of the Macintosh: Ease of Use, Power, Multimedia, and Compatibility.
This brochure measures 8.5 x 11 inches and has 12 pages.
