Instead of sending a manual with Mac devices, Apple includes this 2-page brochure that provides a diagram of the ports, power button, camera, basic macOS features, list of accessories, charging instructions for the keyboard and mouse, and URLs to access the online “manual” (iMac Pro Essentials guide) and support. In addition, Apple includes two complimentary Apple logo stickers and a microfiber screen cloth.
The Apple logo stickers that shipped with the iMac Pro—and other “Pro” Mac devices—are black. Other Apple logo stickers are most often white.
All these items are enclosed in a custom white cardboard envelope. The envelope measures 3.75 x 4.5 inches and is approximately 0.1875 inch thick.
This window cling features the classic multicolor Apple logo design and the Apple Computer logotype in the Apple Garamond font. The back is printed with the words, “Show your Apple colors! Static ‘no glue’ logo for the inside of your car window. Call 800-373-0877 for more!” The back also uses the Apple Garamond font. Its product number is L01970A.
The window cling is die-cut and the paper on which it is printed measures 8.2×6.4 cm.
This vertical strip of five translucent-style Apple logos features the five “fruit colors” of the 1999 iMac G3 computers: lime, tangerine, grape, blueberry, and strawberry. The set measures 21.7×5.1 cm (8.125 x 2 inches), and each sticker is a circle measuring 38 mm (1.5 inches) in diameter.
This set of floppy disk labels are for 3.5-inch disks and feature the original multicolor Apple logo and dotted lines for writing the contents of the disk. They include the part number 026-2001-C. The back of the stickers display disk safety and use instructions with four pictograms in five languages.
These stickers are sealed in their original packaging and measure 70×75 mm.
An identical set of these stickers are in the Computer History Museum in Mountain View, CA.
The original “clamshell” iMac shipped with a set of Stickers for programmable function keys in various icon designs. These stickers were designed to be used above the top row of F (function) keys across the top of the iBook.
Many of the iBook F-keys were pre-assigned: F1 and F2—brightness (down and up) F3 and F4—volume (down and up) F5—num lock (number lock to allow use of a built-in number keypad) F6—mute
However, the F7–F13 keys were unassigned. Using the Keyboard System Preferences, users could easily assign functions to these keys. The set of stickers were included to allow users to mark the functions with a custom sticker to help them remember the key’s function.
Although these stickers shipped with all original iBook “clamshell” laptops (blueberry, tangerine, graphite, indigo, and key lime), I have found no Apple documentation that explains their use. I have two versions of the stickers, a blue-gray set from the original iBook release, and a light gray version from the later iBook models.
For as long I have purchased Apple products—and even before the original Macintosh in 1984—Apple has included stickers in its devices featuring the Apple logo. I have examples in my collection of Apple logo stickers from before the Macintosh in the early-1980s.
The earliest stickers I have use the Motter Tektura font featuring the “apple computer” (lowercase) logotype in black and the the six-color, classic Apple logo. Some early stickers are single stickers die-cut in a shape roughly outlining the logo and are printed with a helpful “BEND BACK AND PEEL” direction on a tab. Another design features the early logo and logotype printed on a rectangular paper backing.
My collection also includes stickers from 1984–1998 featuring the six-color Apple logo paired with the Apple Garamond logotype. These stickers came with four printed on the same sheet, with two large and two small designs.
Beginning with the introduction of the iMac in 1998, the Apple logo was presented in a single color, either solid or depicted as a shiny or plastic embossed shape with lighting effects to match the “aqua” interface design aesthetic and the translucent colored plastics of the computer devices. Also around this time, the logo began appearing without a logotype. While Apple would continue to use the Apple Garamond logotype and font until 2003, the words “Apple Computer” or “Apple” stopped appearing with the logo. The stickers that accompanied Apple products at the time became solid white with no logotype, two to a sheet.
Over time, Apple stickers continued to be shipped with new products, including the different versions of iPod, iPhone, iPad, and Apple Watch. As product packaging became smaller, the stickers were custom-sized to fit in each device’s packaging, sometimes precisely matching the package contours.
These changes to Apple’s logo design and aesthetic over time help explain why my collection includes more than 36 different Apple sticker styles. For the purposes of this blog post documentation, I pulled together all my Apple stickers for the first time in one place (except those that remain in original packaging), and then sorted, measured, photographed, and cataloged them.
I am somewhat surprised to learn that my collection includes more than 1,100 sticker sheets and over 2,300 Apple logo stickers. The collection is featured below, organized from least to greatest sticker sheet length. Year, product, and other information is included where known.
Apple Logo Stickers (5.8×4.3 cm; 1 multicolor Apple logo and black Motter Tektura logotype with die-cut paper backing; 14 stickers)Apple Logo Sticker (6×4.3 cm; 1 multicolor Apple logo and black Motter Tektura logotype with paper backing; 1 sticker sheet)Apple Logo Stickers (9.5×9.5 cm; 2 white Apple logos with plastic backing; 5 sticker sheets)Apple Logo Stickers (10.9×8.2 cm; 1 multicolor Apple logo and black Motter Tektura logotype with die-cut paper backing; 5 stickers)Apple Logo Stickers (11.3×5.9 cm; 2 white Apple logos with plastic backing, shipped with iPhone 4, 2010; 1 sticker sheet)Apple Logo Stickers (11.7×7.8 cm; 2 white Apple logos with plastic backing; 1 sticker sheet)Apple Logo Stickers (11.8×7.8 cm; 2 white Apple logos with plastic backing, shipped with iPad Air, 2013; 1 sticker sheet)Apple Logo Stickers (12×8 cm; 2 white Apple logos with plastic backing, shipped with iPad, 2018; 71 sticker sheets)Apple Logo Stickers (12×9.5 cm; 1 multicolor Apple logo and black Motter Tektura logotype with paper backing; 4 sticker sheets)Apple Logo Stickers (12.5×9.5 cm; 2 white Apple logos, shipped with MacBook Air, 2015; 8 sticker sheets)Apple Logo Stickers (12.5×9.5 cm; 2 black stickers with plastic backing, shipped with Mac Pro, 2013; 3 sticker sheets)Apple Logo Stickers (12.5×9.5 cm; 2 white Apple logos with plastic backing; 320 sticker sheets)Apple Logo Stickers (12.5×12.5 cm; 2 white Apple logos with off-white, thin paper backing; 68 sticker sheets)Apple Logo Stickers (12.5×12.5 cm; white Apple logo with bright white, heavy paper backing; 87 sticker sheets)Apple Logo Stickers (12.5×12.5 cm; 2 white Apple logos with plastic backing; 4 sticker sheets)Apple Logo Stickers (12.6×8.4 cm; 2 white Apple logos with plastic backing, shipped with iPad, 2012; 2 sticker sheets)Apple Logo Stickers (12.8×6.5 cm; 2 white Apple logos with plastic backing, shipped with iPhone 5s, 2013; 1 sticker sheet)Apple Logo Stickers (13×9.5 cm; 2 white Apple logos with plastic backing, 2018; 1 sticker sheet)Apple Logo Stickers (13.2×6.7 cm; 2 white Apple logos with plastic backing, round corners with tab; 1 sticker sheet)Apple Logo Stickers (14×16.3 cm; 4 multicolor Apple logos and black Apple Garamond logotype with paper backing; 12 sticker sheets)Apple Logo Stickers (14.5×7.3 cm; 2 white Apple logos with translucent plastic backing, shipped with iPhone, 2017; 2 sticker sheets)Apple Logo Stickers (15.3×17.1 cm; 4 multicolor Apple logos and black Apple Garamond logotype with paper backing; 24 sticker sheets)Apple Logo Stickers (16.1×10.9 cm; 2 white Apple logos with plastic backing, shipped with iPad, 2010; 2 sticker sheets)Apple Logo Stickers (16.5×7.8 cm; 2 white Apple logos with off-white paper “Fasson FasCal Permanent” backing; 1 sticker sheet)Apple Logo Stickers (17×7.5 cm; 2 white Apple logos with bright white paper backing; 45 sticker sheets)Apple Logo Stickers (17×8.8 cm; 2 white Apple logos with glossy paper backing; 88 sticker sheets)Apple Logo Stickers (17×9 cm; 2 white Apple logos with glossy, heavy paper backing; 38 sticker sheets)Apple Logo Stickers (17.1×8.3 cm; 2 white Apple logos with thin plastic backing; 83 sticker sheets)Apple Logo Stickers (17.2×8.3 cm; 2 white Apple logos with off-white, thin paper backing; 54 sticker sheets)Apple Logo Stickers (17.2×8.9 cm; 2 white Apple logos with off-white, thin paper backing; 55 sticker sheets)Apple Logo Stickers (17.2×8.9 cm; 2 white Apple logos with off-white paper backing; 17 sticker sheets)Apple Logo Stickers (17.2×9 cm; 2 white Apple logos with bright white, matte paper backing; 6 sticker sheets)Apple Logo Stickers (17.2×9.5 cm; 2 white Apple logos with black ® symbol and paper backing; 91 sticker sheets)Apple Logo Stickers (17.2×9.5 cm; 2 white Apple logos and black ® symbol with paper backing; printing registration error; 2 sticker sheets)Apple Logo Stickers (17.6×8.3 cm; 2 multicolor Apple logos with paper backing; 20 sticker sheets)Apple Logo Stickers (18.1×10 cm; 2 white Apple logos with white, heavy paper backing; 3 sticker sheets)
This white retractable card holder features a silver clip on the back and a black Apple logo on the front. The circular case is 30 mm in diameter and the retractable cord is 30 inches long fully extended.
This is among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
I have four of these in my collection, two in black and two in white.
This black retractable card holder features a silver clip on the back and a white Apple logo on the front. The circular case is 30 mm in diameter and the retractable cord is 30 inches long fully extended.
This is among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
I have four of these in my collection, two in black and two in white.
This set of five iMac stickers was released as an advertisement for the original iMac. Each sticker has a different catchphrase, and all include the tagline, “Think Different.” The stickers measure 3×4 inches.
The five catchphrases include: I think, therefore iMac. (826-5428-A) Say hello to iMac. (826-5429-A) Sorry, no beige. (826-5430-A) Mental Floss. (826-5431-A) Chic. Not Geek. (826-5432-A)
Each sticker uses the same photo of the original iMac and the text is in Apple Garamond, the Apple corporate font of the time.
