Tag: Spiral

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Journal with embossed logo (black leather, 2006)

This journal has a black leather cover and a leather closure tab with chrome snap hardware. An elastic loop to hold a pen is included under the tab. The cover of the journal has an embossed Apple logo in the lower-right corner.

A spiral-bound notebook is included inside the journal. The notebook is printed with lines, and the final two pages include an IMPORTANT CONTACTS page and a calendar page with 2006 and 2007 calendars. The pages are printed in the Gill Sans font, the same font used by Apple for the Newton product line produced from 1992–1998.

In addition to the chrome snap on the cover, chrome rivets are used on the back of the journal to hold it together.

The journal measures 7 1/2 x 5 3/4 inches. It is 5/8 inch thick.

Source: Wikipedia (Apple fonts)

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StartingLine: Apple Marketing Communications Catalog (Spring 1993)

This catalog is titled StartingLine: Apple Marketing Communications Catalog and was released in Spring 1993. It measures 8.5 x 11 inches and is spiral-bound with white plastic. The front and back covers feature colorful, brush-stroke stylized graphics of the types of products featured in the catalog. The cover describes the contents of the catalog as containing:

Ad Slicks
Literature
Product Art
Merchandise
Photography
Videos
Data Sheets
Over 150 new items to choose from

The Table of Contents reveals four major sections: Product Materials, Merchandising, Markets and Solutions, and Additional Information. The catalog provides a welcome message:

“Welcome to the Spring 1993 edition of StartingLine, Apple’s marketing communications catalog. As you can see, there have been some exciting changes. We’ve combined the Print, Revue, Merch, and Video catalogs into a single volume with hundreds of new items to line up to all your marketing and sales support programs. Plus, as always, we’ve included a completely updated Apple Media ToolKit CD-ROM, Apple’s electronic source for customizable marketing communications materials.”

For a collector, the Merchandising section of this catalog is a treasure trove of Apple-logo item information from the time. Included below are photos of the entire Merchandising section that provide product shots and descriptions. This source has allowed me to confirm provenance, date, and an “official” description for several items in my collection.

Source: Apple

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FileMaker spiral notebook (2000)

FileMaker has been owned by Apple since the late 1980s, first as a product in Apple’s “wholly owned subsidiary” Claris, then as a separate company called “FileMaker, Inc.,” and (coming full-circle) in 2019 FileMaker International Inc. changed its name back to Claris International Inc. As of 2021, the Claris website reads, “Claris International Inc. is a subsidiary of Apple Inc.”

This FileMaker spiral notebook has black cardboard front and back covers. The front cover includes the FileMaker logo in metallic silver. The first page of the notebook includes FileMaker Licensing Programs information.

The notebook measures 5.75 x 7.125 inches and is 0.625 inches thick.

Sources: Wikipedia, Claris (blog, about)