I obtained this INY (I[Apple logo]NY) button at the MacWorld Expo in New York City in 2001. The conference was held at Jacob K. Javits Convention Center beginning on Wednesday, July 18, 9:00 a.m. with a keynote by Steve Jobs, Apple’s CEO.
Historically, this MacWorld was notable in that is wasn’t particularly notable—Apple debuted speed-bumped iMac G3 models in Snow, Indigo, and Graphite (replacing all other colors and patterns, what would become the final round of CRT iMac models), and a faster Power Mac G4 tower.
The button is an homage to the I Love New York (stylized I❤NY) slogan. Apple replaced the red ❤ with a translucent red Apple logo.
I have five of these buttons in my collection.