The New iMac. Poster (24 x 36 inches, 2002)

In early January 2002, Apple introduced a major design update to the iconic original iMac design. Previously the iMac was an all-in-one CRT-based design available in translucent and transparent colors and designs. The new 2002 design remained an all-in-one computer, but used a half-sphere white base, a chrome adjustable arm, and a “floating” flat-panel display.

Apple described the design in a press release:

“Apple today unveiled the all-new iMac, redesigned from the ground up around a stunning 15-inch LCD flat screen that floats in mid-air—allowing users to effortlessly adjust its height or angle with just a touch.”

The 2002 iMac was available in 15- and 17-inch models. This 24 x 36 inch poster depicts the 15-inch iMac on a white background and adds a reflection under the base. The text is printed in Apple Garamond, “The new iMac. Macworld San Francisco 2002.” and is followed by a gray Apple logo.

Also notable, this iMac has a screen showing Mac OS X. The icons in the Dock include Finder, Mail, Microsoft Internet Explorer, iTunes, iPhoto, iMovie, iDVD, AppleWorks, Sherlock, QuickTime Player, System Preferences, and Trash. The inclusion of iMovie and iDVD underscored the addition of the SuperDrive “for playing and burning custom CDs and DVDs” as standard equipment on this iMac.

Although this poster (and the iMac itself) used the Apple Garamond font, later versions of this iMac design would switch to the Apple Myriad font.

Source: Apple

Introducing Power Mac G4 Cube. Actual Size. Poster (36 x 24 inches, 2000)

The Power Mac G4 Cube was introduced in 2000 as a small desktop computer in an 8 x 8 x 8 inch form factor (actual measurements including the base were 7.7 x 7.7 x 9.8 inches). The computer ran silently without an internal fan and featured a sound system by Harman Kardon. The G4 Cube was announced on July 19, 2000, at Macworld Expo. It was the last topic introduced by Steve Jobs as “one more thing” at the end of Keynote.

This 36 x 24 inch poster (in landscape orientation) was printed to commemorate the release of the G4 Cube and to depict its exact size. The G4 Cube is shown along with its newly designed keyboard and mouse, each in a crystal clear case with black keys on the keyboard and a black accent in the mouse, and the included clear spherical speakers. Also shown is the then-new 15-inch Apple Studio Display (its design matched the 22-inch Apple Cinema Display that was released at the same time).

The poster is on a white background with a photograph of the devices. The text, “Introducing Power Mac G4 Cube. Actual Size.” is printed in the Apple Garamond font and includes the tagline “Think different.” along with a graphite Apple logo. Text printed along the lower-left side (also in Apple Garamond) reads, “© 2000 Apple Computer, Inc. All rights reserved. Apple and the Apple logo are trademarks of Apple computer, Inc., registered in the U.S. and other countries. Power Mac and ‘Think different’ are trademarks of Apple computer, Inc. L05449A.”

Sources: Wikipedia, Apple

1984 2004 Poster (24 x 36 inches, 2004)

In 1984 Apple premiered the iconic television commercial, directed by Ridley Scott, to introduce the original Macintosh computer. The commercial was televised to a national audience one time on January 22, 1984, during Super Bowl XVIII.

The commercial is described in detail on Wikipedia. Here is shorter version of the plot:

In a gray dystopian setting, a line of people march in unison. Full-color shots are cut in showing a female runner wearing a white tank top with a Picasso-like drawing of the Macintosh computer. She carries a large brass-headed hammer. A Big-Brother-like figure speaks on a view screen while police officers in riot gear chase the runner. The runner hurls the hammer at the screen, and in an exlosion of light and smoke, the screen is destroyed, leaving the audience in shock. A voiceover, accompanied by scrolling black text reads, “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” The screen fades to black, and the classic multi-color Apple logo appears.

In 2004 Apple re-released this commercial at the San Francisco Macworld event. The 2004 version was identical to the original, except an iPod was digitally added to the runner’s waist, and she wore Apple white wired headphones.

This poster was given to attendees of the San Francisco Macworld Expo and depicts a grainy screen capture of the runner just before she throws the hammer at the screen. The poster measures 24 x 36 inches and is printed on heavy stock. In the lower-right corner in the Apple Myriad font, the poster reads “1984 [Apple logo] 2004” in white. In small type in the lower-left corner, the line reads, “© 2004 Apple Computer, Inc. All rights reserved.”

I was visiting the Apple Campus in Cupertino shortly after Macworld in 2004, and Apple was giving these away in the Apple Company Store.

Source: Wikipedia

System 7.5 Apple Watch (1995)

The Apple Watch was released in 2015, right? Not exactly.

Twenty years before the (smart) Apple Watch, Apple offered a product they referred to as an Apple Watch as a “FREE gift” for customers who updated their operating system to System 7.5. From May 1 to July 31, 1995, Apple allowed customers who paid $134.99 for System 7.5 to select between two gifts, the software application Conflict Catcher 3 (by Norton to resolve Mac system extension problems) or this Apple Watch. An article written in 1994 that is (surprisingly) still available online (as of February 2020) outlined all the methods to upgrade to System 7.5.

The Apple Watch (1995) was not a smart watch, but it was high-style for the mid-1990s. The watch followed the “Memphis” design aesthetic that originated in Milan, Italy. In an article presenting ten iconic examples of Memphis design, the origin of the style is reported as, “The Memphis Group…a collaborative design group founded by Italian designer Ettore Sottsass” (Creative Bloq). This Apple Watch is included among ten designs in the article. The style itself is “characterized by ephemeral design featuring colorful and abstract decoration as well as asymmetrical shapes, sometimes arbitrarily alluding to exotic or earlier styles” (Wikipedia).

The Memphis Design group is still represented online at Even a cursory look at the designs on the site reveals an unmistakable connection to the look of the 1995 Apple Watch.

As an Apple collector, I have been searching for this Apple Watch for many years. I was able to acquire an example from a friend of mine from Minnesota.

If you wish to see the original print advertisement for this Apple Watch offer, I found a version published in the June 1995 MacWorld magazine. The website has digitized past MacWorld issues and a PDF is available here. Please see magazine page 82 for the full-page ad.

Sources: Cult of Mac, Creative Bloq, Wikipedia, TidBITS

AirPort Base Station (original, 1999)

The original AirPort Base Station was released along with the original iBook (blueberry and tangerine) at the 1999 MacWorld conference and expo in New York City. An optional AirPort card was available for the iBook (a repackaged Lucent ORiNOCO Gold Card PC Card adapter) and this graphite AirPort Base Station provided one of the first consumer WiFi base stations that was relatively easy to set up and manage.

The original AirPort system including the AirPort card and AirPort Base Station allowed transfer rates up to 11 Megabits/second.

Soon after MacWorld, Apple began airing a TV commercial for the AirPort Base Station featuring a 1950s-style Sci-Fi soundtrack and the base station flying in like a flying saucer.

Sources: Wikipedia, Museums Victoria (Australia)