This black t-shirt commemorates the 30th birthday of Apple’s Macintosh computer brand.
The front of the shirt features a stylized “30” logo in a thin version of Apple Myriad, but with the “0” replaced by an outline of the Apple logo. The “30” part of the logo is printed in a gradient version of Apple’s classic 6-color logo. Under the “30” is printed “Happy Birthday, Mac.”
The back of the shirt features the words “Celebrating 30 years of making computers people love” printed in Apple Myriad, centered at the top. Apple Myriad was Apple’s corporate font used approximately between 2003–2017.
The shirt is made by American Apparel, a brand “that stands for inclusiveness, equality and empowerment.” The shirt is a Women’s XL size.
This Mac Box Set included a set of software that allowed users to purchase one product and install several products at once. The front of the box specified: “Includes Mac OS X Leopard, iLife ’09, and iWork ’09” and showed images of icon-like depictions of each product.
The back of the box had the headline “An upgrade to the Apple software for your Mac. All in one box.” Mac OS X Leopard was described, and iLife and iWork listed each of their component apps with one to three bullets describing key features:
Mac OS X Leopard The world’s most advanced operating system. • Automatically back up your Mac with Time Machine • Flip through your files in the Finder with Cover Flow • Keep your files organized using Stacks • Preview a file without opening it using Quick Look • Group your windows in spaces and quickly switch between them • Show off your photos, movies, and presentations with iChat Theater • Email personalized stationery, create to-do lists, and take notes
iLife ’09 iPhoto • Organize photos by people using facial recognition • Browse and search photos based on GPS location iMovie • Fine-tune your movies with new Precision Editor • Fix shaky clips using automatic stabilization GarageBand • Master piano or guitar basics with interactive lessons • Learn how to play hit songs from original artists iWeb • Create custom websites and publish anywhere
iWork ’09 Pages • Choose from over 180 Apple-designed templates • Write with full-screen view • Easily lay out newsletters, posters, flyers, and more Numbers • Mix tables, graphics, and charts on a freeform canvas • Choose from over 250 functions • Make sense of your data with interactive Table Categories Keynote • Create sophisticated presentations with ease • Build stunning animations with simple transitions • Edit with powerful graphics tools
The box contained three install DVDs and printed and electronic documentation.
In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.
This magazine insert’s cover is all white with black text (in Apple Myriad Bold) that asks, “What’s the difference between a Mac and a PC?” Inside, the left panel answers with the question: “Where do we begin?” and the copy:
“PCs are for the stuff we have to do, like pie charts and spreadsheets. Macs are for the stuff we want to do, like photos, music and movies. On a PC, viruses and crashing are “normal.” On a Mac. Everything just works the way it should. And unlike PCs, a Mac comes ready to do all the things you want, the day you bring it home. Sound like differences you could get used to? Read on.”
The right panel of the insert provides a 5.375-inch square “insert-with-in-an-insert” accordion-folded brochure glued in place. Panels feature either full-color iMac screens showing Mac features, photos of other Macs (MacBook, MacBook Pro, Mac mini), and one panel has the headline, “Why you’ll love a Mac.” followed by additional text.
The back cover features two quotes from prominent journalists.
Folded, the insert measures 7.75 x 10.75 inches. Fully unfolded, the inside brochure measures 32.25 inches wide.
In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.
The front page of this advertisement is just the words (in the Apple Garamond font) “Get a new Mac for $99.” with the Apple logo.
The 8-page folded and stapled insert opens to the first 2-page spread showing a Mac OS 8.5 CD in a hand with the headline, “Introducing our most powerful Macintosh yet. (Shown actual size.).” The center spread highlights Sherlock, Apple’s then-new search tool. The final spread highlights new Mac OS features for PowerPC Mac models.
The back cover shows the software box and the headline, “Small investment, big return.”
Folded, the size of the insert is 7.5 x 10.5 inches.
This brochure is a horizontal 8-panel, accordion-folded print advertisement with the title “Everything is easier on a Mac.” It is printed in full color on both sides and measures 4.375 x 5.75 inches folded. It is 35 inches wide when fully unfolded.
The front and back covers are similar and depict a Mac OS X (version 10.1) Finder with menu bar, Dock with icons, and the aqua blue default desktop wallpaper. Each panel depicts a single image along with a headline and paragraph explaining the feature. For example, the first panel shows a power button image and the text:
Getting started. Just plug in your Mac, connect it to your phone line, and turn it on. Then let the Apple Setup Assistant guide you through the rest. It automatically registers you with Apple, sets up your Internet connection, and gets you a Mac.com email address. From the moment you take it out of the box, you’ll be up and running in less than 10 minutes.
The panels on one side include the headlines: Getting started. Sending email. Surfing the net. Instant messaging. Enjoying your photos. Sharing files. Managing your music. Listening on the go.
The panels on the other side include the headlines: Making movies. Creating DVDs. Learning. Going wireless. Adding peripherals. AppleCare.
These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.
iLife ’04 (2004) This brochure’s cover features five interlocking puzzle pieces—picturing a video camera, headphones, digital camera, MIDI keyboard, and DVD—that represent the iLife suite along with the headline, “Every new Mac comes preloaded with some amazing software. We call it iLife.” The brochure folds out into an 8-up mini-poster that shows an iBook G4 surrounded by items that work with iLife, including a MIDI keyboard, a digital video camera, a digital camera, an iPod, and a stack of DVDs. The headline reads, “iLife ’04. The easiest way to organize, create, and share the things you love.”
Power Mac G5/Apple Displays (2004) This brochure is two-sided. One side features the Power Mac G5 and the other side features Apple Displays. When opened, the 2-up layout headline reads, “Think fast. Think big.” and a Power Mac G5 is pictured along side a 23-inch Apple Cinema HD Display. Inside, the 4-up horizontal layout shows all available default configurations of Power Mac G5 computers and Apple Cinema Displays.
These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel and specifications on the back panel.
Apple Displays (January 2003) This stapled Apple Displays brochure features a 3-up fold out section showing three models: 20-inch Apple Cinema Display, 23-inch Apple Cinema HD Display, and 17-inch Apple Studio Display. The next 2-up layout includes: 10 reasons why Apple all-digital LCD displays are clearly superior. All-digital active-matrix LCD. Pure digital interface. Wide viewing angle. Fast pixel response. Save on energy bills. Color fidelity. Uniform color. Stable colors. Easy to calibrate. Clutter-free. The final pages include product specifications.
Power Mac G4 (January 2003) This stapled 8-page brochure features a Power Mac G4 (mirrored drive door) on the cover. The next 2-page spread shows the Power Mac G4 with the door open and the copy: “Power Mac G4. Super fast. Super affordable. Supercomputer. The new Power Mac G4 features faster performance, more expansion, and the highly efficient Xserve-based dual processing architecture.” The center spread features the headline, “The ultimate system for the digital pro.” The last pages contain Technical Specifications and Power Mac G4 configurations.
iPod+iTunes Mac and Windows (October 2003) The cover of this brochure is bright yellow and features the iconic “silhouette” iPod imagery—a black silhouette of a person holding a white iPod wearing white earbuds connected by white wires. The opening copy reads: “iPod and iTunes. Perfect harmony. Together, iPod and iTunes changed the way Mac users listen to music. Now everyone can join the digital music revolution, because iTunes now works on Windows PCs—the same way it does on a Mac. So no matter what computer you use, you can enjoy the most acclaimed portable digital music player and jukebox software ever created. And go anywhere with up to 10,000 songs in your pocket.” The remainder of the brochure features iPod and iTunes features and specifications.
Power Mac G5 (July 2003) The Power Mac G5 brochure opens to a 2-up layout with the headline “Power Mac G5 The worlds fastest personal computer.” along with a “hero” photo of the product. The next 4-up horizontal layout features four stunning photographs, each representing one of four disciplines: color graphics, video production, scientific research, and music production. It fully opens to an 8-up mini poster with the headline, “The Power Mac G5. Unprecedented everything.”
The Apple TV Generation 2 was a major change from the original Apple TV. It was designed to stream rented movies and TV shows from Apple, and to stream movies, shows, photos, and other content from a Mac, PC, iPod, iPhone, or iPad at 720p (30 FPS). It also supported Netflix, YouTube, and Flickr using built-in apps.
The Apple TV Generation 2 used an Apple A4 processor and ran a version of iOS. Ports included HDMI, optical audio, 10/100Base-T Ethernet, and a Micro-USB port (used for service and diagnostics). It connected wirelessly using 802.11a/b/g/n Wi-Fi. Its all-black external case was 3.9 inches square and 0.9 inch tall.
The Apple TV Generation 2 shipped with the aluminum Generation 2 Apple Remote.
The World Travel Adapter Kit includes seven plugs with prongs that fit the different electrical outlet types found around the world. The plugs work with iPod, iPhone, iPad, and Mac laptops using Apple USB-C Power Adapters; MagSafe/MagSafe 2 Power Adapters; 10W and 12W USB Power Adapters; and Portable Power Adapters.
AC power outlets supported include: North America, Japan, China, United Kingdom, Continental Europe, Korea, Australia, Hong Kong, and Brazil.
This version of the World Travel Adapter Kit was released in 2015 and revised from the previous version by removing the iOS cable. According to MacRumors.com, “The new kit that Apple’s selling no longer includes a 30-pin to USB cable, and rather than adding a Lightning to USB cable, Apple has instead opted to ship the kit with no cable and drop the price by $10. ” The price for this kit was $29.
