This stainless steel insulated cup has a black Apple logo on the front and the phrase “I inspire for a living.” printed in black on the back in the Myriad Apple font. It uses a black flip-up coffee lid. The manufacturer of this cup is h2go and the it holds 16 ounces. This insulated cup is stored in its original white box.
Water Bottle (stainless steel, black logo, barrel shape)
Water Bottle (black, white logo)
Water Bottle (white, blue logo)
Tag (round, orange)
Screen Cloth (silver)
Apple Logo Stickers (1980s–present)
For as long I have purchased Apple products—and even before the original Macintosh in 1984—Apple has included stickers in its devices featuring the Apple logo. I have examples in my collection of Apple logo stickers from before the Macintosh in the early-1980s.
The earliest stickers I have use the Motter Tektura font featuring the “apple computer” (lowercase) logotype in black and the the six-color, classic Apple logo. Some early stickers are single stickers die-cut in a shape roughly outlining the logo and are printed with a helpful “BEND BACK AND PEEL” direction on a tab. Another design features the early logo and logotype printed on a rectangular paper backing.
My collection also includes stickers from 1984–1998 featuring the six-color Apple logo paired with the Apple Garamond logotype. These stickers came with four printed on the same sheet, with two large and two small designs.
Beginning with the introduction of the iMac in 1998, the Apple logo was presented in a single color, either solid or depicted as a shiny or plastic embossed shape with lighting effects to match the “aqua” interface design aesthetic and the translucent colored plastics of the computer devices. Also around this time, the logo began appearing without a logotype. While Apple would continue to use the Apple Garamond logotype and font until 2003, the words “Apple Computer” or “Apple” stopped appearing with the logo. The stickers that accompanied Apple products at the time became solid white with no logotype, two to a sheet.
Over time, Apple stickers continued to be shipped with new products, including the different versions of iPod, iPhone, iPad, and Apple Watch. As product packaging became smaller, the stickers were custom-sized to fit in each device’s packaging, sometimes precisely matching the package contours.
These changes to Apple’s logo design and aesthetic over time help explain why my collection includes more than 36 different Apple sticker styles. For the purposes of this blog post documentation, I pulled together all my Apple stickers for the first time in one place (except those that remain in original packaging), and then sorted, measured, photographed, and cataloged them.
I am somewhat surprised to learn that my collection includes more than 1,100 sticker sheets and over 2,300 Apple logo stickers. The collection is featured below, organized from least to greatest sticker sheet length. Year, product, and other information is included where known.
Sources: Apple (Typography, Logo)




































Retractable Card Holder (white, black logo)
This white retractable card holder features a silver clip on the back and a black Apple logo on the front. The circular case is 30 mm in diameter and the retractable cord is 30 inches long fully extended.
This is among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
I have four of these in my collection, two in black and two in white.
Retractable Card Holder (black, white logo)
This black retractable card holder features a silver clip on the back and a white Apple logo on the front. The circular case is 30 mm in diameter and the retractable cord is 30 inches long fully extended.
This is among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
I have four of these in my collection, two in black and two in white.
Pens (translucent red, green, orange, gray with clip, white logo)
This collection of translucent pens are red, green, orange, and gray. All of the pens have matte silver accents and are printed with a white Apple logo. Many of the pens are in their original packaging.
These are among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.