This set of two book covers were presumably created for the education market for students to use to cover their textbooks (of the heavy, printed variety).
The book covers measure 10.75 x 26.25 inches and feature the original Macintosh “Picasso” logo on the front side, and the 6-color Apple logo on the back with the tagline “The power to be your best.”
The center of these book covers that would fall along the spine of the textbook have an Apple logo printed sideways and labels for “Name” and “Class” (with lines on which to write). All text is printed in the Apple Garamond font, Apple’s corporate font used between 1984 and 1993.
With many thanks to the online records of Stanford University’s Green Library, I was able to locate an excellent description of this VHS tape in my collection that is also in their “Guide to the Apple Computer, Inc. Records M1007” collection in the Department of Special Collections and University Archives.
Stanford describes the segments of this 60-minute video:
Segment 1: Introduction with Tricia Kellison and Jim Pyle
Segment 2: University of California at Berkeley – Human Powered Vehicle case study
Segment 3: Alabama School of Fine Arts/Math and Science Division
Segment 4: University of California at Berkeley – Physiology Lab
Segment 5: Boston Technical High School – Algebra/Advanced Math
Segment 6: University of Illinois at Urbana-Champaign – Engineering in the “real world”
Segment 7: Johns Hopkins University – Astrophysics
Segment 8: Math & Science Curriculum Integration demo / Michael Jay
This Apple Resource Guide booklet focused upon K–12 Vocational Education. The book opens with Apple’s case for using “Technology to Change Vocational Education:”
“As the SCANS Report notes, the personal computer ‘has reconfigured the world of work as has perhaps no other invention since electricity or the assembly line.’ The nature of work is changing as is the ‘foundation needed to find and hold a good job.’ Technology holds a promise, not only of new kinds of work, but also of the means of attaining the skills and capabilities that will permit our work force to accomplish those tasks.”
Released in 1991, “The Secretary’s Commission on Achieving Necessary Skills (SCANS) examined the demands of the workplace and whether young people were capable of meeting those demands. Specifically, SCANS determined the level of skills required to enter employment” (United States Department of Labor).
In the next section of Apple’s booklet, the section titled “Why use the Macintosh computer?” lays out a use case for Macintosh in Vocational Programs. Three reasons include: “The software is easy to learn,” “It’s idea for graphics,” and “It helps build the foundations—and more.”
The book is primarily comprised of six case studies about vocational education programs across the United States that use Macintosh. Schools that are profiled include:
Delta County School District—District Planning Provides Computers and Opportunitites at All Schools
Auburn High School—Industrial Technology Benefits from Computer Technology
Butler Middle School—Learning the Engineering Behind the Magic of Technology
Walter Biddle Saul High School of Agricultural Sciences—Computer Links Agriculture and Business in Philadelphia School
Tulsa County Area Vocational-Technical School District #18—Educational Enhancement Center Serves All Students with Technology
Burkburnett High School—Business Class Keeps Curriculum and Technology Current
The booklet concludes with a series of Resources for Using Technology in Vocational Education.
The booklet measures 8.5 x 11 inches and is printed in black.
This Apple Resource Guide booklet focused upon K–12 Business Education. The book opens with Apple’s case for using Macintosh in Business Education programs for “Meeting the Challenges with Technology.” It reads:
“In today’s competitive global economy, business education is more important than ever before. The need for trained, skilled workers is growing rapidly, but nearly half of all students who complete high school still do not continue on with their education. These students need—and want—preparation in the skills that will enable them to earn a living right out of high school.”
The next section, Why use the Macintosh computer?, lays out a use case for Macintosh in business education.
“A growing number of business education teachers have selected the Apple Macintosh as the standard microcomputer for their classrooms. For them, the choice was clear… The software is easy to learn… It’s powerful and easy to use.”
The book is primarily comprised of six case studies about business education programs across the United States that use Macintosh. Schools that are profiled include:
Abilene High School—New Technology Tools Transform a Business Department
Enterprise Village—The Enterprise Village Experience
Marcos De Niza High School—Student Entrepreneurs Develop Business Plans
Steel Valley Senior High School—Macintosh Moves Steel Valley High Into Office of the Future
Trinity High School—Making Connections in Business Law
Yarmouth High School—A Small Department Manages Big Innovations
The booklet concludes with a series of Resources for Using Technology in Business Education.
The booklet measures 8.5 x 11 inches and is printed in black.
These two folders are printed with a logotype for the Apple User Group Connection program. Both include stickers that indicate they are for the Community/Education Edition of the program.
The folders are made of heavy white card stock with a matte finish, measure 9 x 12 inches, and the unique design of the inside back pocket allowed the pocket to expand to about 3/8 inch.
The interior of the folders are filled with 8.5 x 11-inch printed materials, brochures, and a book. Both folders included letters from the Apple User Group Connection instructing groups leaders to participate in some aspect of the program.
The included paperback book is titled Just Add Water: Community/Education Edition. The book describes itself on the cover as “A guide for starting, sustaining, and enjoying an Apple User Group in your community, university, or K-12 school district.” The back cover includes, “Inside you will find insights and proven tips on developing and maintaining programs that successfully serve members’ needs. Just Add Water, Community/Education Edition draws on the experiences of many successful User Groups.”
The folders also include three different issues of Quick Connect: The Apple Newsletter for Apple User Groups. The issues contain articles on Apple products, Apple leadership, education, and enterprise. The three issues in this collection are from May/June 1993, January/February 1993, and March/April 1993.
In addition to the folders and their contents, this User Group Connection collection also includes nine letters addressed to user group leaders using various salutations (e.g., Dear Apple User Group Ambassador, Dear K–12 Apple User Group Ambassador, Dear Education SIG Leader, etc.) [SIG = Special Interest Group]. The letters describe new programs, features, products, and other information pertaining to the User Groups. This collection is dated between 1992–1993.
As a company, Apple has historically focused upon making hardware and software that is accessible to all people. As of this writing in January 2023, Apple’s Accessibility features are available in categories of Vision, Hearing, Mobility, and Cognitive.
Apple’s Developer site provides a comprehensive set of tools for developers to use their Accessibility guidelines to create software, stating, “Apple operating systems provide extraordinary opportunities to deliver high-quality experiences to everyone, including people with disabilities.”
This letter, packet, and disk—now over 30 years old—attests to Apple’s long-time commitment to accessibility. Back in 1992, Apple called this division “Worldwide Disability Solutions.” This mailing was sent to education customers with a welcome letter, an information packet, and a 3.5-inch disk with a database of “Macintosh Disability Resources.” The disk contains “up-to-date information on the entire range of assistive hardware products for Macintosh computers.”
The aspirational welcome letter reads:
At Apple Computer, we have always believed that with a good idea and a lot of determination, anyone can do just about anything. That’s the inspiration behind our company. It’s the inspiration behind the computers we make. And it’s the inspiration behind the people at Apple who are working to change the way the world understands disability. And what it means to be disabled. Apple’s Worldwide Disability Solutions Group was formed in 1985. Our principal focus then, as now, was the individual. Young and old. His needs. Her wants. His dreams. Her imagination. Technology, of course, was important to us, too. But our computers have always been secondary. People have always mattered most. Especially people who live with a label. These are the people who, every day, tell us how Macintosh computers are helping them to express themselves. In words. In letters. In music. In pictures. In numbers. In whatever ways that matter to them. These are the people who are now living their lives out loud. Or quietly. It’s their choice. And that, in the end, is the point. Our technology. Their choices. Just as it should be.
The 3.5-inch floppy disk was used in the very first Macintosh computer in 1984 after its initial introduction by Sony in 1981. By 1992 the format had evolved several times and was used as a relatively inexpensive and reliable way to share digital files before the Internet. At the time, the CD-ROM was gaining popularity, but most users had access to 3.5-inch floppy drives.
This Macintosh Educational Software Guide from 1992 contains a compressed HyperCard Stack.
HyperCard was a software application and development kit for Apple computers that allowed users to create and/or read hypermedia documents, a format that was used before the World Wide Web. The system was developed and used extensively between 1987 and 1994, and retired in 2004.
According to its accompanying envelope—found digitally, but not a part of my collection:
The “MacEduGuide ’92” compressed HyperCard stack on this floppy disk includes information about more than 1,300 software programs for students, teachers, and administrators in K-12 schools. Each product listing includes the following information:
Publisher’s name, address, and phone number
Education pricing (when available)
Additional items included with the software
Product review citations in educational software journals
Publisher’s policies (copy protection, site licensing, 90-day free trial, and so on)
The special features of this stack allow you to search for information using any combination of elements: title, publisher, subject and topic, specific grade or grade range, and system requirements.
You can print any or all of the product lists and product information. The “mailer” button that appears with each product description allows you to print a letter to the publisher requesting additional information.
Further, the HyperCard Stack was compressed using the .sea compression method popular at the time for Macintosh computers. While Windows primarily used .zip for compression, Apple used .sea (Self Extracting Archive). The format was built into the Macintosh Operating System at the time and did not require a “helper app” to open and decompress the file.
This white ceramic tile was acquired from the estate of a former Apple Education employee. It is printed with a negative-space white Apple logo on a shimmering, metallic gold circle with the words “THE GOLDEN APPLE CLUB,” also printed in metallic gold. The tile’s border is surrounded with dark-green-printed shamrocks and the words “Ireland ’92” in an Old English typeface.
I was able to find a few references to the “The Golden Apple Club” in my research. One source in the Online Archive of California in the Department of Special Collections and University Archives at Stanford shows a listing in a collection archive titled, “Guide to the Apple Computer, Inc. Records M1007” (1998). The reference catalogs the item as “Vanity Press Items” with the entry: The Golden Apple Club: the best of the best., 1991. The complete record specifies that the university collection includes approximately 600 linear feet of items from 1977–1998 including: “organizational charts, annual reports, company directories, internal communications, engineering reports, design materials, press releases, manuals, public relations materials, human resource information, videotapes, audiotapes, software, hardware, and corporate memorabilia.”
A former Apple Regional Sales Manager on LinkedIn lists that he was a “Golden Apple Sales Award Winner” in 1998.
The long-running podcast RetroMacCast Episode 261 (October 21, 2012): “Frito Residue,” includes a reference to a 18K gold Golden Apple Club pin (selling for $1,049.99) and later included a conversation about the Golden Apple Club program. The podcast host discussed several Golden Apple Club items he had purchased in a kit, including a deck of cards, heavy-duty black plastic luggage tags, a neck pillow in a gray vinyl pouch, and a small portfolio—all with the Golden Apple Club logo. The “Club” was described as a program for sales representatives who had exceeded planned sales goals for a fiscal year. Reportedly, one of the “prizes” for Golden Apple Club members included a trip.
Based upon this information, this tile may have been received by a Golden Apple Club award winner on a trip to Ireland in 1992.
Perhaps worth noting, Apple has had facilities in Cork, Ireland, since 1980 and specifies that Cork “serves as Apple’s European headquarters, supporting customers across the continent and beyond.” There is no indication that this trip was to Cork, and this connection is pure speculation.
The tile measures 4.25 x 4.25 inches, 3/16-inch thick, and has a cork bottom.