1988 – mattjfuller.com

January 8, 2022January 15, 2023

Embroidered Appliqués (multicolor thread, 1993)

These multicolor Apple logos are made from embroidery thread and have an adhesive back. One set of embroidery stickers are on a transparent plastic film with the adhesive still tacky, and another set are separate with dried adhesive on the back. The adhesive on the separated stickers is yellowing.

This product is featured on page 59 of the Spring 1993 Starting Line: Apple Marketing Communications Catalog. Its description reads:

Embroidered Appliqués
Wear our adhesive-backed, embroidered logo appliqués proudly on your lapel, or add them to the cover of event materials. They’re outstanding giveaways. 250 per roll. APL520

Because the stickers are made primarily of thread, each has a slightly different shape, especially the individual stickers with hardened adhesive backs. The individual sticker dimensions vary, but the least-distorted example measures 20mm x 25mm for stickers on the plastic backing, and 18mm x 23mm off the backing.

September 11, 2021November 18, 2023

Apple Unified School System notepads (c. 1988)

These Apple Unified School System notepads feature the logotype for the Apple Unified School System at the bottom center with a yellow-gold logo above that depicts a highly stylized image of a three houses with people (perhaps students and teachers) above represented by a combination of shapes and whitespace. The top of the notepads have a black Apple logo.

I have been unable to date these notepads specifically, but an Apple Corporate Timeline on the Mac Mothership website reports that in March 1987, Apple Marketing introduced “the Apple Unified School System and Apple’s Education Purchase Program (EPP) in a shared commitment with educators to integrate computers into the learning process.”

Each notepad measures 8.5 x 11 inches and is bound with a tearaway edge.

My research has not yielded much specific information on the Apple Unified School System. The OAC (Online Archive of California) contains a listing for an Apple Unified School System report at Stanford, but it is not available online (and the report is undated). An online history of the 1985 “edutainment” software Where in the World Is Carmen Sandiego? claims that the Apple Unified School System helped popularize this game when Apple’s “nationwide computer-in-the-classroom infrastructure” was implemented in the late 1980s.

Sources: Mac Mothership, OAC, Wikipedia

September 11, 2021November 18, 2023

Apple Learning Series notepads (c. 1988)

These Apple Learning Series notepads feature the logotype for the Apple Learning Series at the bottom center with a three-color logo above that depicts a highly stylized image of a person in front of a monitor. The top of the notepads have a black Apple logo.

I have been unable to date these notepads specifically, but the term “Apple Learning Series” has been used in different forms for at least the past 30 years. When I added them to my collection, they were paired with a set of similarly designed notepads for the Apple Unified School System that was introduced in 1987.

Each notepad measures 8.5 x 11 inches and is bound with a tearaway edge.

Sources: Mac Mothership

September 8, 2021November 18, 2023

The Apple IIc pin (17mm, 1988)

This Apple IIc pin is cast in gold metal and printed with the 6-color Apple logo. The pin is 17mm square on a primarily red field. The font used for the words “The Apple IIc” is likely Univers 47 (Condensed Oblique), the font used in the Apple IIc’s marketing and on the computer’s keyboard.

The back of the lapel pin uses a protruding perpendicular pin with a butterfly clutch to secure the pin to clothing.

Source: Wikipedia