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Duffel Bag (c. 1998)

This duffel bag is from the late 1990s when the Internet was still considered “new” to most users. The bag is made of black nylon with stitched straps and features a zippered side panel with a plastic enclosure to separate shoes or clothing. It also has a clip-on shoulder strap with silver metal hardware.

The cartoon-style embroidery logo is a stylized surfer carrying a surf board with a tiny red Apple logo. The figure is holding a cable that is likely a “surfboard leash”—a cord attached to the deck of a surfboard to a leg strap that prevents the board from being swept away or hitting other surfers. Although the cord at first glance appears to be a music player, this duffel bag predates the iPod by several years, and Apple sold no other portable devices with this design.

Under the surfer are the embroidered letters www.apple.com in a sans serif type that resembles Helvetica.

In my research, I have never seen another duffel bag of this design. Please contact me if you have additional history or information on this item.

Source: Wikipedia

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Billie Eilish Limited Edition Gift Card (2021)

On February 26, 2021, Apple TV+ released the documentary “Billie Eilish: The World’s A Little Blurry.” According to Apple’s press release:

“‘Billie Eilish: The World’s A Little Blurry’ tells the true coming-of-age story of the singer-songwriter and her rise to global superstardom. From award-winning filmmaker R.J. Cutler, the documentary offers a deeply intimate look at this extraordinary teenager’s journey, at just 17 years old, navigating life on the road, on stage, and at home with her family, while writing, recording and releasing her debut album ‘WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?’”

Along with this documentary, Apple released a limited edition gift card design in a color scheme matching Billie Eilish’s branding.

“Celebrate the launch of the new film Billie Eilish: The World’s A Little Blurry with the limited-edition gift card — perfect for buying anything at Apple.”

This gift card follows Apple’s “Everything Apple” gift card merge that occurred in Summer 2020. As reported by MacRumors: “Previously, there were two separate Apple gift cards available: iTunes cards, which can be used for App Store, iTunes Store, and iCloud storage purchases; and Apple Store gift cards, used for buying goods at Apple’s online and brick-and-mortar retail stores.”

Source: Apple (Gift Cards, Press Release), MacRumors

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#AppleTeacher vinyl stickers (2020)

Beginning in 2017, Apple Education created a program for teachers to learn Mac, iPad, and Apple apps in the context of classroom lessons and activities. Coding uses for the classroom were added later. The Apple Teacher program uses a series of “Everyone Can Create” and “Everyone Can Code” books (free downloads from Apple’s Book Store).

Teachers may take short online quizzes to earn badges in categories including: iPad, Pages for iPad, Keynote for iPad, Numbers for iPad, iMovie for iPad, GarageBand for iPad, Productivity with iPad, Creativity with iPad, Mac, Pages for Mac, Keynote for Mac, Numbers for Ma, iMovie for Mac, GarageBand for Mac, Productivity with Mac, Creativity with Mac, Coding Concepts, Swift Playgrounds App, Swift Code, and Coding in the Classroom.

According to Apple’s website:

“Apple Teacher is a free professional learning program designed to support and celebrate educators using Apple products for teaching and learning. As an educator you can build skills on iPad and Mac that directly apply to activities with your students, earn recognition for the new things you learn, and be rewarded for the great work you do every day.”

These vinyl stickers are printed with the hashtag #AppleTeacher (in Apple’s San Francisco font) in a variety of colors. These were available at technology conferences for attendees who visited the Apple “Playground” to learn about the Everyone Can Create and Everyone Can Code programs for schools. Each sticker sheet measures 1.125 x 5 inches. Removed from the backing they measure approximately 0.625 x 4.625 inches.

I earned the Mac and iPad Apple Teacher badges the first week the program launched.

UPDATE: I also obtained a set of unopened #Apple Teacher stickers. Photos added below.

Sources: Apple, Apple Teacher

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iMac Pro guide and accessories (2019)

Instead of sending a manual with Mac devices, Apple includes this 2-page brochure that provides a diagram of the ports, power button, camera, basic macOS features, list of accessories, charging instructions for the keyboard and mouse, and URLs to access the online “manual” (iMac Pro Essentials guide) and support. In addition, Apple includes two complimentary Apple logo stickers and a microfiber screen cloth.

The Apple logo stickers that shipped with the iMac Pro—and other “Pro” Mac devices—are black. Other Apple logo stickers are most often white.

All these items are enclosed in a custom white cardboard envelope. The envelope measures 3.75 x 4.5 inches and is approximately 0.1875 inch thick.

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one to one personal training Apple Store brochure (2007)

This brochure described the Apple Store’s “one to one” personal training services in 2007. The brochure reads:

“There’s no better way to learn more, or learn it faster, than with one-to-one personal training sessions at the Apple Store. Our trainers—experts in all things Apple—create a program customized to your level of experience. You can choose individual sessions covering everything from getting started on a Mac to making more out of your memories. Or explore any topic you like. Personal training sessions are designed to move at your pace and provide the support end guidance you need, whether you are new to Mac or ready to master the latest pro software.”

The lessons included: Getting Started on your Mac, Mac 101, Digital Photography, Moviemaking, Podcasting, Building Your Website, and Present and Publish.

This brochure is stapled and measures 4.25 x 6.5. All spreads are 2 pages, except the last fold-out, 3-page spread.

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Tiger World Premiere brochure (2005)

This Tiger World Premiere brochure was given at Apple stores the evening of the “Tiger,” Mac OS X, version 10.4, operating system’s release. A giveaway accompanied the event. The front of the brochure reads: “Win a PowerBook G4, an iPod, or other prizes. Friday, April 29, 6 p.m. to midnight.”

The back of the brochure has the headline: “Rethought. Reengineered. Reborn.” Several of Tiger’s “over 200 new features” are highlighted below, including: Spotlight, iChat AV, Automator, .Mac, Dashboard, Safari RSS, QuickTime 7, and Mail.

Upon release, Tiger cost $129.95. While Tiger was the current Mac OS, Apple transitioned to Macs with Intel chips. Therefore, Tiger was the first Mac OS to support the Intel architecture on Mac. Tiger was preceded by Mac OS X 10.3 Panther and succeeded by Mac OS X 10.5 Leopard.

This 1-page brochure measures 4.25 x 8.75 inches and was printed with metallic ink.

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iTunes Apple Store brochure (2003)

This iTunes Apple Store brochure from 2003 announced an iPod giveaway. The cover is bright green with the iconic “silhouette” design featuring a person dancing in black silhouette carrying a white iPod and wearing white Apple wired earbuds. The cover reads:

“iTunes. It’s the world’s best jukebox software. It’s for Mac and Windows. It’s free. And it could win you an iPod.”

The back of the brochure has the headline “iTunes. Ready. Set. Download.” It includes the directions to set up iTunes online, thereby automatically entering to win an “iPod-a-day” until December 23, 2003.

This 1-page brochure measures 4.25 x 8.75 inches.

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iPod “Take One” Apple Store brochure collection (2004)

iPod “Take One” store brochures (2004)—Each of these set of three 1-page brochures measures 4.375 x 6.5 inches and features an iPod (“Actual Size”) on the front with a bright pink, bright green, or bright blue background. The back features a photo of the back of the iPod photo with a description of features in an ink color that matches the front. The iPod image is perforated and can be punched out.

iPod mini “Take One” store brochure (2004)—This 1-page brochure measures 4.375 x 6.5 inches and features a pink iPod mini on a white background on the front with various features highlighted. The back has a quirky suggestion about naming playlists and a photo of the back of the iPod mini. The iPod mini image is perforated and can be punched out.

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iPod “Take One” Apple Store brochure collection (2005)

iPod photo “Take One” store brochures (2005)—Each of these set of three 1-page brochures measures 4.375 x 6.5 inches and features an iPod photo (30GB and 60GB) on the front along with a closeup of the color screen. There are three versions of this design: a green-to-blue gradient background, a yellow-to-green gradient background, and a pink-to-yellow gradient background. The back features a photo of the full iPod photo with a Photo Library on the screen and descriptions of the iPod’s features.

iPod nano “Take One” store brochure (2005)—This 1-page brochure measures 4.375 x 6.5 inches. The front shows a hand holding an iPod nano between the thumb and forefinger with the headline “1,000 songs. Impossibly small. iPod nano.” on a black background. The back has a white background, pictures both a white and black iPod nano, and describes the device’s features.

iPod shuffle “Take One” store brochure (January 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an iPod shuffle on a bright green background on the front with a stylized “shuffle” graphic in light green in the background. The back describes the iPod shuffle, shows the back of the device (“Actual Size”), and pictures line drawings of four available Apple accessories: Sport Case, Dock, Armband, and Battery Pack.