Tag: Mac OS X

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Xserve brochure (2003)

This brochure provides information about Apple’s Xserve line of rack-mounted servers, produced between 2002–2011. According to Apple, Xserve was a:

“powerful 1U rack-mount server designed with Apple’s legendary ease-of-use for groundbreakingly simple set up and remote management. Designed from the ground up as the perfect complement to Apple’s UNIX-based Mac OS X Server software, Xserve is ideal for business and education customers. Xserve provides exceptional performance in a compact 1U rack-mount server… Xserve includes an unlimited user license to Mac OS X Server software, offering users a perfect combination for file/print service, video streaming, database applications, computational clustering and web and mail serving.”

Three basic Xserve models were sold: Xserve G4, Xserve G5, and Xserve Xeon.

This brochure is 9 x 12 inches, printed on matte paper, and features a side pocket on the back cover in which current product data sheets could be inserted. The brochure profiles several uses for Xserve including mission-critical applications for fraud prevention, UNIX development, public school network services, and fast file sharing in a creative environment.

My brochure included education-oriented materials in the back pocket, including Apple Remote Desktop, Mac OS X Server, Xserve, and Xserve RAID. In the various school districts where I served, I have used all of those products in the past.

Sources: Wikipedia, Apple

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The new iMac. magazine insert (2002)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.

This 6-page magazine insert was used to introduce the first major iMac redesign. With this transformation, the iMac went from a colorful CRT-based computer to a flat-panel floating over a white half-sphere. The flat-panel display “floated” on an adjustable chrome arm that both tiled and swiveled.

The cover of this insert features a photo of the new iMac and the words, “The new iMac.”

The first 2-page spread had the title “Here we go again.”, described the iMac’s new design and capabilities, and showed its screen-adjusting abilities in a series of side-by-side photos. The second spread focused on the Mac OS X operating system, followed by a spread devoted to iPhoto, a spread about creativity on the Mac, and two pages of “Myths,” followed by “Facts” directed at Windows users who wish to switch to Mac.

The back cover shows a photo of the full iMac system with keyboard, mouse, and external speakers, along with a grid showing the three available configurations of the new iMac.

Folded, the insert measures 7.5 x 10.5 inches.

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Everything is easier on a Mac. brochure (November 2001)

This brochure is a horizontal 8-panel, accordion-folded print advertisement with the title “Everything is easier on a Mac.” It is printed in full color on both sides and measures 4.375 x 5.75 inches folded. It is 35 inches wide when fully unfolded.

The front and back covers are similar and depict a Mac OS X (version 10.1) Finder with menu bar, Dock with icons, and the aqua blue default desktop wallpaper. Each panel depicts a single image along with a headline and paragraph explaining the feature. For example, the first panel shows a power button image and the text:

Getting started.
Just plug in your Mac, connect it to your phone line, and turn it on. Then let the Apple Setup Assistant guide you through the rest. It automatically registers you with Apple, sets up your Internet connection, and gets you a Mac.com email address. From the moment you take it out of the box, you’ll be up and running in less than 10 minutes.

The panels on one side include the headlines: Getting started. Sending email. Surfing the net. Instant messaging. Enjoying your photos. Sharing files. Managing your music. Listening on the go.

The panels on the other side include the headlines: Making movies. Creating DVDs. Learning. Going wireless. Adding peripherals. AppleCare.

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Mini-brochures collection (2001)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

Precious metal. (PowerBook G4 Titanium) (January 2001)
This mini-brochure folds out into an 8-up landscape-orientation mini poster featuring the Titanium PowerBook G4.

The New iBook. (May 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring the white iBook and the words “Your life. To go.”

Power Mac G4 (Quicksilver) (July 2001)
This Power Mac G4 mini-brochure unfolds into a 2-up layout touting the SuperDrive: “SuperDrive. Superfast.”—then a horizontal 4-up display featuring various tasks that can be performed on the Power Mac G4—and finally an 8-up landscape-orientation mini-poster featuring a “hero” photo describing the “Quick silver” Power Mac G4 as a supercomputer.

Apple Displays (July 2001)
This mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring Apple’s three LCD displays (15-, 17-, and 22-inch models) with the tagline, “The first family of flat-panel displays.”

iMac (August 2001)
This iMac mini-brochure features an uncharacteristic shot of a snow iMac in a room—instead of on a white background. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”

iBook (October 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini-poster listing several features (make movies, go wireless, organize your organizer, Mac OS X, rip thousands of MP3s, make a photo album, watch DVDs, burn DVDs, AppleCare) and the tagline “Your life. To go. The new 600MHz iBook.”

PowerBook G4 (October 2001)
This PowerBook G4 mini-brochure unfolds into an 8-up landscape-orientation mini-poster featuring the Titanium PowerBook G4 and the tagline “1 inch thin, 5.3 pounds, DVD, 5-hour battery, AirPort, 15.2-inch mega-wide screen.”

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T-shirt, [Mac OS] X (white, 2001)

This white Mac OS X t-shirt is unopened and sealed in its original packaging. The shirt features a large blue X on the front stylized in Apple’s “Aqua” design language—translucent bright blue with a glossy finish. The style matched the translucent iMac at the time, and the style was used in the then-new Mac OS X operating system.

The back of this t-shirt uses black lettering in the Apple Garamond font with the phrase, “Coming to a Macintosh near you.” In smaller type below is a black Apple logo with the tagline “Think different.”

The t-shirt tag indicates it is a Hanes Beefy-T brand made from 100% preshrunk cotton in size ADULT L. It was made in the U.S.A. and assembled in Mexico.

Although this shirt is unopened in plastic wrapping, I was able to verify the back design on eBay. (The back text is partially visible through the fabric.)

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Mac OS X Server box (2003)

This box is the retail packaging for Mac OS X Server, Version 10.3 Panther. The artwork on the box changed considerably from the previous Jaguar-fur-covered X in Apple Garamond to a new, more blocky serif font with a metallic finish.

This version was released on October 24, 2003, and added LDAP-based Open Directory user and file management.

A new Workgroup Manager application allowed for a vast improvement for configuration. Other network services were added or improved including SNMP, Apache web server, mail server, OpenLDAP, AFP, print server, SMB version 3 (improved Windows compatibility), MySQL (4.0.16), and PHP (4.3.7).

The box indicates that it contains Mac OS X Server v10.3, Admin Tools, Xcode, getting started guide, electronic documentation.

Source: Wikipedia (Panther, Mac OS X Server)

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Mac OS X Tiger 10.4.6 (2005)

The version of Mac OS X Tiger, Version 10.4.6, specifies that this version has over 200 new features and mentions “Spotlight search technology, Dashboard widgets, Safari RSS web news, iChat AV… [and] H.264 Quicktime [sic] video.”

Since this is not the initial release of Mac OS X Tiger, it is packaged in a designed software sleeve—not in a retail box.

Source: Wikipedia

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Mac OS X 10.5 Leopard box (2007)

This is the retail box for Mac OS X Leopard, Version 10.5. Although the OS features the codename “Leopard,” Apple instead chose to use a metallic print idea highlighting a space theme (echoing a new space-themed wallpaper included with the release) for the artwork.

The box highlights five new features of apps and services in the OS:

  • Finder—See your files in Cover Flow.
  • Spaces—Organize your windows.
  • Time Machine—Automatic backup.
  • Mail—Stylish email stationery.
  • iChat—Add effects to video chat.

Apple described this update as “the largest update of Mac OS X” with over 300 new features. Leopard was also the first Mac OS X version to drop support for the Classic Environment that allowed users to run Mac OS 9 “Classic” apps within Mac OS X.

Source: Wikipedia

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Mac OS X 10.2 box (2002)

Mac OS X Jaguar (version 10.2) was the third major release of Mac OS X, but it was arguably the first version that was intended for a wide audience.

Apple took the opportunity in this release to publicly acknowledge that “Jaguar” was the operating system’s code name and used the name in marketing. Further, the OS release artwork featured a detailed rendering of jaguar skin meant to highlight the enhanced graphics rendering technology built in to the architecture.

Jaguar was a paid upgrade for $129, except Apple offered a “X for Teachers” program that provided the OS for free to educators.

The box refers to the following “Featured technologies:”

  • AppleScript
  • Aqua
  • Bluetooth
  • Darwin
  • Inkwell
  • Java 2 Standard Edition
  • MIDI and multichannel audio
  • Open Directory
  • OpenGL 3D
  • Personal Firewall
  • Personal Printer Sharing
  • Quartz Extreme
  • QuickTime 6
  • Rendezvous

Source: Wikipedia

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Mac OS X Server box (unopened, 2001)

This version of Mac OS X Server, Mac OS X Server 10.1, was code named “Puma” and was released on September 25, 2001, just four months after Mac OS X Server 10.0.

This version and its predecessor (v.10.0 “Cheetah”) of Mac OS X Server replaced Mac OS X Server 1.0 and added all the features of Mac OS X to the server product, beginning with the new Aqua user interface. Other significant additions included Apache, PHP, MySQL, Tomcat, WebDAV support, and Macintosh Manager 2.

File services included:

  • Macintosh (AFP over TCP/IP)
  • Windows (Samba; SMB/CIFS)
  • Internet (FTP)
  • UNIX and Linux (NFS)

Internet and web services included:

  • Apache web server
  • QuickTime Streaming Server
  • WebObjects 5 Deployment
  • Mail (SMTP, POP, IMAP)
  • WebDAV
  • SSL
  • PHP
  • MySQL
  • JavaServer pages
  • Java Servelets
  • Caching web proxy

This box is shrink-wrapped and has never been opened. It contains:

  • Mac OS X Server CD (v10.1)
  • Macintosh Manager 2 CD
  • NetBoot CD
  • WebObjects 5 Deployment CD
  • Developer Tools CD
  • Installation Guide and electronic documentation

Source: Wikipedia