Tag: Director

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Apple Desktop Publishing brochure (1986)

This Apple Desktop Publishing brochure from 1986 is titled “To find out how people like you are improving their looks….” The title is followed by black-and-white portraits with the captions Publisher, Graphic Director, Senior Designer, and Consultant. When opened, the phrase is completed by the words “just look.” along with more portraits.

The brochure follows a pattern showing each two-panel spread with a portrait, headline, quote, short story of how Apple is used, and a full color image. Many images span across the two panels and the text wraps around them. The back panel specifies that “Portraits in this brochure were created using Macintosh, LaserWriter, and MacVision. Additional hardware may be required.”

MacVision was a third-party hardware product. According to 32by32, “Koala MacVision was a $400 combination hardware/software interface to digitize still frames from a video camera or VCR. The MacVision box plugged into either the Printer or Modem port.” The software was written by Bill Atkinson, one of the original Macintosh creators and developer of HyperCard.

Folded, this brochure measures 3.75 x 8.375 inches.

Source: 32by32

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Apple Color Graphics Sampler CD (1991)

Back in 1991, working with color on a computer—even a Mac—was apparently a novel activity. So novel that Apple released this Apple Color Graphics Sampler CD to showcase the benefits of color. Although basic color had been displaying on Apple screens since the Apple II in 1977, it took until 1991 for color to become a feature that regular people could produce and control in documents.

The CD is “designed to help you easily see the benefits of using color on the Apple™ Macintosh™ computer. We’ve provided the sampler so you can quickly see color performance—right after you pull your Macintosh monitor out of the box.”

Among other assets, the CD contains two image folders, 24-bit and 8-bit, and demos of applications including MacDraw Pro, Pixelpaint Pro, MacroMind Director, and Photoshop 1.0. It also has screensavers Dark Side of the Mac, Flowfazer, and Moire 3.02.

Incidentally, this is the earliest Apple-branded CD-ROM in my collection.

Source: MacWorld