Make Something Wonderful: Steve Jobs in his own words is a book created by the Steve Jobs Archive. The book was offered as a free download on the Steve Jobs Archive and a hardcover edition was sent to Apple and Disney employees.
According to an article about the book at 9to5mac, the phrase “make something wonderful” was used by Steve Jobs at an internal meeting at Apple:
“One of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there.”
The Steve Jobs Archive described the book as:
“A curated collection of Steve’s speeches, interviews and correspondence, Make Something Wonderful offers an unparalleled window into how one of the world’s most creative entrepreneurs approached his life and work. In these pages, Steve shares his perspective on his childhood, on launching and being pushed out of Apple, on his time with Pixar and NeXT, and on his ultimate return to the company that started it all.”
Featuring an introduction by Laurene Powell Jobs and edited by Leslie Berlin, this beautiful handbook is designed to inspire readers to make their own ‘wonderful somethings’ that move the world forward.”
The physical book measures 21.1 cm x 13.3 cm, and is 2.2 cm thick. The dark gray hard cover has an uncoated paper texture and an embossed title. The front cover features a glossy Polaroid-style photo of Steve Jobs wearing a tuxedo with a crooked bow tie.
Shortly after I received my iPhone 13 Pro that included several new impressive camera upgrades, I wondered if the iPhone camera system had yet improved to the point that it could meet or exceed my Nikon D3500 for my Apple collection photography. While I am by no means a professional-level photographer, I have captured tens of thousands photos of my Apple hardware and collectibles over the past few years, and then edited and posted the results here on my Apple Collection website and blog.
Nearly all the photos on this website were captured with a Nikon D3500 with a basic lens. In fact, it took me about a year to learn how to use this camera—my first Digital SLR. I consulted several websites, a book, and YouTube videos to learn the many methods I now use regularly. I shoot the photos in my relatively low-cost home photography studio. While I originally set out to spend less than $100 on the lighting, backdrop, and table, I upgraded my lighting after two years to bring the total investment to about $150.
As an Apple Collector, I find the idea attractive to use an Apple camera to capture my Apple collection, but this has never been a goal. I decided to shoot photos of one collection item with both the iPhone 13 Pro and the Nikon D3500. The item selected was my recently purchased iPad Pro 11-inch with the M1 chip. The photo session includes the unboxing and the device.
Here’s what I learned.
At first, using the iPhone 13 Pro seemed more liberating than the Nikon D3500 because shooting with a phone seemed a bit more nimble than the larger camera. The iPhone screen is considerably larger than the Nikon’s viewfinder and display—and the iPhone shows a better representation of the subject in real time, especially when viewing the depth of field effects rendered with the iPhone 13 Pro.
I changed my mind when I started using the iPhone 13 Pro’s touted Macro features. As it turns out, when you get close to an object with the iPhone 13 Pro, the phone casts a shadow from the studio lights, making the photos nearly unusable without readjusting all my lighting. On the Nikon, I just twist to zoom the lens. While I generally don’t capture many Macro shots, I’d definitely consider adding more if it was easy to do so.
That being said, a few of the Macro shots I captured from the iPhone 13 Pro were impressive after a bit of light fussing.
Macro Lens Issue
When the initial reviews for the iPhone 13 Pro started getting posted, I read about one particular problem with incredulity—the issue of the iPhone camera switching frames when moving between the “regular” camera lens and the Macro lens. Very often, reviewers over-state issues as major problems that turn out to be very minor annoyances. Unfortunately, this is not one of those times.
Reviewer Raymond Wong for inputmag.com states the issue well: “…if you have your iPhone 13 Pro camera set to the 1x wide camera and place an object or a subject within 14 centimeters (5.5 inches) of it, the viewfinder will maintain the 1x framing/composition but use the ultrawide’s close-range autofocusing in tandem. You can literally see the viewfinder flicker/pop and ‘switch’ to this hybrid viewfinder.”
In my experience, Mr. Wong may have understated this problem. When I attempted to frame my Macro shots, I moved the lens to the 2cm zone where I expected the Macro feature to engage, and the iPhone not only reframed my shot, but when the lens changed, I was unable to re-locate the part of the subject I wanted to capture.
How does this happen, you might ask?
If you are shooting, for instance, the overall texture of a surface, getting 2cm from the surface and having the camera system switch to a different lens is not much an issue since the surface you are shooting covers the area still viewable by all the camera lenses. However, if you are attempting to photograph a detail that’s just a few millimeters wide, getting the lens within 2cm and then having then lens switch to a different lens that’s about 2cm away, you have now lost your subject! Most of the time, I couldn’t find the subject again—AND the lenses kept switching as I was attempting to re-locate the subject.
IT WAS INFURIATING, but Apple claims to have a fix for this coming.
For both photo shoots, I used the exact same lighting comprised of my three lighting sources: two bright daylight CFL studio lighting bulbs behind a filter (the primary lighting source), two non-filtered daylight CFL studio lighting bulbs providing mostly indirect lighting on the white backdrop, and two LED bulbs providing a “wash” from below my white backdrop. I occasionally use these old LED Philips Hue bulbs to provide a color wash on the backdrop, but they mostly are set to a pure white to match the studio lighting bulbs.
Despite the fact that the lighting was exactly the same for both cameras, the iPhone 12 Pro photos delivered very inconsistent backgrounds compared to the Nikon D3500.
Far more concerning to me, the iPhone 13 Pro captured the light from the Hue bulbs differently in every shot. Although the bulbs are set to pure white, the iPhone somehow captured the cycling individual colors of the LED bulbs. One shot shows this in detail where the background shows color bands of yellow, pink, and blue in distinct stripes of color. At the same time, all lighting looked far darker on the iPhone 13 Pro.
When editing, the only way to remove these odd colorations was to either greatly desaturate the iPhone photos or switch them to black-and-white. To be fair, the Nikon is not blameless in casting odd colors. However, when the D3500 casts color, it is usually yellow—it has never delivered color bands or multiple color casts in the same photo.
Surprise and Delight
When I set out to try the iPhone 13 Pro camera, I was thinking about capturing photos, not using the other features offered by the iPhone 13 Pro and iOS 15. One particular feature truly surprised and delighted me: Live Text.
As I shot the packaging for the iPad 11 Pro, the iPhone’s new Live Text feature immediately “read” and displayed the text on the box—and interpreted the printed text perfectly. Since my collection includes mostly old Apple items that may no longer be online (or difficult to find), my sources are sometimes limited to what’s printed on a box or included in a manual. The iOS 15 Live Text feature allows me to capture a photo of any text and instantly have the ability to select, copy, and paste the text from my photo and use it in my accompanying blog post. Live Text will save countless hours in the future when photographing new items when only printed information is available.
Incidentally, Live Text also perfectly interpreted a printed serial number. I capture serial numbers for every item in my collection, and I dread doing so since they are generally difficult to read and prone to transposition errors. This will make the activity far more palatable.
I was not expecting to consider using Live Text, and the feature is exceptionally useful.
When comparing the photos from the two camera devices, the overall photo quality is the most important aspect of this exercise. I am surprised by the significant differences between the devices.
While the iPhone 13 Pro photos show an impressive sharpness, that sharpness appears unnatural to me. All the photos appear to use a mechanical-looking pixel pattern compared to the more natural look of the Nikon. The unnatural pixelation is especially obvious in the Macro shots.
Overall, my opinion is that the Nikon D3500 photos look better than the iPhone 13 Pro photos.
I will continue to use the Nikon D3500 for my primary Apple Collection photography.
That being said, I will definitely reach for the iPhone 13 Pro when I want a Macro shot to add to my blog post. Similarly, when shooting older product packaging and/or manuals, I will use the iPhone’s Live Text features to grab the text so I don’t have to retype it.
Overall, this verdict is neither surprising nor disappointing to me. I have always had a “pick the right tool for the job” mindset, and this situation is no different.
To see the “official” photo shoot for the iPad Pro 11 (2021) in my collection, please see this post. The photos I captured with the iPhone 13 Pro are shown below in this post.
Sincere thanks to my friend Sid for suggesting this comparison! I learned a lot here.
This Apple Education brochure was printed on heavy matte paper and featured an idealized message aimed at educators to introduce a vision of a digital-age classroom. All photography in the book features real students in classroom environments and is printed using full-page bleeds (all photos go all the way to the edge of the pages with no borders).
The cover begins with the text “We only get one chance,” and the first two-page spread continued, “to engage them, to set them on the right path, and to prepare them for a world none of us can possibly predict.” The next spread begins with the question “So, what will we do with this chance?”
The next pages are two-page spreads with a full-bleed photo on one side and information on the facing page discussing several categories including Mobile Computing, Wireless Networking, Digital Media, PowerSchool (a student information system no longer owned by Apple), and Apple’s Comprehensive Services.
The final page features a green Apple logo with contact information.
This brochure measures 8 x 11 inches and has 16 pages.