Tag: 2021

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AirTag (2021)

The AirTag is a small, disc-shaped accessory that used Apple’s Find My network to easily locate items. Apple described AirTag as “a supereasy way to keep track of your stuff. Attach one to your keys, slip another in your backpack. And just like that, they’re on your radar in the Find My app.” 

The AirTag measures 1.26 inches (31.9 mm) diameter and is 0.31 inch (8.0 mm) high. It weighs 0.39 ounce (11 grams). It contains a CR2032 coin cell battery that can be replaced by the user. The AirTag uses wireless connectivity including Bluetooth, an Apple U1 chip (Ultra Wideband and Precision Finding), and NFC (Lost Mode). It is splash, water, and dust resistant (IP67 with a maximum depth of 1 meter up to 30 minutes).

The AirTag was offered with free engraving featuring a selection of 31 Apple-designed one-color emoji, text, or numbers. Up to 4 characters could be added. This example is not engraved. 

The Air Tag “requires iPhone SE, iPhone 6s or later, or iPod touch (7th generation) with iOS 14.5 or later, or iPad Pro, iPad (5th generation or later), iPad Air 2 or later, or iPad mini 4 or later with iPadOS 14.5 or later.”

Apple described the AirTag’s functionality:

“If AirTag is separated from its owner and out of Bluetooth range, the Find My network can help track it down. The Find My network is approaching a billion Apple devices and can detect Bluetooth signals from a lost AirTag and relay the location back to its owner…Users can also place AirTag into Lost Mode and be notified when it is in range or has been located by the vast Find My network. If a lost AirTag is found by someone, they can tap it using their iPhone or any NFC-capable device and be taken to a website that will display a contact phone number for the owner, if they have provided one.”

Upon release, the AirTag was offered with several Apple-designed accessories. “Users can easily place AirTag into a bag or pocket on its own, or utilize a wide range of Apple-designed AirTag accessories, including the Polyurethane Loop, which is both lightweight and durable, and the Leather Loop and Leather Key Ring,4 featuring specially tanned European leather.”

Sources: Apple (Newsroom, Store, Support)

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Apple Watch Braided Solo Loop Pride Edition (44mm, Size 12, 2021)

The Apple Watch Braided Solo Loop is Apple’s first Braided Solo Loop to feature multiple colors in the same band. Like all Braided Solo Loop designs, the band features “stretchable recycled yarn interwoven with silicone threads designed for ultracomfort with no buckles or clasps.” Its multiple colors are explained by Apple to include:

“various Pride flags to represent the breadth of diversity among LGBTQ+ experiences and the history of a movement that has spanned generations. Black and brown symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.”

At the same time this band was released, a matching Apple Watch face was included with the next watchOS update. For the first time, the new face was also accessible from a printed App Clip code in the band packaging.

Apple Watch Pride editions were first introduced in 2016. This version shows that Apple “stands with, supports, and is proudly made up of members of the LGBTQ+ community.” The Pride edition supports “LGBTQ+ advocacy organizations working to bring about positive change, including Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, National Center for Transgender Equality, PFLAG National, SMYAL, and The Trevor Project in the US, as well as ILGA World internationally.”

Sources: Apple (Newsroom, store)

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AirTag Leather Key Ring ((PRODUCT)RED, 2021)

The AirTag Leather Key Ring was designed to contain an Apple AirTag, a small, disc-shaped accessory that uses Apple’s Find My network to easily locate items. 

According to Apple:

“The leather key ring is thoughtfully crafted from the finest materials. The stainless steel is as striking as it is strong, while the European leather is specially tanned and soft to the touch. And it fits snugly over your AirTag, so you never have to worry about it falling out… When you buy the (PRODUCT)RED AirTag Leather Key Ring, we will now send a contribution to the Global Fund to fight COVID-19. Your support can make all the difference.”

When The AirTag was released, “a wide range of Apple-designed AirTag accessories” were also available. Accessories included: a Polyurethane Loop, a Leather Loop, and a Leather Key Ring. In addition, Apple and Hermès introduced the AirTag Hermès with an “assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag.” The Hermès accessories were sold with a custom-engraved AirTag with the Hermès Clou de Selle logo.

The The AirTag Leather Key Ring was originally available in three colors including Baltic Blue, Saddle Brown, and (PRODUCT)RED. This example is in (PRODUCT)RED and contains an original AirTag.

Sources: Apple (Store, Newsroom)

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Billie Eilish Limited Edition Gift Card (2021)

On February 26, 2021, Apple TV+ released the documentary “Billie Eilish: The World’s A Little Blurry.” According to Apple’s press release:

“‘Billie Eilish: The World’s A Little Blurry’ tells the true coming-of-age story of the singer-songwriter and her rise to global superstardom. From award-winning filmmaker R.J. Cutler, the documentary offers a deeply intimate look at this extraordinary teenager’s journey, at just 17 years old, navigating life on the road, on stage, and at home with her family, while writing, recording and releasing her debut album ‘WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?’”

Along with this documentary, Apple released a limited edition gift card design in a color scheme matching Billie Eilish’s branding.

“Celebrate the launch of the new film Billie Eilish: The World’s A Little Blurry with the limited-edition gift card — perfect for buying anything at Apple.”

This gift card follows Apple’s “Everything Apple” gift card merge that occurred in Summer 2020. As reported by MacRumors: “Previously, there were two separate Apple gift cards available: iTunes cards, which can be used for App Store, iTunes Store, and iCloud storage purchases; and Apple Store gift cards, used for buying goods at Apple’s online and brick-and-mortar retail stores.”

Source: Apple (Gift Cards, Press Release), MacRumors