Beginning on October 2, 2007, Starbucks began a partnership with Apple to give away “Song of the Day” cards in collaboration with the iTunes Music Store. The first Song of the Day was Bob Dylan’s “Joker Man.”
Each card was printed in color on two sides. The front of the card featured the artist and/or band, and the back listed the terms and conditions of the promotion and included a 16-character code to redeem the free song on the iTunes Music Store.
After the first iteration of this promotion, a few other versions were offered, all with the same size card, but with different designs. Later versions of the promotion turned into weekly offerings. Special collections were also added such as music festival tie-ins (e.g., Lollapalooza) and music-related TV shows (e.g., The Voice). Also, Apple Books titles and free Apps from the App Store were added to later cards.
My collection includes hundreds of these cards from all the versions of these promotions: Song of the Day (light blue/gold accent card design); Pick of the Week (red/white accent card design); Pick of the Week (metallic silver/white accent card design); and Pick of the Week (white card design including song, book, and app options).
I collected these cards personally during my frequent trips to Starbucks. When available, I grabbed the white “divider” cards that were used by store personnel to show the promotion dates for each offer.
Although this item does not include an Apple logo (leading me to believe that it may be an “underground” collectible), this spearmint lip protector includes the tagline, “APD is on everyone’s lips…” in the Myriad Apple font (the only indication this is an Apple “product”). APD refers to Apple Professional Development—now referred to as Apple Professional Learning.
This Spearmint Lip Protector is manufactured for Norwood (Red Wing, MN). The packaging lists the ingredients on the back and also indicates it is “SPF #23.”
For as long I have purchased Apple products—and even before the original Macintosh in 1984—Apple has included stickers in its devices featuring the Apple logo. I have examples in my collection of Apple logo stickers from before the Macintosh in the early-1980s.
The earliest stickers I have use the Motter Tektura font featuring the “apple computer” (lowercase) logotype in black and the the six-color, classic Apple logo. Some early stickers are single stickers die-cut in a shape roughly outlining the logo and are printed with a helpful “BEND BACK AND PEEL” direction on a tab. Another design features the early logo and logotype printed on a rectangular paper backing.
My collection also includes stickers from 1984–1998 featuring the six-color Apple logo paired with the Apple Garamond logotype. These stickers came with four printed on the same sheet, with two large and two small designs.
Beginning with the introduction of the iMac in 1998, the Apple logo was presented in a single color, either solid or depicted as a shiny or plastic embossed shape with lighting effects to match the “aqua” interface design aesthetic and the translucent colored plastics of the computer devices. Also around this time, the logo began appearing without a logotype. While Apple would continue to use the Apple Garamond logotype and font until 2003, the words “Apple Computer” or “Apple” stopped appearing with the logo. The stickers that accompanied Apple products at the time became solid white with no logotype, two to a sheet.
Over time, Apple stickers continued to be shipped with new products, including the different versions of iPod, iPhone, iPad, and Apple Watch. As product packaging became smaller, the stickers were custom-sized to fit in each device’s packaging, sometimes precisely matching the package contours.
These changes to Apple’s logo design and aesthetic over time help explain why my collection includes more than 36 different Apple sticker styles. For the purposes of this blog post documentation, I pulled together all my Apple stickers for the first time in one place (except those that remain in original packaging), and then sorted, measured, photographed, and cataloged them.
I am somewhat surprised to learn that my collection includes more than 1,100 sticker sheets and over 2,300 Apple logo stickers. The collection is featured below, organized from least to greatest sticker sheet length. Year, product, and other information is included where known.
Apple Logo Stickers (5.8×4.3 cm; 1 multicolor Apple logo and black Motter Tektura logotype with die-cut paper backing; 14 stickers)Apple Logo Sticker (6×4.3 cm; 1 multicolor Apple logo and black Motter Tektura logotype with paper backing; 1 sticker sheet)Apple Logo Stickers (9.5×9.5 cm; 2 white Apple logos with plastic backing; 5 sticker sheets)Apple Logo Stickers (10.9×8.2 cm; 1 multicolor Apple logo and black Motter Tektura logotype with die-cut paper backing; 5 stickers)Apple Logo Stickers (11.3×5.9 cm; 2 white Apple logos with plastic backing, shipped with iPhone 4, 2010; 1 sticker sheet)Apple Logo Stickers (11.7×7.8 cm; 2 white Apple logos with plastic backing; 1 sticker sheet)Apple Logo Stickers (11.8×7.8 cm; 2 white Apple logos with plastic backing, shipped with iPad Air, 2013; 1 sticker sheet)Apple Logo Stickers (12×8 cm; 2 white Apple logos with plastic backing, shipped with iPad, 2018; 71 sticker sheets)Apple Logo Stickers (12×9.5 cm; 1 multicolor Apple logo and black Motter Tektura logotype with paper backing; 4 sticker sheets)Apple Logo Stickers (12.5×9.5 cm; 2 white Apple logos, shipped with MacBook Air, 2015; 8 sticker sheets)Apple Logo Stickers (12.5×9.5 cm; 2 black stickers with plastic backing, shipped with Mac Pro, 2013; 3 sticker sheets)Apple Logo Stickers (12.5×9.5 cm; 2 white Apple logos with plastic backing; 320 sticker sheets)Apple Logo Stickers (12.5×12.5 cm; 2 white Apple logos with off-white, thin paper backing; 68 sticker sheets)Apple Logo Stickers (12.5×12.5 cm; white Apple logo with bright white, heavy paper backing; 87 sticker sheets)Apple Logo Stickers (12.5×12.5 cm; 2 white Apple logos with plastic backing; 4 sticker sheets)Apple Logo Stickers (12.6×8.4 cm; 2 white Apple logos with plastic backing, shipped with iPad, 2012; 2 sticker sheets)Apple Logo Stickers (12.8×6.5 cm; 2 white Apple logos with plastic backing, shipped with iPhone 5s, 2013; 1 sticker sheet)Apple Logo Stickers (13×9.5 cm; 2 white Apple logos with plastic backing, 2018; 1 sticker sheet)Apple Logo Stickers (13.2×6.7 cm; 2 white Apple logos with plastic backing, round corners with tab; 1 sticker sheet)Apple Logo Stickers (14×16.3 cm; 4 multicolor Apple logos and black Apple Garamond logotype with paper backing; 12 sticker sheets)Apple Logo Stickers (14.5×7.3 cm; 2 white Apple logos with translucent plastic backing, shipped with iPhone, 2017; 2 sticker sheets)Apple Logo Stickers (15.3×17.1 cm; 4 multicolor Apple logos and black Apple Garamond logotype with paper backing; 24 sticker sheets)Apple Logo Stickers (16.1×10.9 cm; 2 white Apple logos with plastic backing, shipped with iPad, 2010; 2 sticker sheets)Apple Logo Stickers (16.5×7.8 cm; 2 white Apple logos with off-white paper “Fasson FasCal Permanent” backing; 1 sticker sheet)Apple Logo Stickers (17×7.5 cm; 2 white Apple logos with bright white paper backing; 45 sticker sheets)Apple Logo Stickers (17×8.8 cm; 2 white Apple logos with glossy paper backing; 88 sticker sheets)Apple Logo Stickers (17×9 cm; 2 white Apple logos with glossy, heavy paper backing; 38 sticker sheets)Apple Logo Stickers (17.1×8.3 cm; 2 white Apple logos with thin plastic backing; 83 sticker sheets)Apple Logo Stickers (17.2×8.3 cm; 2 white Apple logos with off-white, thin paper backing; 54 sticker sheets)Apple Logo Stickers (17.2×8.9 cm; 2 white Apple logos with off-white, thin paper backing; 55 sticker sheets)Apple Logo Stickers (17.2×8.9 cm; 2 white Apple logos with off-white paper backing; 17 sticker sheets)Apple Logo Stickers (17.2×9 cm; 2 white Apple logos with bright white, matte paper backing; 6 sticker sheets)Apple Logo Stickers (17.2×9.5 cm; 2 white Apple logos with black ® symbol and paper backing; 91 sticker sheets)Apple Logo Stickers (17.2×9.5 cm; 2 white Apple logos and black ® symbol with paper backing; printing registration error; 2 sticker sheets)Apple Logo Stickers (17.6×8.3 cm; 2 multicolor Apple logos with paper backing; 20 sticker sheets)Apple Logo Stickers (18.1×10 cm; 2 white Apple logos with white, heavy paper backing; 3 sticker sheets)
This white retractable card holder features a silver clip on the back and a black Apple logo on the front. The circular case is 30 mm in diameter and the retractable cord is 30 inches long fully extended.
This is among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
I have four of these in my collection, two in black and two in white.
This black retractable card holder features a silver clip on the back and a white Apple logo on the front. The circular case is 30 mm in diameter and the retractable cord is 30 inches long fully extended.
This is among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
I have four of these in my collection, two in black and two in white.
This collection of translucent pens are red, green, orange, and gray. All of the pens have matte silver accents and are printed with a white Apple logo. Many of the pens are in their original packaging.
These are among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
This collection of plastic BIC pens are in orange, blue, and purple with white accents. Each has a white Apple logo.
These are among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
This mechanical pencil is in its original linen-textured, cylindrical packaging. An Internet search reveals that it contains a matte silver 0.7 mm Retro 51 Hex-O-Matic mechanical pencil. The pencil is hexagonally shaped in the center, and the top and bottom are textured.
This matte silver capped pen features a translucent green accent (and interior). It is printed in black with an Apple logo and the URL www.apple.com/training in the Apple Garamond font (Apple’s corporate font from 1984–2003).
