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Mac “Take One” Apple Store brochure collection (2005)

Mac mini (original) “Take One” store brochure (January 2005)—This 1-page brochure measures 4.375 x 6.5 inches. The front features a photo of the Mac mini and the headline “The most affordable Mac ever.” on a white background. The front also includes a diagram of the Mac mini set up with “your existing keyboard, mouse, and display.” and the iLife logo. The back has the headline “Moves at the speed of life.” and includes specifications of the two available configurations. The back has the headline “Introducing Mac mini” and includes a photo of the back of the computer (presumably to show its ports) and specifications of the two available configurations.

eMac “Take One” store brochure (May 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an eMac on a white background on the front with various features highlighted. The back has the headline “Fast. Affordable. Simply amazing.” and includes specifications of the two available configurations.

Mac mini “Take One” store brochure (July 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features a Mac mini on a light blue background on the front with various features highlighted. The back has the headline “Full featured, compact, Mac mini” and includes a photo of the back of the computer (presumably to show its ports) and specifications of the two available configurations.

iBook G4 “Take One” store brochure (July 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an iBook G4 on a light blue background on the front with various features highlighted. The back has the headline “Moves at the speed of life.” and includes specifications of the two available configurations (12-inch and 14-inch).

iMac G5 “Take One” store brochure (October 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features the headline “The new iMac G5” on a gray-blue background on the front. The front photo shows a hand holding a white Apple Remote pointing at the iMac G5 screen with the Front Row (media) interface. The back includes specifications of the 17- and 20-inch configurations.

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Newton 4MB Flash Storage Card (1994)

All Newton devices had at least one PCMCIA memory card slot. According to Engineering360 (the world’s largest online destination for engineers):

“PCMCIA memory cards and storage cards are used to add memory (RAM, SRAM, Flash, etc.) and/or storage capacity (hard disks, CD-ROM, etc.) to computers. PCMCIA is an acronym for the Personal Computer Memory Card Association, the organization which develops and maintains standards for PCMCIA cards. Originally, these devices were known as PC cards because they were designed to add memory to portable computers.”

The original MessagePad and the 100 series Newtons (100, 110, 120, 130) had one Type II card slot, the MessagePad 2000 and 2100 had two Type II card slots, and the eMate 300 had one Type III card slot.

This Newton 4MB Flash Storage Card added 4MB of internal storage to a Newton device.

Sources: Apple Newton UK, Engineering360

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Apple Education Event badge holder with pockets and lanyard (black, white logo, 2015)

This black Apple Education badge holder was used approximately between 2003–2017 at Apple Education events, workshops, and conferences where Apple was presenting and/or otherwise contributing. 

This badge holder is black nylon and accommodates a 4×3-inch name badge. The front includes a Velcro pocket closure with a zipper compartment inside that can hold business cards or credit-card-sized items. The front is printed with a white Apple logo and the word Education in the Myriad font, Apple’s corporate font used between 2003–2017.

The back of the badge includes two loops designed to hold pens and a small pocket.

This badge holder is one of many I have used over the years at Apple events. The badge measures 6.625 x 5 inches.

Source: Wikipedia

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FileMaker spiral notebook (2000)

FileMaker has been owned by Apple since the late 1980s, first as a product in Apple’s “wholly owned subsidiary” Claris, then as a separate company called “FileMaker, Inc.,” and (coming full-circle) in 2019 FileMaker International Inc. changed its name back to Claris International Inc. As of 2021, the Claris website reads, “Claris International Inc. is a subsidiary of Apple Inc.”

This FileMaker spiral notebook has black cardboard front and back covers. The front cover includes the FileMaker logo in metallic silver. The first page of the notebook includes FileMaker Licensing Programs information.

The notebook measures 5.75 x 7.125 inches and is 0.625 inches thick.

Sources: Wikipedia, Claris (blog, about)

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Xserve brochure (2003)

This brochure provides information about Apple’s Xserve line of rack-mounted servers, produced between 2002–2011. According to Apple, Xserve was a:

“powerful 1U rack-mount server designed with Apple’s legendary ease-of-use for groundbreakingly simple set up and remote management. Designed from the ground up as the perfect complement to Apple’s UNIX-based Mac OS X Server software, Xserve is ideal for business and education customers. Xserve provides exceptional performance in a compact 1U rack-mount server… Xserve includes an unlimited user license to Mac OS X Server software, offering users a perfect combination for file/print service, video streaming, database applications, computational clustering and web and mail serving.”

Three basic Xserve models were sold: Xserve G4, Xserve G5, and Xserve Xeon.

This brochure is 9 x 12 inches, printed on matte paper, and features a side pocket on the back cover in which current product data sheets could be inserted. The brochure profiles several uses for Xserve including mission-critical applications for fraud prevention, UNIX development, public school network services, and fast file sharing in a creative environment.

My brochure included education-oriented materials in the back pocket, including Apple Remote Desktop, Mac OS X Server, Xserve, and Xserve RAID. In the various school districts where I served, I have used all of those products in the past.

Sources: Wikipedia, Apple

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We only get one chance Apple Education brochure (2002)

This Apple Education brochure was printed on heavy matte paper and featured an idealized message aimed at educators to introduce a vision of a digital-age classroom. All photography in the book features real students in classroom environments and is printed using full-page bleeds (all photos go all the way to the edge of the pages with no borders).

The cover begins with the text “We only get one chance,” and the first two-page spread continued, “to engage them, to set them on the right path, and to prepare them for a world none of us can possibly predict.” The next spread begins with the question “So, what will we do with this chance?”

The next pages are two-page spreads with a full-bleed photo on one side and information on the facing page discussing several categories including Mobile Computing, Wireless Networking, Digital Media, PowerSchool (a student information system no longer owned by Apple), and Apple’s Comprehensive Services.

The final page features a green Apple logo with contact information.

This brochure measures 8 x 11 inches and has 16 pages.

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Think different. brochure (original iMac, 1998)

This “Think different.” brochure features Apple’s round USB Mouse from the original iMac on the cover. When opened, a two-page spread reveals the original iMac with the iconic “hello (again)” screen and a facing page in bright orange with white text that begins “Say hello to iMac.”

Fully unfolded, a four-panel horizontal spread shows a side view of the original iMac with several labeled features, a two-plug setup showing power and a phone line (Internet at this time was delivered through a built-in dial-up modem using a telephone land line), and a collage of the many third-party CD titles that shipped with the iMac.

The back page of the brochure included iMac specifications.

This brochure measures 3.75 x 6 inches folded.

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The new iMac. magazine insert (2002)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.

This 6-page magazine insert was used to introduce the first major iMac redesign. With this transformation, the iMac went from a colorful CRT-based computer to a flat-panel floating over a white half-sphere. The flat-panel display “floated” on an adjustable chrome arm that both tiled and swiveled.

The cover of this insert features a photo of the new iMac and the words, “The new iMac.”

The first 2-page spread had the title “Here we go again.”, described the iMac’s new design and capabilities, and showed its screen-adjusting abilities in a series of side-by-side photos. The second spread focused on the Mac OS X operating system, followed by a spread devoted to iPhoto, a spread about creativity on the Mac, and two pages of “Myths,” followed by “Facts” directed at Windows users who wish to switch to Mac.

The back cover shows a photo of the full iMac system with keyboard, mouse, and external speakers, along with a grid showing the three available configurations of the new iMac.

Folded, the insert measures 7.5 x 10.5 inches.