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Macintosh Resource Guide, K–12 Business Education booklet (1992)

This Apple Resource Guide booklet focused upon K–12 Business Education. The book opens with Apple’s case for using Macintosh in Business Education programs for “Meeting the Challenges with Technology.” It reads:

“In today’s competitive global economy, business education is more important than ever before. The need for trained, skilled workers is growing rapidly, but nearly half of all students who complete high school still do not continue on with their education. These students need—and want—preparation in the skills that will enable them to earn a living right out of high school.”

The next section, Why use the Macintosh computer?, lays out a use case for Macintosh in business education.

“A growing number of business education teachers have selected the Apple Macintosh as the standard microcomputer for their classrooms. For them, the choice was clear… The software is easy to learn… It’s powerful and easy to use.”

The book is primarily comprised of six case studies about business education programs across the United States that use Macintosh. Schools that are profiled include:

  • Abilene High School—New Technology Tools Transform a Business Department
  • Enterprise Village—The Enterprise Village Experience
  • Marcos De Niza High School—Student Entrepreneurs Develop Business Plans
  • Steel Valley Senior High School—Macintosh Moves Steel Valley High Into Office of the Future
  • Trinity High School—Making Connections in Business Law
  • Yarmouth High School—A Small Department Manages Big Innovations

The booklet concludes with a series of Resources for Using Technology in Business Education.

The booklet measures 8.5 x 11 inches and is printed in black.

Source: Apple

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Mac OS X Public Beta CD folder (2000)

On September 13, 2000, Steve Jobs released the Mac OS X Public Beta at Apple Expo in Paris. During the unveiling, Jobs said:

“Mac OS X is the future of the Macintosh, and the most technically advanced personal computer operating system ever. We’re excited to have our users test drive this public beta version and provide us with their valuable feedback.”

Somewhat controversially, Apple charged $29.95 for the software—a Beta version that was known to be buggy and not quite finished. The issue was not that the operating system was buggy and unfinished—that is the definition of a software “Beta”—but that Apple was charging faithful users to get an early look at the future of their products while testing it for the purpose of improving the final release. In an article at the time, a writer at Ars Technica provided a balanced opinion:

“Taken all together, ‘Mac OS X Public Beta’…means that for $29.95 you get an unfinished, buggy version of Apple’s next generation operating system. Charging for public beta software is increasingly common among the big software companies… If you don’t want to pay for buggy software, don’t buy the beta.”

The Mac OS X public beta was a completely new operating system for the Mac and provided the foundation of the macOS we still use today—over 20 years later. Apple’s press release described some highlights of Mac OS X:

“Mac OS X features true memory protection, pre-emptive multi-tasking, and symmetric multiprocessing when running on the new dual-processor Power Mac G4 line. Mac OS X includes Apple’s new Quartz 2D graphics engine (based on the Internet-standard Portable Document Format) for stunning graphics and broad font support; OpenGL for spectacular 3D graphics and gaming, and QuickTime for streaming audio and video. In addition, Mac OS X features Apple’s new user interface named ‘Aqua,’ which combines superior ease-of-use with amazing new functionality such as the ‘Dock,’ a breakthrough for organizing applications, documents and miniaturized windows.”

This white cardboard folder measures 8 x 9.5 x 0.25 inches and opens to reveal a compartment for a single CD. Unfortunately, the original installer CD is not included in this folder. The welcome message in the folder reads:

“Dear Mac OS X Beta Tester,

You are holding the future of the Macintosh in your hands.

Mac OS X is a new, super-modern operating system that will usher in a new era for the Macintosh. New from the ground up, Mac OS X is specifically designed for the Internet and includes advanced technologies for incredible improvements in stability and performance. It also features a stunning new interface called Aqua.

This Public Beta will give you a chance to start using Mac OS X and give us a chance to hear what you think. Let us know by visiting our website at www.apple.com/macosx.

Thanks for your help and for being a part of Apple history. We couldn’t do it without you.”

Sources: Ars Technica, Apple

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Mac OS X Panther, Version 10.3, installer CDs and guides (2003)

Mac OS X Panther, Version 10.3, was the fourth major release of the Mac OS X [ten] operating system, and the second to be referred to by its codename, “Panther,” in its product marketing. Previous versions were codenamed “Cheetah” (Version 10.0) and “Puma” (Version 10.1), but they were referred to only by their version numbers. Version 10.2 was publicly announced as “Jaguar,” and this version, 10.3, continued the “big cat” codenames with “Panther.”

According to Apple, “Panther delivers more than 150 breakthrough new features including a completely new Finder that provides one-click access to a user’s favorite files and folders; Exposé, a revolutionary new way to instantly see all open windows at once; and iChat AV, a complete desktop video conferencing solution for business, education and consumers.”

This set includes all installer CDs and a set of three 7.5 x 9-inch booklets, including installation directions, the software license, and a “Welcome to Panther” booklet describing the operating system’s main features. The set is packaged in a 8.25 x 9.25-inch clear plastic envelope.

When it was released on October 24, 2003, this Mac OS X upgrade cost US$129.

Source: Apple

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Mac OS X Jaguar, Version 10.2, installer CDs and guides (Not for Resale, 2002)

Mac OS X Jaguar, Version 10.2, was the third major release of the Mac OS X [ten] operating system, and the first to be referred to by its codename, “Jaguar,” in its product marketing. The previous two versions were codenamed “Cheetah” (Version 10.0) and “Puma” (Version 10.1), but they were referred to only by their version numbers.

Among over 150 new features, Jaguar included Quartz Extreme, “which accelerates graphics performance by using the power of the Mac’s built-in graphics engine to make the desktop more responsive and deliver seamlessly blended 2D, 3D and QuickTime content directly onto the desktop.” This new graphics technology was used to render the Jaguar fur in high resolution on the “X” [Roman numeral 10] that was used in the image on the install CD and on other product marketing.

Other Jaguar features included:

“a new Mail application designed to eliminate junk mail, iChat AIM-compatible instant messenger, a system-wide Address Book, Inkwell handwriting recognition, QuickTime 6 with MPEG-4, improved Universal Access, an enhanced Finder, Sherlock 3 with Internet Services and Rendezvous, Apple’s revolutionary home networking technology.”

This is a “Not for Resale” set of all installer CDs and a 7.5 x 9-inch brochure with installation directions. The set is packaged in a 8.25 x 9.25-inch clear plastic envelope.

Sources: Apple, Wikipedia

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Logic Studio, Version 2.0, Install DVDs (NFR, 2009)

Logic Studio was a music production suite of software by Apple sold between 2007-2011. The suite included Logic Pro, Mainstage, Soundtrack Pro, WaveBurner, Studio Instruments, Studio Effects, Apple Loops, Impulse Response Utility, Compressor, QuickTime Pro, and content DVDs with Jam Pack collections, sound effects, and more.

Apple’s press release quoted Phil Schiller, Apple’s-then senior vice president of Worldwide Product Marketing:

“The new Logic Studio is ideal for professional musicians, live performers and GarageBand enthusiasts who want to take their music to the next level. Guitar players are going to love Amp Designer and Pedalboard and the new Flex Time tools allow you to quickly improve your recordings and create tighter performances.”

This version of Logic added a Loopback plug-in to allow “musicians to record, layer and jam along with their own performance so a single musician can lay down a rhythm and then play a lead over it” using a Mac onstage during their live performance.

This set includes 9 DVDs. This version is NFR, Not for Resale.

Sources: Apple, Wikipedia

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Final Cut Studio, Version 3.0, Install DVDs (NFR, 2009)

Final Cut Studio was a suite of video editing, production, and post-production software created by Apple and sold between 2005–2011. Version 3.0 was the final release of Final Cut Studio and contained the following applications:

  • Final Cut Pro 7—real-time video editor for DV, SD, and HD formats
  • Motion 4—real-time motion graphics design application
  • Soundtrack Pro 3—advanced audio editing and sound design application
  • DVD Studio Pro 4—application for encoding, authoring, and burning DVDs
  • Color 1.5—color grading application
  • Compressor 3.5—video encoding tool for exporting projects in different formats
  • Cinema Tools 4.5—application providing tools specific to film processing
  • Qmaster 3—distributed processing tool

Apple’s press release for this version of Final Cut Studio began with:

“Apple today announced a significant update to Final Cut Studio with more than 100 new features and new versions of Final Cut Pro, Motion, Soundtrack Pro, Color and Compressor. Final Cut Studio features Final Cut Pro 7 which expands Apple’s ProRes codec family to support virtually any workflow and includes Easy Export for one step output to a variety of formats and iChat Theater support for real-time collaboration.”

This set includes 7 DVDs. This version is NFR, Not for Resale.

Sources: Apple, Wikipedia

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CD-ROM discs booklet (1996)

This CD booklet has a bright red cover and is titled “CD-ROM discs” in the Apple Garamond font used between 1984–2003. The cover includes a badge-style graphic that declares “Great Value!” and “Apple #1 Computer Used in Schools.”

This booklet is made from clear vinyl and measures 7.5 x 9.25 inches. The front and back flap have internal pockets that hold paperwork such as software licenses, and the three inside pages can hold 2 CDs each.

The CD-ROMs contained in the booklet are all video games and include:

  • Bungie (the company that would eventually create the Halo video game, 1996)
  • Wing Commander 3 (4 CDs, 1995)
  • Flight Unlimited, Special Edition (1996)
  • Panzer General (1996)
  • EntoMorph: Plague of the Darkfall (1995)
  • Diamonds 3D (1995)

Source: Apple, Wikipedia

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Apple User Group Connection items (1992-1993)

These two folders are printed with a logotype for the Apple User Group Connection program. Both include stickers that indicate they are for the Community/Education Edition of the program.

The folders are made of heavy white card stock with a matte finish, measure 9 x 12 inches, and the unique design of the inside back pocket allowed the pocket to expand to about 3/8 inch.

The interior of the folders are filled with 8.5 x 11-inch printed materials, brochures, and a book. Both folders included letters from the Apple User Group Connection instructing groups leaders to participate in some aspect of the program.

The included paperback book is titled Just Add Water: Community/Education Edition. The book describes itself on the cover as “A guide for starting, sustaining, and enjoying an Apple User Group in your community, university, or K-12 school district.” The back cover includes, “Inside you will find insights and proven tips on developing and maintaining programs that successfully serve members’ needs. Just Add Water, Community/Education Edition draws on the experiences of many successful User Groups.”

The folders also include three different issues of Quick Connect: The Apple Newsletter for Apple User Groups. The issues contain articles on Apple products, Apple leadership, education, and enterprise. The three issues in this collection are from May/June 1993, January/February 1993, and March/April 1993.

In addition to the folders and their contents, this User Group Connection collection also includes nine letters addressed to user group leaders using various salutations (e.g., Dear Apple User Group Ambassador, Dear K–12 Apple User Group Ambassador, Dear Education SIG Leader, etc.) [SIG = Special Interest Group]. The letters describe new programs, features, products, and other information pertaining to the User Groups. This collection is dated between 1992–1993.

Source: Apple

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Apple Educator Advantage CD booklet (1995)

Based upon my own recollection, Apple offered a program called the “Apple Educator Advantage” to educators around 1993–2004. I personally participated in the program between 1999–2003. I first recall the program as a low-interest buying program for teachers and school staff that was set up through a school district’s administration center and offered to school staff. Educators were able to make purchases at the same discounted pricing offered to school districts and then pay over time.

The Apple Educator Advantage program was started at a time before Apple Stores existed, before online purchasing was commonplace, and continued to be offered a few years after Apple Stores began opening around the United States.

This CD booklet was likely offered to school staff who participated in the Apple Educator Advantage program. This booklet is made from frosted vinyl and measures 7.5 x 9.25 inches. The front and back flap have internal pockets that hold paperwork such as software licenses, and the two inside pages can hold 2 CDs each.

This CD booklet contains the following software:

  • ClassMaster 2.0 (TECHBYTE Internation, 3.5-inch disk)
  • Apple Teacher Productivity (CD, 1994)
  • Claris Organizer (CD, 1995)
  • SuperPrint (1991)
  • Smithsonian’s America (1994)

Source: Apple

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FileMaker Pro 7 software box (2004)

The FileMaker database application (in various forms) has been owned by Apple since the late 1980s, first as a product in Apple’s “wholly owned subsidiary” Claris, then as a separate company called “FileMaker, Inc.,” and (coming full-circle) in 2019 “FileMaker International Inc.” changed its name back to “Claris” as “Claris International Inc.”

As of 2023, the Claris “About Us” website declares, “Claris is the leader in workplace innovation.” A black Apple logo is displayed prominently on the page with the words “Claris, an Apple company.”

When this software box was produced in 2004, the company was called “FileMaker, Inc.” At version 7, FileMaker Pro was described as:

“the world’s leading workgroup database software, combines legendary ease-of-use with rich new features to help you get organized quickly and painlessly. With FileMaker Pro 7, you can create robust business database solutions in minutes, and instantly share them with your team or your customers over your intranet or the web with legendary Instant Web Publishing. For managing people, projects, processes, and information, FileMaker Pro 7 has everything you need to instantly turn your ideas into productive, creative, and scalable solutions.”

This box contains a Not for Resale FileMaker Pro 7 install CD, the FileMaker Pro 7 User’s Guide, a FileMaker Pro 7 Tutorial, licensing agreements, and various brochures and advertisements for add-on products and services.

The CD installer is part number Z04073-013B.

Source: Claris