This rubber tag is bright orange and printed on the front with a white Apple logo and on the back with three rectangular boxes to write in a name or other information. The circle has a 5 cm diameter, and the tab at the top adds an additional 1 cm.
Starbucks+iTunes Counter Display (2007)
This Starbucks+iTunes counter display was used in a suburban Chicago Starbucks during the second iteration of the “Pick of the Week” promotion. The display matches the cards that are red with white accents.
The original promotion began on October 2, 2007, with the Starbucks and Apple partnership to give away “Song of the Day” cards on the iTunes Music Store. The partnership continued for several years with a few variations.
Because this counter display was well-used, it definitely shows signs of wear. I happened to be at the Starbucks sitting at the counter the evening when a new display was delivered. The barista on duty allowed me to have this retired display instead of disposing of it.
Source: Wired
Starbucks+iTunes Free Song/App Cards (2007)
Beginning on October 2, 2007, Starbucks began a partnership with Apple to give away “Song of the Day” cards in collaboration with the iTunes Music Store. The first Song of the Day was Bob Dylan’s “Joker Man.”
Each card was printed in color on two sides. The front of the card featured the artist and/or band, and the back listed the terms and conditions of the promotion and included a 16-character code to redeem the free song on the iTunes Music Store.
After the first iteration of this promotion, a few other versions were offered, all with the same size card, but with different designs. Later versions of the promotion turned into weekly offerings. Special collections were also added such as music festival tie-ins (e.g., Lollapalooza) and music-related TV shows (e.g., The Voice). Also, Apple Books titles and free Apps from the App Store were added to later cards.
My collection includes hundreds of these cards from all the versions of these promotions: Song of the Day (light blue/gold accent card design); Pick of the Week (red/white accent card design); Pick of the Week (metallic silver/white accent card design); and Pick of the Week (white card design including song, book, and app options).
I collected these cards personally during my frequent trips to Starbucks. When available, I grabbed the white “divider” cards that were used by store personnel to show the promotion dates for each offer.
Source: Wired
Spearmint Lip Protector
Although this item does not include an Apple logo (leading me to believe that it may be an “underground” collectible), this spearmint lip protector includes the tagline, “APD is on everyone’s lips…” in the Myriad Apple font (the only indication this is an Apple “product”). APD refers to Apple Professional Development—now referred to as Apple Professional Learning.
This Spearmint Lip Protector is manufactured for Norwood (Red Wing, MN). The packaging lists the ingredients on the back and also indicates it is “SPF #23.”
Screen Cloth (silver)
Apple Logo Stickers (1980s–present)
For as long I have purchased Apple products—and even before the original Macintosh in 1984—Apple has included stickers in its devices featuring the Apple logo. I have examples in my collection of Apple logo stickers from before the Macintosh in the early-1980s.
The earliest stickers I have use the Motter Tektura font featuring the “apple computer” (lowercase) logotype in black and the the six-color, classic Apple logo. Some early stickers are single stickers die-cut in a shape roughly outlining the logo and are printed with a helpful “BEND BACK AND PEEL” direction on a tab. Another design features the early logo and logotype printed on a rectangular paper backing.
My collection also includes stickers from 1984–1998 featuring the six-color Apple logo paired with the Apple Garamond logotype. These stickers came with four printed on the same sheet, with two large and two small designs.
Beginning with the introduction of the iMac in 1998, the Apple logo was presented in a single color, either solid or depicted as a shiny or plastic embossed shape with lighting effects to match the “aqua” interface design aesthetic and the translucent colored plastics of the computer devices. Also around this time, the logo began appearing without a logotype. While Apple would continue to use the Apple Garamond logotype and font until 2003, the words “Apple Computer” or “Apple” stopped appearing with the logo. The stickers that accompanied Apple products at the time became solid white with no logotype, two to a sheet.
Over time, Apple stickers continued to be shipped with new products, including the different versions of iPod, iPhone, iPad, and Apple Watch. As product packaging became smaller, the stickers were custom-sized to fit in each device’s packaging, sometimes precisely matching the package contours.
These changes to Apple’s logo design and aesthetic over time help explain why my collection includes more than 36 different Apple sticker styles. For the purposes of this blog post documentation, I pulled together all my Apple stickers for the first time in one place (except those that remain in original packaging), and then sorted, measured, photographed, and cataloged them.
I am somewhat surprised to learn that my collection includes more than 1,100 sticker sheets and over 2,300 Apple logo stickers. The collection is featured below, organized from least to greatest sticker sheet length. Year, product, and other information is included where known.
Sources: Apple (Typography, Logo)
Retractable Card Holder (white, black logo)
This white retractable card holder features a silver clip on the back and a black Apple logo on the front. The circular case is 30 mm in diameter and the retractable cord is 30 inches long fully extended.
This is among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
I have four of these in my collection, two in black and two in white.
Retractable Card Holder (black, white logo)
This black retractable card holder features a silver clip on the back and a white Apple logo on the front. The circular case is 30 mm in diameter and the retractable cord is 30 inches long fully extended.
This is among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
I have four of these in my collection, two in black and two in white.
Pens (translucent red, green, orange, gray with clip, white logo)
This collection of translucent pens are red, green, orange, and gray. All of the pens have matte silver accents and are printed with a white Apple logo. Many of the pens are in their original packaging.
These are among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.
Pens (BIC; orange, blue, and purple; white logo)
This collection of plastic BIC pens are in orange, blue, and purple with white accents. Each has a white Apple logo.
These are among several unique Apple-logo products that were available at “The Company Store @ Apple” located in the Infinite Loop Campus (in the 1 Infinite Loop building). When Apple began moving to the Main (“spaceship”) Campus at Apple Park, a new Visitor Center was built near the new campus and The Company Store was closed and replaced by more standard Apple Store.