Tag: Truth

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Apple Watch Sport Band (44 mm, Black Unity, Spring 2021)

The Black Unity Apple Watch Sport Band was part of an effort during the first time Apple referred to a product as part of a “collection”—in this case, to celebrate Black History Month in 2021. According to a press release:

“To celebrate Black History Month, Apple is bringing customers a variety of new and updated collections and exclusive content that highlight and amplify Black creators, artists, developers, and businesses. From curated features across the App Store, Apple Music, the Apple TV app, Apple Books, and Apple Podcasts, to new Apple Maps Guides, the Apple Watch Black Unity Collection, Today at Apple sessions, and more, here is a look at what is in store across Apple’s products and services this February.”

The Apple Watch Black Unity Collection included three elements: “a limited-edition Apple Watch Series 6, the Black Unity Sport Band, and a Unity watch face.” In this example, the Black Unity Apple Watch Sport Band is paired with an Apple Watch Series 7 in silver stainless steel.

Apple described the Black Unity Sport Band:

“Designed by Black creatives and allies throughout Apple to celebrate and acknowledge Black history and culture, the Black Unity Sport Band is inspired by the colors of the Pan-African flag and pays homage to the rich tradition and craft of quilt-making. Three individual pieces of colored fluoroelastomer are assembled by hand and compression-molded as one. Complemented by the dynamic Unity watch face, which displays an ever-changing pattern of irregular shapes as Apple Watch moves, these colors are brought together in a unique tapestry. The innovative pin-and-tuck closure is laser-etched with ‘Truth. Power. Solidarity.'”

During this effort, Apple reported that they would support six global organizations to “help advance their missions in promoting and achieving equality and civil rights in the US and around the world: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.”

Sources: Apple (Newsroom, Product)

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Apple Watch Series 6 (Black Unity, 44mm, GPS, 2020)

The Black Unity Apple Watch was Apple’s first “limited-edition Apple Watch Series 6” and was described as being part of a collection including the watch, the Black Unity Sport Band, and a Unity watch face.

Apple described the Black Unity Watch: “Inspired by the colors of the Pan‑African flag, the Black Unity Collection celebrates a symbol that unites people across the African Diaspora. Apple supports organizations dedicated to advancing racial equity and justice.”

The Apple Watch Series 6 was nearly identical to the Series 5 models, but the Series 6 added some new internal features: faster chip, a new Blood Oxygen sensor (SpO2), and an altimeter that was always on. Like all previous Apple Watch models, the Apple Watch Series 6 uses a Digital Crown and a touch display. The screen is OLED at 368×448.

On Apple’s product page dedicated to the Black Unity Apple Watch, detailed information was provided about the design and symbolism behind the watch:

“Designed by Black creatives and allies throughout Apple to celebrate and acknowledge Black history and culture, the Black Unity Sport Band is inspired by the colors of the Pan-African flag and pays homage to the rich tradition and craft of quilt-making. Three individual pieces of colored fluoroelastomer are assembled by hand and compression-molded as one. Complemented by the dynamic Unity watch face, which displays an ever-changing pattern of irregular shapes as Apple Watch moves, these colors are brought together in a unique tapestry. The innovative pin-and-tuck closure is laser-etched with ‘Truth. Power. Solidarity.'”

Like Apple’s (PRODUCT)RED efforts to provide charitable donations in support of HIV/AIDS and COVID-19, Apple took this opportunity to show support for organizations dedicated to advancing racial equity and justice:

  • Black Lives Matter Support Fund via the Tides Foundation—The Black Lives Matter movement fuels campaigns for justice, combats and counters acts of violence, and creates space for Black imagination and innovation.
  • European Network Against Racism (ENAR)—ENAR, a pan-European anti-racism network, is the voice of the anti-racist movement in Europe.
  • International Institute on Race, Equality and Human Rights—The institute works to protect the human rights of marginalized and vulnerable people who suffer from discrimination.
  • Leadership Conference Education Fund—The Leadership Conference Education Fund promotes and protects civil and human rights and builds public education campaigns that empower and mobilize advocates around the United States.
  • NAACP Legal Defense and Educational Fund, Inc. (LDF)—LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice to fulfill the promise of equality for all Americans.
  • Souls Grown Deep—The partnership is dedicated to promoting the work of African American artists and supporting their communities by fostering economic empowerment, racial and social justice, and educational advancement.

Source: Everymac, Apple (Watch, press release)