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Tag: The Macintosh Sale

Posted on September 6, 2021November 18, 2023

The Macintosh Sale button (c. 1990)

This square button is pale blue with black print and measures 2.125 inches square. The back of the button is black and has a pin.

The top of the button reads “The Macintosh Sale” in the Apple Garamond font used at the time with a black Apple logo. The lower button design shows the word “Sale” in a treatment stylized to appear like a selected menu item on the classic Macintosh operating system. The arrow cursor is pointing to “Sale” and a US $ (dollar sign) is positioned to the right (where a “shortcut” is normally placed in the menu).

The dollar sign is in a digitized version of the Geneva font (a convention that did not match the design implied by the button).

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