Watch, www.apple.com (c. 1997)

This rare boxed watch was offered by Apple as a marketing piece, likely for Apple’s System 7.5 operating system that was released in 1997. The watch body is made from a matte-finished silver metal and has a black leather band. The watch face is white with red dots in the 12, 3, 6, and 9 positions; has red hour and minute hands; and is printed across the top with www.apple.com with the six-color logo printed at the bottom. Instead of a second hand, the watch has a transparent disc printed with eight color icons. The icons resemble System 7.5 color icons, but they do not match.

The icons are are printed top-to-bottom so the disc is only aligned at 0º once per minute—as opposed to having the icons printed at angles so the topmost icon is aligned to the 12 position. The icons resemble the following System 7.5 icons:

  • Puzzle (Application)—located under the Apple Menu
  • Dogcow—icon located on the Print screen to indicate the layout of the printed page
  • Color—Control Panel
  • Trash
  • Map—Control Panel
  • Users & Groups—Control Panel
  • Alarm Clock (Application)—located under the Apple Menu
  • Globe—similar to the Map Control panel

The watch measures 9 3/8 inches long from tip of the black leather band to the metal buckle. The metal watch case is 1 5/8 inches tall by 1 1/4 inches wide.

Another design inconsistency is that the www.apple.com URL printed in black on the watch face is not in Apple Garamond, Apple’s corporate font of the time. Rather, the font used appears to be a version of Times.

The original box shares many of the design quirks of the watch itself. The box measures 3 7/8 inches wide x 5 7/8 inches tall x 1 1/8 inches deep. Its base is glossy black, and it opens like a jewel box along the short edge.

The top exterior of the box has the six-color Apple logo printed in the center, and it is surrounded by a slightly different version of the eight icons shown on the watch. Although the box icons are slightly more realistic than the smaller watch versions, they also do not match the System 7.5 icons.

When opened, the interior of the box is primarily glossy black and uses a pop-up cardboard effect (similar to a “pop-up book”). The pop-up is a stylized globe in bright blue and bright green that is oriented upside-down (with the northern and southern hemispheres rotated and drawn in a manner inconsistent with an actual globe). The URL www.apple.com is printed in white in a quarter-rounded path around the globe in the same font as the watch face.

The box-bottom repeats the URL www.apple.com in bright blue across the top. A slot near the bottom and six-color Apple logo tab near the top are used to secure the watch at an angle on an in insert inside the box.

A Cult of Mac article was still available online at the time of this writing that featured this “Apple Watch” as the world waited for the release of the Apple Watch—referred to in the article as the “iWatch.” At the time, Cult of Mac (and other news sources) were incorrectly assuming Apple’s rumored smart watch would be called “iWatch.” The headline reads, “Forget The iWatch, Here Are 11 Apple Watches You Can Buy Right Now.” The article reads, in part:

“When rumors of the iWatch first surfaced, most insiders pegged its launch date for somewhere around the end of 2013 and everyone got super excited that our wrists are going to get blinged out by Apple really soon. However, lately we’ve been hearing that that might not be the case, and we won’t be able to slap Apple’s magical wrist watch on until 2014.”

I consider myself privileged to have this unusual and classic watch in my collection.

Sources: CultOfMac, GUIdebook (Graphical User Interface Gallery), Wikipedia

Apple CD media (1996)

My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.

Apple CDs from 1996 include:

  • Macintosh System 7.5 Update 2.0 For system software versions 7.5, 7.5.1, and 7.5.2 (U95073-052B, 1996)
  • Apple LaserWriter CD-ROM Version 1.0 For Mac OS and Windows (CD Version 1.0, 691-1229-A, 1996)
  • Apple Color Printing CD (1996)
  • Apple Macintosh CD, Power Macintosh 5260/100 (SSW Version 7.5.3, CD Version 1.0, 691-0992-A, 1996)
  • Macintosh PowerBook 1400 series (SSW Version 7.5.3, CD Version 1.0, 691-0954-A, 1996)
  • Apple Macintosh CD, Macintosh PowerBook System Software for PowerBook 5300/2300/190 computers and PowerPC hardware upgrades (SSW Version 7.5.2, CD Version 1.2.1, 691-0911-A, 1996)
  • Apple Internet Connection Kit (Version 1.1.5, 691-1096-A, 1996)
  • Apple Network Administrator Toolkit (U96073-026A, 1996)

In 1996 Macintosh computer system software was able to fit on a single CD. Apple used a standard white CD envelope with a white cloth-like back and a clear plastic front for system CDs. When multiple CDs were required, each CD shipped in a separate standard envelope.

System 7.5 Apple Watch (1995)

The Apple Watch was released in 2015, right? Not exactly.

Twenty years before the (smart) Apple Watch, Apple offered a product they referred to as an Apple Watch as a “FREE gift” for customers who updated their operating system to System 7.5. From May 1 to July 31, 1995, Apple allowed customers who paid $134.99 for System 7.5 to select between two gifts, the software application Conflict Catcher 3 (by Norton to resolve Mac system extension problems) or this Apple Watch. An article written in 1994 that is (surprisingly) still available online (as of February 2020) outlined all the methods to upgrade to System 7.5.

The Apple Watch (1995) was not a smart watch, but it was high-style for the mid-1990s. The watch followed the “Memphis” design aesthetic that originated in Milan, Italy. In an article presenting ten iconic examples of Memphis design, the origin of the style is reported as, “The Memphis Group…a collaborative design group founded by Italian designer Ettore Sottsass” (Creative Bloq). This Apple Watch is included among ten designs in the article. The style itself is “characterized by ephemeral design featuring colorful and abstract decoration as well as asymmetrical shapes, sometimes arbitrarily alluding to exotic or earlier styles” (Wikipedia).

The Memphis Design group is still represented online at www.memphis-milano.com. Even a cursory look at the designs on the site reveals an unmistakable connection to the look of the 1995 Apple Watch.

As an Apple collector, I have been searching for this Apple Watch for many years. I was able to acquire an example from a friend of mine from Minnesota.

If you wish to see the original print advertisement for this Apple Watch offer, I found a version published in the June 1995 MacWorld magazine. The vintageapple.org website has digitized past MacWorld issues and a PDF is available here. Please see magazine page 82 for the full-page ad.

Sources: Cult of Mac, Creative Bloq, Wikipedia, TidBITS

Studio Display (original, 1998)

The original Apple Studio Display (LCD), was introduced along with the Power Macintosh G3/300 DT and MT, two powerful (at the time) beige G3 towers. Uncharacteristically, the original Studio Display did not match the beige towers, but the design was quite futuristic at the time with translucent dark blue plastics. The Studio Display was released just months before the original iMac which would also use translucent plastics. 

There are three versions of this display in three different colors. The original was dark blue. The next version was blueberry and white, and the final version was graphite and white.

The original Studio Display requires System 7.5 or later. It has a 15.1-inch active-matrix LCD display on an adjustable stand with ADB and S-Video in ports. This display was Apple’s first to begin the transition between CRT and flat-panel screens. It supported 1024×768 resolution and weighed 12.1 pounds.

This model is made with translucent white and graphite plastics. This version and the and blueberry/white model matched the G3 and G4 towers available at the time.

Source: EveryMac.com