Tag: Picasso

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Macintosh Drawing T-Shirt (black shirt, multicolor print, 2XL, 2023)

This white T-shirt featured the original Macintosh “Picasso” logo that was used on the box and other packaging for the original Macintosh in 1984.

I found it curious that Apple referred to this design as “Macintosh Drawing” and not “Picasso”—as Apple fans have referred to it for decades. However, research for this post may reveal the reason.

According to a Cult of Mac article, “The logo was designed by Tom Hughes and John Casado, art directors on the Macintosh development team.” The article indicates that one of the art directors reported that “the inspiration for the drawing style was Matisse….The idea of the graphics being ‘Picasso style’ was, as I remember, a journalist’s description at the time of the launch.”

This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt was a size 2XL and unopened in its original box. The white box was printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).

Source: Cult of Mac

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Picasso book covers (1992)

This set of two book covers were presumably created for the education market for students to use to cover their textbooks (of the heavy, printed variety).

The book covers measure 10.75 x 26.25 inches and feature the original Macintosh “Picasso” logo on the front side, and the 6-color Apple logo on the back with the tagline “The power to be your best.”

The center of these book covers that would fall along the spine of the textbook have an Apple logo printed sideways and labels for “Name” and “Class” (with lines on which to write). All text is printed in the Apple Garamond font, Apple’s corporate font used between 1984 and 1993.

Both book covers are folded.

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Numeric Keypad (for original Macintosh, M0120, 1984)

When the original Macintosh was introduced in January 1984, this Numeric Keypad was also announced as an accessory for an additional $99. The keypad uses the same telephone-cord-like interface as the Macintosh to attach in a daisy chain to the keyboard or computer.

The exterior packaging, included with this example, uses a stylistically similar “Picasso” abstract rendering of the product and Apple logo as the packaging of the original Macintosh.

The interior packaging is white styrofoam with an embossed Apple logo.

Source: Wikipedia