Mac OS X Public Beta CD folder (2000)

On September 13, 2000, Steve Jobs released the Mac OS X Public Beta at Apple Expo in Paris. During the unveiling, Jobs said:

“Mac OS X is the future of the Macintosh, and the most technically advanced personal computer operating system ever. We’re excited to have our users test drive this public beta version and provide us with their valuable feedback.”

Somewhat controversially, Apple charged $29.95 for the software—a Beta version that was known to be buggy and not quite finished. The issue was not that the operating system was buggy and unfinished—that is the definition of a software “Beta”—but that Apple was charging faithful users to get an early look at the future of their products while testing it for the purpose of improving the final release. In an article at the time, a writer at Ars Technica provided a balanced opinion:

“Taken all together, ‘Mac OS X Public Beta’…means that for $29.95 you get an unfinished, buggy version of Apple’s next generation operating system. Charging for public beta software is increasingly common among the big software companies… If you don’t want to pay for buggy software, don’t buy the beta.”

The Mac OS X public beta was a completely new operating system for the Mac and provided the foundation of the macOS we still use today—over 20 years later. Apple’s press release described some highlights of Mac OS X:

“Mac OS X features true memory protection, pre-emptive multi-tasking, and symmetric multiprocessing when running on the new dual-processor Power Mac G4 line. Mac OS X includes Apple’s new Quartz 2D graphics engine (based on the Internet-standard Portable Document Format) for stunning graphics and broad font support; OpenGL for spectacular 3D graphics and gaming, and QuickTime for streaming audio and video. In addition, Mac OS X features Apple’s new user interface named ‘Aqua,’ which combines superior ease-of-use with amazing new functionality such as the ‘Dock,’ a breakthrough for organizing applications, documents and miniaturized windows.”

This white cardboard folder measures 8 x 9.5 x 0.25 inches and opens to reveal a compartment for a single CD. Unfortunately, the original installer CD is not included in this folder. The welcome message in the folder reads:

“Dear Mac OS X Beta Tester,

You are holding the future of the Macintosh in your hands.

Mac OS X is a new, super-modern operating system that will usher in a new era for the Macintosh. New from the ground up, Mac OS X is specifically designed for the Internet and includes advanced technologies for incredible improvements in stability and performance. It also features a stunning new interface called Aqua.

This Public Beta will give you a chance to start using Mac OS X and give us a chance to hear what you think. Let us know by visiting our website at www.apple.com/macosx.

Thanks for your help and for being a part of Apple history. We couldn’t do it without you.”

Sources: Ars Technica, Apple

Mac OS X 10.2 box (2002)

Mac OS X Jaguar (version 10.2) was the third major release of Mac OS X, but it was arguably the first version that was intended for a wide audience.

Apple took the opportunity in this release to publicly acknowledge that “Jaguar” was the operating system’s code name and used the name in marketing. Further, the OS release artwork featured a detailed rendering of jaguar skin meant to highlight the enhanced graphics rendering technology built in to the architecture.

Jaguar was a paid upgrade for $129, except Apple offered a “X for Teachers” program that provided the OS for free to educators.

The box refers to the following “Featured technologies:”

  • AppleScript
  • Aqua
  • Bluetooth
  • Darwin
  • Inkwell
  • Java 2 Standard Edition
  • MIDI and multichannel audio
  • Open Directory
  • OpenGL 3D
  • Personal Firewall
  • Personal Printer Sharing
  • Quartz Extreme
  • QuickTime 6
  • Rendezvous

Source: Wikipedia

Mac OS X box (2001)

This Mac OS X box is the original retail box for the Mac OS X v10.0 operating system. Somewhat ironically, it shipped with a Mac OS 9 CD.

The box lists the Mac OS X Core technologies as:

  • Aqua
  • Darwin
  • Quartz
  • OpenGL 3D
  • QuickTime 5
  • Classic
  • Carbon and Cocoa
  • Java 2 Standard Edition
  • Apple Type Services
  • AppleScript
  • ColorSync
  • Unicode
  • BSD networking

The inside flap of the box offers a less technical version of Mac OS X’s features: “The super-modern operating system that delivers the power of UNIX with the legendary simplicity and elegance of the Macintosh.”

The four key technologies discussed include:

  • Unprecedented Stability and Performance
  • Designed for the Internet Age
  • Killer Graphics
  • Easy Transition

Source: Wikipedia

Keynote box (2003)

Keynote was announced by Steve Jobs as an app created for him for his world-renowned presentations. (Previously Jobs had used the application Concurrence by Lighthouse Design.)

This is the box version of Keynote 1.0 from 2003. Keynote was sold as a separate application for about two years until it joined Pages as a part of Apple’s iWork suite of software tools.

In my opinion, Keynote has been far superior to PowerPoint and other presentation applications since its release. Keynote used 3D slide transitions and builds that take full advantage of OpenGL, the graphics system that is part of macOS. Keynote has always perfectly handled imported media since it supports all QuickTime formats available in macOS.

I have been a Keynote user since its beta release in 2003 and have seldom used other presentation formats.

Source: Wikipedia