Myriad – Page 2 – mattjfuller.com

This brochure was sent to education customers and had purple/violet space-themed cover art that resembled the Mac OS X Leopard (10.5) default wallpaper. It had the text: “The future has already arrived at www.apple.com/education/hslabs.” The text is printed in Apple Myriad, Apple’s corporate font used at the time.

The back of the mailing is all white and included address and postal information. The folded piece measures 8.5 x 14.25 inches.

The bottom of the mailing includes the following text:

© 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Boot Camp, and iLife are trademarks of Apple Inc., registered in the U.S. and other countries. Microsoft product screenshots) reprinted with permission from Microsoft Corporation. *Windows XP and Windows Vista sold separately. April 2008 L363415A

This brochure remains in its original plastic.

Source: Apple

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This magazine insert’s cover is all white with black text (in Apple Myriad Bold) that asks, “What’s the difference between a Mac and a PC?” Inside, the left panel answers with the question: “Where do we begin?” and the copy:

“PCs are for the stuff we have to do, like pie charts and spreadsheets. Macs are for the stuff we want to do, like photos, music and movies. On a PC, viruses and crashing are “normal.” On a Mac. Everything just works the way it should. And unlike PCs, a Mac comes ready to do all the things you want, the day you bring it home. Sound like differences you could get used to? Read on.”

The right panel of the insert provides a 5.375-inch square “insert-with-in-an-insert” accordion-folded brochure glued in place. Panels feature either full-color iMac screens showing Mac features, photos of other Macs (MacBook, MacBook Pro, Mac mini), and one panel has the headline, “Why you’ll love a Mac.” followed by additional text.

The back cover features two quotes from prominent journalists.

Folded, the insert measures 7.75 x 10.75 inches. Fully unfolded, the inside brochure measures 32.25 inches wide.