This is a somewhat rare example in my collection of a Beats accessory. Beats has been owned by Apple since 2014 as “a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine” that primarily sells “premium consumer headphones, earphones, and speakers,” and now—for some reason—iPhone cases that have nothing to do with audio.
Because Beats is owned by Apple, it is no surprise that the cases feature Apple-specific features such as MagSafe and Camera Control (although third-party accessories also include these features).
Somewhat unusually, the Apple and Beats websites describe this product differently. Apple followed a format closer to its other case products with descriptions such as:
“Built to protect your iPhone from scratches and drops, this case also features a convenient, removable lanyard that doubles as a kickstand for hands-free landscape viewing. To create the kickstand, an adapter at the end of the lanyard slides open and attaches to a magnetic point on the side of the case.”
Apple also noted that “The Beats iPhone 17 Pro Kickstand Case with MagSafe and Camera Control has undergone thousands of hours of testing throughout the design and manufacturing process,” a statement similar to Apple-branded cases.
Apple described the case: “The strong polycarbonate back, which is complemented by flexible sidewalls to optimize shock absorption, makes the case thin and light. The outer matte finish reduces signs of scratches, smudges, and fingerprints, while the interior microfiber lining gently reduces surface scratches and abrasion.
On the other hand, the Beats website described the case primarily through videos, pictures, and short text snippets. For example, the kickstand featured the text “Quick stand. The removable lanyard easily converts to a kickstand for hands-free landscape viewing,” and included a looping 5-second video showing the kickstand feature. 11 photos were included on the Beats website, while Apple only featured 6.
This case was offered in four colors: Bedrock Blue, Lime Stone, Pebble Pink, and the color of this example, Granite Gray.
Sources: Beats (About, product page), Apple (product page)






















































































































