Tag: iMac DV

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Re-birth announcement. magazine insert (iMac, 1999)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.

This magazine insert shows the iMac DV Special Edition in graphite and the headline “Re-birth announcement.”

When opened, each page folds out into a three-panel spread. Opened, a two-panel spread shows a slot-loading iMac with several paragraphs of text, and opening the fold-out reveals additional information on three panels. Overall, this magazine insert has three, three-panel spreads. The first spread shows iMac features, the second spread discusses media playing and creation capabilities, and the third spread is devoted to the AirPort base station and wireless.

The back page features all six available colors at the time: Tangerine, Strawberry, Blueberry, Grape, Lime, and Graphite.

This insert is stapled and contains three, three-panel spreads. Folded, it measures 10.5 x 7.375 inches.

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Mini-brochures collection (2000)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

iMac (July 2000)
This iMac mini-brochure featured the graphite and snow iMac DV Special Edition models. It opened to four horizontal panels and featured all iMac colors of the time—ruby, indigo, sage, snow, and graphite. Features described included Internet, playing DVDs, digital video editing with iMovie, optional AirPort wireless capabilities, and AppleCare. iMac Specifications on the back outlined the four available configurations: iMac DV Special Edition, iMac DV+, iMac DV, and iMac.

AirPort (original, July 2000)
The AirPort mini-brochure opens first to a 2-up layout showing Apple’s Wi-Fi-capable devices at the time (iBook, iMac, PowerBook G3, and graphite Power Mac G4 tower). The brochure then opens to a 4-up horizontal layout showing “Three easy steps to a wireless world.”

Apple Displays (July 2000)
The Apple Displays brochure pictures an Apple Studio Display on the cover (17-inch CRT model). The brochure folds into a horizontal 4-up layout that shows all three available display models at the time along with features—Apple Studio Display (17-inch CRT), Apple Studio Display (15-inch LCD), and Apple Cinema Display (22-inch LCD).

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Macintosh Products Guide Winter 2000 CD (2000)

This Macintosh Products Guide CD is from Winter 2000. The cover art shows a graphite iMac DV Special Edition and it specifies that the CD contains “A catalog of over 16,000 products for your Mac.”

The publisher of the CD is ADC (Apple Developer Connection). The back of the CD says that it will help you “learn about the hottest products available for your Mac, including games, productivity applications, printers, scanners, image editing applications, utilities, digital cameras, USB peripherals for the iMac, and much, much more.”

Source: Apple