Mac OS X Panther, Version 10.3, installer CDs and guides (2003)

Mac OS X Panther, Version 10.3, was the fourth major release of the Mac OS X [ten] operating system, and the second to be referred to by its codename, “Panther,” in its product marketing. Previous versions were codenamed “Cheetah” (Version 10.0) and “Puma” (Version 10.1), but they were referred to only by their version numbers. Version 10.2 was publicly announced as “Jaguar,” and this version, 10.3, continued the “big cat” codenames with “Panther.”

According to Apple, “Panther delivers more than 150 breakthrough new features including a completely new Finder that provides one-click access to a user’s favorite files and folders; Exposé, a revolutionary new way to instantly see all open windows at once; and iChat AV, a complete desktop video conferencing solution for business, education and consumers.”

This set includes all installer CDs and a set of three 7.5 x 9-inch booklets, including installation directions, the software license, and a “Welcome to Panther” booklet describing the operating system’s main features. The set is packaged in a 8.25 x 9.25-inch clear plastic envelope.

When it was released on October 24, 2003, this Mac OS X upgrade cost US$129.

Source: Apple

Mac OS X Jaguar, Version 10.2, installer CDs and guides (Not for Resale, 2002)

Mac OS X Jaguar, Version 10.2, was the third major release of the Mac OS X [ten] operating system, and the first to be referred to by its codename, “Jaguar,” in its product marketing. The previous two versions were codenamed “Cheetah” (Version 10.0) and “Puma” (Version 10.1), but they were referred to only by their version numbers.

Among over 150 new features, Jaguar included Quartz Extreme, “which accelerates graphics performance by using the power of the Mac’s built-in graphics engine to make the desktop more responsive and deliver seamlessly blended 2D, 3D and QuickTime content directly onto the desktop.” This new graphics technology was used to render the Jaguar fur in high resolution on the “X” [Roman numeral 10] that was used in the image on the install CD and on other product marketing.

Other Jaguar features included:

“a new Mail application designed to eliminate junk mail, iChat AIM-compatible instant messenger, a system-wide Address Book, Inkwell handwriting recognition, QuickTime 6 with MPEG-4, improved Universal Access, an enhanced Finder, Sherlock 3 with Internet Services and Rendezvous, Apple’s revolutionary home networking technology.”

This is a “Not for Resale” set of all installer CDs and a 7.5 x 9-inch brochure with installation directions. The set is packaged in a 8.25 x 9.25-inch clear plastic envelope.

Sources: Apple, Wikipedia

Everything is easier on a Mac. brochure (November 2001)

This brochure is a horizontal 8-panel, accordion-folded print advertisement with the title “Everything is easier on a Mac.” It is printed in full color on both sides and measures 4.375 x 5.75 inches folded. It is 35 inches wide when fully unfolded.

The front and back covers are similar and depict a Mac OS X (version 10.1) Finder with menu bar, Dock with icons, and the aqua blue default desktop wallpaper. Each panel depicts a single image along with a headline and paragraph explaining the feature. For example, the first panel shows a power button image and the text:

Getting started.
Just plug in your Mac, connect it to your phone line, and turn it on. Then let the Apple Setup Assistant guide you through the rest. It automatically registers you with Apple, sets up your Internet connection, and gets you a Mac.com email address. From the moment you take it out of the box, you’ll be up and running in less than 10 minutes.

The panels on one side include the headlines: Getting started. Sending email. Surfing the net. Instant messaging. Enjoying your photos. Sharing files. Managing your music. Listening on the go.

The panels on the other side include the headlines: Making movies. Creating DVDs. Learning. Going wireless. Adding peripherals. AppleCare.

Mac OS X 10.5 Leopard box (2007)

This is the retail box for Mac OS X Leopard, Version 10.5. Although the OS features the codename “Leopard,” Apple instead chose to use a metallic print idea highlighting a space theme (echoing a new space-themed wallpaper included with the release) for the artwork.

The box highlights five new features of apps and services in the OS:

  • Finder—See your files in Cover Flow.
  • Spaces—Organize your windows.
  • Time Machine—Automatic backup.
  • Mail—Stylish email stationery.
  • iChat—Add effects to video chat.

Apple described this update as “the largest update of Mac OS X” with over 300 new features. Leopard was also the first Mac OS X version to drop support for the Classic Environment that allowed users to run Mac OS 9 “Classic” apps within Mac OS X.

Source: Wikipedia