The Apple Catalog (Spring 1993)

The Apple Catalog opens with the description:

“In this catalog, you’ll read about a lot of tremendously useful products. Products that could change your life. You’ll also read about the way some people really did change their lives—and a lot of other peoples’ lives—in significant ways.”

The Table of Contents includes:

  • Color Classic—Introducing the Macintosh Color Classic computer
  • Color made easy—Scan it, display it, and print it—all in color
  • PowerBook computers—Macintosh power in a notebook size
  • PowerBook accessories—Carrying cases, batteries, rechargers, and more
  • Printers—StyleWriter and ImageWriter printers and accessories
  • Laser printers—Personal LaserWriter NTR and LS printers and accessories
  • Desktop publishing—New tools for the black-and-white publisher
  • Multimedia—Bring full-color video, sound, and animation to your Macintosh screen
  • Disability solutions—Tools for people with disabilities
  • Software—Word processing, drawing, page layout, presentations, and more
  • Learning and communicating—Self-paced training, technical support, and communications software
  • Networks—Networking software and cables
  • Compatibility—How Macintosh works with other systems: AUX, SNA•ps, and MacX
  • Macintosh security—Anti-glare filters, security kits, and system savers
  • Macintosh add-ons—Keyboards, mice, and disk holders
  • Desk accessories—Accents for the well-appointed office
  • Apple wear—Apple clothing and accessories
  • Apple II, too—Products and accessories for Apple II computers
  • The Apple II on Macintosh—Plus a library of useful manuals

The Apple Catalog from Spring 1993 measures 9.125 x 11 inches and is printed in full color on a matte finish paper.

Source: Apple

StartingLine: Apple Marketing Communications Catalog (Spring 1993)

This catalog is titled StartingLine: Apple Marketing Communications Catalog and was released in Spring 1993. It measures 8.5 x 11 inches and is spiral-bound with white plastic. The front and back covers feature colorful, brush-stroke stylized graphics of the types of products featured in the catalog. The cover describes the contents of the catalog as containing:

Ad Slicks
Literature
Product Art
Merchandise
Photography
Videos
Data Sheets
Over 150 new items to choose from

The Table of Contents reveals four major sections: Product Materials, Merchandising, Markets and Solutions, and Additional Information. The catalog provides a welcome message:

“Welcome to the Spring 1993 edition of StartingLine, Apple’s marketing communications catalog. As you can see, there have been some exciting changes. We’ve combined the Print, Revue, Merch, and Video catalogs into a single volume with hundreds of new items to line up to all your marketing and sales support programs. Plus, as always, we’ve included a completely updated Apple Media ToolKit CD-ROM, Apple’s electronic source for customizable marketing communications materials.”

For a collector, the Merchandising section of this catalog is a treasure trove of Apple-logo item information from the time. Included below are photos of the entire Merchandising section that provide product shots and descriptions. This source has allowed me to confirm provenance, date, and an “official” description for several items in my collection.

Source: Apple

The Apple Store Holiday 2004 catalog (2004)

I remember picking up this catalog at an Apple Store in 2004. It is large for a catalog at 11 x 17 inches and is printed on heavy matte paper. Each spread features “lifestyle” photos of people using then-current Apple products in everyday settings. Each product is then described in detail including features, uses, and available peripherals. Full-page “case studies” from regular people using the products in real life are also included.

The first product featured is iPod. The 2004 models included iPod with scroll wheel (with a monochrome display), iPod Photo (color display), and iPod mini (monochrome display and available in four colors).

The next spread highlights the iMac G5. These were Apple’s second flat-panel iMac models that were available with 17 or 20-inch “widescreen flat panel” displays. The iLife apps are mentioned here in holiday contexts.

Apple “notebooks” are shown next, including the white 12 and 14-inch iBook models and the 12, 15, and 17-inch PowerBook G4 models. The AirPort Express is mentioned as a solution for streaming music and wireless printing in the home.

The last 2-page spread includes “A day in the life of a Genius,” and highlights in-store workshops and presentations.

The back page shows a map of the United States and the locations of all Apple Stores worldwide. Six happy Apple customers are also featured with their Apple Store purchases across the US.