This business card was from the Mall of America Apple Store. The card is white with black type using the San Francisco corporate font and features a metallic silver Apple logo.
This Apple Store is located at: 114 West Market Bloomington, MN 55425 apple.com/mallofamerica
This Apple Resource Guide booklet focused upon K–12 Business Education. The book opens with Apple’s case for using Macintosh in Business Education programs for “Meeting the Challenges with Technology.” It reads:
“In today’s competitive global economy, business education is more important than ever before. The need for trained, skilled workers is growing rapidly, but nearly half of all students who complete high school still do not continue on with their education. These students need—and want—preparation in the skills that will enable them to earn a living right out of high school.”
The next section, Why use the Macintosh computer?, lays out a use case for Macintosh in business education.
“A growing number of business education teachers have selected the Apple Macintosh as the standard microcomputer for their classrooms. For them, the choice was clear… The software is easy to learn… It’s powerful and easy to use.”
The book is primarily comprised of six case studies about business education programs across the United States that use Macintosh. Schools that are profiled include:
Abilene High School—New Technology Tools Transform a Business Department
Enterprise Village—The Enterprise Village Experience
Marcos De Niza High School—Student Entrepreneurs Develop Business Plans
Steel Valley Senior High School—Macintosh Moves Steel Valley High Into Office of the Future
Trinity High School—Making Connections in Business Law
Yarmouth High School—A Small Department Manages Big Innovations
The booklet concludes with a series of Resources for Using Technology in Business Education.
The booklet measures 8.5 x 11 inches and is printed in black.