This set of posters was sold at the Apple Park Apple Park Visitor Center in 2022. The set includes four different designs by the graphic artist Michael Schwab. The posters were packaged in a white cardboard tube with a label that read, “Apple Park M. Schwab Poster Set (4pk) HP932LL/A.” Each poster measured 16 x 20 inches.
The designs included the following representations:
Apple Park office structure (a partial view)
Reflecting pool in the outdoor center of the Apple Park office structure with three birds flying above
Steve Jobs Theater at night with a crescent moon above
An apple tree, reminiscent of those growing in the outdoor center of the Apple Park office structure
This set is presented in the order that the posters were hanging in the Apple Park Visitor Center Apple Store. The poster designs were also available on white t-shirts (one design per shirt). In fact, when I first saw the posters in the Visitor Center Apple Store, it was not obvious to me that they were available for sale because they appeared to only show the details of the t-shirt design. An Apple employee let me know the posters were available.
According to Michael Schwab’s website, he was born in Oklahoma in 1952 and now lives and works in northern California. His biography states:
“From his studio in Marin County, he has established a national reputation as one of America’s leading graphic artists.
He has created national award-winning logos and posters for a remarkable list of prestigious clients, including Apple, Amtrak, The Golden Gate National Parks, Major League Baseball, Robert Mondavi, Muhammad Ali, Nike, Pebble Beach, Polo Ralph Lauren, Robert Redford, San Francisco Opera, Sundance, Sunset Books, and Wells Fargo, among others.
Having attended school in Texas, New York and California, Michael has a broad array of visual, cultural, and geographic references to which he regularly turns for ideas.
His work is easily recognized by his signature use of large, flat areas of color, dramatic perspectives and bold, graphic images of archetypal human forms.”
Please note, the photography style of this entry is very different from my typical posts because this set of posters hangs in my home. These photos were captured with iPhone 17 Pro in situ with inconsistent lighting, angles, and reflections.
This black T-shirt featured a 4-bit version of the original Macintosh with the cursive “hello” screen design from the Macintosh release in 1984.
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt is a size 2XL and unopened in its original box. The white box is printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
This white T-shirt featured the original Macintosh “Picasso” logo that was used on the box and other packaging for the original Macintosh in 1984.
I found it curious that Apple referred to this design as “Macintosh Drawing” and not “Picasso”—as Apple fans have referred to it for decades. However, research for this post may reveal the reason.
According to a Cult of Mac article, “The logo was designed by Tom Hughes and John Casado, art directors on the Macintosh development team.” The article indicates that one of the art directors reported that “the inspiration for the drawing style was Matisse….The idea of the graphics being ‘Picasso style’ was, as I remember, a journalist’s description at the time of the launch.”
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt was a size 2XL and unopened in its original box. The white box was printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
This black T-shirt featured the classic six-color Apple logo. Although Apple referred to the style as “Rainbow,” the six-color Apple logo colors used a different order than the visible light spectrum of a rainbow.
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt was a size 2XL and unopened in its original box. The white box was printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
The Apple Worldwide Developers Conference (WWDC) is a meeting held annually in and near Cupertino, California, by Apple. The event gathers thousands of software developers to learn about and discuss the latest software and technologies for Apple operating systems and platforms. Attendees can participate in hands-on labs with Apple engineers and in-depth sessions covering many topics.
Attendees of the 2024 Worldwide Developers Conference expressed their interest to attend by entering an online lottery. Those who were selected and attended were given this canvas bag and some of the items shown in this post.
Canvas Bag
One side of the black canvas bag features a stylized “WW” representing “Worldwide” and printed below are the words “[Apple logo] Worldwide Developers Conference 2024.” The text is printed in light gray in a stylized version of San Francisco, Apple’s Corporate font.
The other side of the bag features the letters “DC” in a bold font representing “Developers Conference.” At the bottom, the location and date of the conference is printed, “Apple Park, June 10–14.”
The upper edge of the bag features a royal blue tag embroidered with “[Apple logo] WWDC24”
The bag measures 15.5 inches tall, 14.75 inches wide, and two loop handles add an additional 9.5 inches to the height of the bag.
Picnic Tarp
Some attendees referred to this item in a cylindrical drawstring bag as a “picnic blanket,” but it is made from a nylon material that more closely resembles a tarp. The cylindrical drawstring carrying bag is dark gray and has the words “Worldwide Developers Conference 2024” printed in black. The bag measures 5 inches tall, 4 inches in diameter, and has a 10-inch drawstring.
Inside the bag is a neatly folded royal blue nylon picnic tarp with a black border, rounded edges, and the designs are printed in black. One side features a single large black WWDC logo and the other side uses the WWDC24 logotype repeated multiple times to create a pattern. Although I did not precisely measure this tarp, I estimate it to be over 6 x 6 feet.
Small Pin PackageFolder
The smaller of two matte black cardboard pin packages is printed on the front in glossy black ink “WWDC24,” and on the back with “[Apple logo] Worldwide Developers Conference 2024.” This cardboard folder package measures 2.5 inches wide and 3.25 inches tall.
Inside is a single lapel-style pin with the year “2024” using a font design similar to the WWDC24 logotype. The back of the pin uses a butterfly clutch pin fastener.
Large Pin PackageFolder
The larger of two matte black cardboard pin packages is printed on the front in glossy black ink “WWDC24” and on the back with “[Apple logo] Worldwide Developers Conference 2024.” This cardboard folder package measures 3.25 inches wide and 4 7/8 inches tall.
Inside is a collection of six lapel-style pins, all using a butterfly clutch pin fastener on the backs. The pins include:
Apple Park—A round silver design in the shape of Apple Park. The center of the pin is black and includes the words “[Apple logo] Park” in Apple’s San Francisco corporate font. This round pin measures 7/8 inches in diameter.
Macintosh 40 YEARS—This rectangular design uses a 4-bit depiction of the original beige Macintosh in icon form with a smiling “face” on the screen. In all caps below is printed “40 YEARS” in Apple’s Chicago bitmap font (designed by Susan Kare) used in the original Macintosh user interface. This pin measures 5/8 inch wide x 7/8 inch tall.
theFuture = Date.now—This rectangular pin has rounded edges with silver text on a bright orange field. The text can be interpreted as “the future is now,” but written in the Swift coding language as “theFuture = Date.now” using a monospaced version of Apple’s San Francisco font. This pin measures 1 1/8 inches wide x 1/2 inch tall.
Dragon Face Memoji—This detailed pin shows a highly stylized and detailed version of the “Dragon Face” Memoji with stars replacing the eyes. This custom-shaped pin measures roughly 7/8 inch wide x 7/8 inch tall.
Vintage Apple logotype—This pin is a version of Apple’s logotype from the 1990s using one of Apple’s former corporate fonts, Apple Garamond, used between 1984–2002. Each letter is a different color from Apple’s original 6-color logo (with no red letter). This pin measures 1 1/8 inches wide x 5/8 inch tall.
Apple Vision Pro—My favorite of the pins is a depiction of the Apple Vision Pro. The pin shows the front view with a black display with sliver edges. A tiny Digital Crown can be seen in its relative position over the left (facing) lens. This pin measures 1 inch wide x 1/2 inch tall.
The swag bag also included a black water bottle with a white WWDC24 logo, but I do not [yet] have this in my collection.
This Apple Tote is black with the Apple Park “loop” logo in the shape of the main “spaceship” building at the Apple Park campus. The loop logo is in the same colors as the classic, multicolor Apple logo.
This tote bag was purchased at the Apple Visitor Center Apple Store at Apple Park. Its product number is HLGG2LL/A. It is unopened in its original box.
This Apple Park T-shirt is black with the Apple Park “loop” logo in the shape of the main “spaceship” building at the Apple Park campus. The loop logo is in the same colors as the classic, multicolor Apple logo.
This shirt was purchased at the Apple Visitor Center Apple Store at Apple Park. Its product number is HLD32LL/A. The shirt is a size XXL, unopened in its original box.
This Apple-logo design t-shirt is curiously labeled “Apple Park T-shirt Black / Rainbow.” The design depicted on the box shows a black t-shirt with a classic, multicolor Apple logo (not the Apple Park logo also offered at this location).
This t-shirt was purchased at the Apple Visitor Center Apple Store at Apple Park. Its product number is HLEW2LL/A. The shirt is a size XXL, unopened in its original box.
This Apple Park T-shirt is black with the Apple Park “loop” logo in the shape of the main “spaceship” building at the Apple Park campus. The loop logo is in the same colors as the classic, multicolor Apple logo.
This shirt was purchased at the Apple Visitor Center Apple Store at Apple Park. Its product number is HLD12LL/A. The shirt is a size L, unopened in its original box.
This Apple Logo T-shirt is black with a classic, multicolor Apple logo. It was purchased at the Apple Visitor Center Apple Store at Apple Park. Its product number is HLEU2LL/A. The shirt is a size XL, unopened in its original box.
