Apple Corporate Office Letters (c. 1990)

This set of Apple latters was used in the Chicago Apple Corporate Office in the early 1990s. At the time, Apple maintained a downtown Chicago office at 10 South Wacker Drive. My best guess is that the letters were displayed at some time between 1990–2003.

I purchased these on eBay in about 2003. The seller, presumably a former employee at this office, sent an envelope with the letters (pictured) indicating that Apple Enterprise Software was located at this office. At one time, 10 South Wacker Drive also housed Apple’s Chicago Executive Briefing Center. I personally visited the Chicago Executive Briefing Center on several occasions for education-related events, but I do not specifically remember seeing these letters mounted on a wall.

The five letters are made of textured aluminum and are about 4 mm thick. The front of the letters uses a vertically textured “grain” while the backs are flat aluminum. For reference, the “A” is approximately 4 inches tall and 3 inches wide. The back of each letter includes two or three threaded holes. The letters arrived with aluminum threaded posts that had been snipped off (although a few were missing). Each letter is hand-numbered on the back with a marker.

The letters are in Apple Garamond, the Apple corporate font from 1984–2003.

Source: Wikipedia

Apple Mousepad (light gray, c. 1995)

In the early- to mid-1990s, Apple included a Registration Card in the box that came with every Macintosh (in the brown box labeled “Macintosh Essentials”). In my experience setting up these early Macintosh computers, Apple allowed users who filled out these “official” registration cards to choose from a subscription to MacWorld magazine or a free mousepad. In our school computer labs, we usually opted for the free mousepads.

This is an example of the free mousepad Apple sent. It is 8.75×7 inches, light gray (to match the platinum color of Apple computers of the time). The mousepad is in two layers, light gray plastic on top and black textured foamy rubber on the bottom, approximately 0.125 inches thick. The design is the word Apple® in black type nearly 3 inches tall in the font Apple Garamond, Apple’s corporate identity font of the time.

Source: None available