Think different Denim Jacket (black, XXL, c. 1998)

“Think different” was the slogan used by Apple in advertising 1997–2002, and is still used in some circumstances as of 2024. The “Think different” concept was created by advertising agency TBWA\Chiat\Day while working with Apple and Steve Jobs. “Think different” was used in its original concept in a TV commercial and in print/digital advertisements, and the “Think different” slogan was used as part of many TV commercials, print/digital ads, and on product packaging.

The Think different concept started with a “manifesto” that began famously with “Here’s to the crazy ones.”

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
Think different.

Apple’s print and digital “Think different” ads did not feature Apple devices, just the Apple logo and the words “Think different.” One of the creative team who worked on the campaign described the print concept: “The rainbow-colored logo served as stark contrast to the black and white photography, and, to me, it seemed to make the ‘Think different’ statement all the more bold.”

This black denim jacket was made by Canadian manufacturer International Denim. The style has been described in other sources as a “varsity” style jacket. Its main body is made from high-quality black denim, with the cuffs and bottom band made from black rib knit elastic fabric.

Overall, the jacket is in excellent condition. The back of the jacket is embroidered in white with the words “Think different.” in Apple’s Garamond logotype that was used in the Think Different ad campaign. Apple’s classic six-color logo is embroidered and centered above the logotype.

The tag on the inside of the jacket includes the following information:

ID Sport by International Denim
100% Cotton
Made in Canada
CA05976 RN42206

Sources: Wikipedia, Forbes

2024 Lapel Pin (chrome/orange, Apple Distinguished School, 2024)

Apple describes the Distinguished Schools program:

“Apple Distinguished Schools are centers of leadership and educational excellence ​that demonstrate Apple’s vision for learning with technology — and we believe they are some of the most innovative schools in the world.”

As of November 2024, Apple reported that there were 889 Apple Distinguished Schools in 37 countries. The district where I serve as an educational technology leader is proud to have three Apple Distinguished Schools.

This “2024” lapel pin is polished chrome with a bright orange border. The shade of orange matches one of the stripes on Apple’s classic six-color logo. The font used for the pin is San Francisco, Apple’s corporate font since about 2015. The pin package is wrapped in clear plastic and attached to a 3 x 3-inch black cardboard backing that is printed in white with the words [Apple logo] Distinguished School.

The pin is meant to commemorate new Apple Distinguished Schools added to the program in 2024. The pin is made from metal with a polished chrome finish. It is approximately 2 mm thick, 1 1/4-inches across, and 7/8-inch tall. The pin is held in place from the back by a silver butterfly clutch.

Source: Apple, Wikipedia (clutch, Apple typography)

Apple Distinguished School Journal (black with elastic band, c. 2022)

This black journal-style notebook has an elastic band and features the Apple Distinguished School logotype printed in white. The interior of the notebook has off-white lined pages.

The name of manufacturer is embossed on the back, SPECTOR & CO. This notebook measures 5.5 x 8.5 inches and is 5/16 inch thick. the two outside edges are rounded slightly.

Apple describes the Distinguished Schools program:

“Apple Distinguished Schools are centers of leadership and educational excellence ​that demonstrate Apple’s vision for learning with technology — and we believe they are some of the most innovative schools in the world.”

As of March 2023, Apple reported that there were 728 Apple Distinguished Schools in 36 countries.

I have two of these notebooks in my collection, and both are unused.

Source: Apple